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According to South Korean media reports, as of October 26, South Korea has reported 59 deaths after influenza vaccination. Although people are worried and the number of people vaccinated has dropped sharply, the government has not stopped.

South Korean President Moon Jae in said at the meeting in Cheongwadae that there was no direct causal relationship between the deaths after influenza vaccination and vaccination. In order to prevent influenza and the simultaneous infection and spread of influenza and COVID-19, it is necessary to continue to expand the scope of influenza vaccination. I hope that people will not be too upset, miss the timely vaccination, and accidentally catch the flu with a high mortality rate, which will lead to greater danger.

It is reported that most of the cases that died after influenza vaccination were elderly people over 70 years old, and the shortest death was 4 hours after vaccination, and a 17-year-old boy died 2 days after vaccination.

Every winter and spring is the high-incidence season of influenza. At present, the whole world is in the epidemic stage of COVID-19. Academician Wang Chen, Dr. Zhang Wenhong and other experts recommend influenza vaccination to avoid catching the flu, reduce the chance of going to a fever clinic, and also reduce the chance of co-infection of two viruses and reduce a hidden danger.

Therefore, there are many people in China who want to get the flu vaccine, and there is a great demand for the vaccine. So, how can we vaccinate safely?

Why do vaccination have serious adverse reactions?

First of all, one thing must be affirmed: the vaccine ingredients contained in the flu vaccine will not cause the flu.

But at the same time, as a medicine, influenza vaccine is not absolutely safe. There are a lot of possible adverse reactions, such as redness, induration, pain and burning sensation at the inoculation site. A few people may have systemic reactions, such as fever, headache, dizziness, lethargy, fatigue, myalgia, general discomfort, nausea, vomiting, abdominal pain and diarrhea. Most people’s adverse reactions are mild, which can disappear by themselves within 3 days. Serious adverse reactions are very rare. There is no difference in safety between tetravalent influenza vaccine and trivalent influenza vaccine; There is no significant difference in safety between domestic and imported influenza vaccines. Adverse reactions may be related to the following three reasons:

One is immune response. Because influenza vaccine is a medicine made by processing, inactivating, sterilizing and cracking influenza virus, it will simulate the immune response induced by real virus and promote the body to produce antibodies, which is often accompanied by various adverse reactions.

Second, trace endotoxin and impurities may remain in the process of influenza vaccine production and preparation.

Third, it may be a coupling reaction. That is to say, when the flu vaccine is injected, it may just be the incubation period of other diseases, and after the flu vaccine is injected, the disease will break out.

No matter what causes it, if the body’s immune response is too intense, or the original disease is aggravated and serious, and it is not treated in time and properly, serious adverse reactions may occur.

One of the serious adverse reactions is Guillain-Barre syndrome (GBS). The annual incidence of GBS in the general population is 10 ~ 20 cases per 1 million adults, which is very rare.

The other is immediate hypersensitivity. Any vaccine has the risk of immediate hypersensitivity. Severe anaphylaxis may be life-threatening, and it usually occurs within minutes to hours after inoculation. Its symptoms include urticaria, angioedema, severe anaphylaxis, etc. The incidence rate is usually 1-2 cases per million people.

Two types of people prone to adverse reactions

Adverse reactions after influenza vaccination may be related to the sensitivity of the immune system of people of different ages. Because children and young people are more sensitive, a slight invasion of harmful substances such as viruses will trigger obvious immune reactions, so the probability of adverse reactions will increase; On the other hand, with the increase of age, the elderly are prone to chronic pain, which is stubborn and difficult to treat. Therefore, all kinds of pain after vaccination will be covered up by chronic pain, so they think that they have no adverse reactions and delayed treatment.

Children: The probability of adverse reactions after influenza vaccination is higher than that of adults, and the most common one is fever. The younger the age, the higher the probability of fever, but it usually disappears on its own after 1-2 days of vaccination. At the same time, the risk of febrile convulsion in children within 1 ~ 2 days after vaccination will also increase.

Elderly: The most common adverse events in adults include injection site pain, fever, myalgia and headache; In the elderly, the pain at the inoculation site is the most common, but the duration is generally less than 2 days, and the degree is usually slight, which basically does not affect daily activities.

A large number of data show that vaccination with inactivated influenza vaccine will not harm pregnant women and fetuses, and will not increase the risk of congenital malformation of fetuses.

Precautions for vaccination

Contraindications for influenza vaccination are those who are allergic to any ingredients (including excipients, formaldehyde, cracking agents and antibiotics) contained in the vaccine; Patients with mild to moderate acute diseases with or without fever symptoms are advised to be vaccinated after the symptoms subside.

It should also be noted that people who are allergic to eggs are not taboo at present, so people who are allergic to eggs can be vaccinated against influenza.

Influenza vaccination can be given during the prevention and treatment of influenza antiviral drugs, and it is suggested that the elderly over 65 should be vaccinated with influenza vaccine and pneumococcal vaccine at the same time.

The common causes of adverse reactions are fasting and psychological factors, and the treatment methods are drinking warm sugar water, keeping warm and keeping a quiet and comfortable environment, and making appropriate psychological adjustment. Local pain and redness can be treated with local dry and hot compress; Respiratory symptoms such as dry mouth and cough can be relieved by drinking warm water.

However, if you feel unwell after vaccination, you should communicate with the doctor of the vaccination institution in time. If the symptoms have not subsided for more than 3 days, you should see a doctor in time.

In a word, influenza has always been an infectious disease that is harmful to health. Now it is the epidemic period in COVID-19. Vaccination of influenza can not only protect itself from influenza virus infection, but also play a good barrier role in the occurrence of influenza in groups. Influenza vaccination should be actively carried out, especially for high-risk groups such as the elderly, children and pregnant women.

Born extraordinary, each has its own light.

The ubiquitous and ever-present public relations communication behavior can be the art of vertical and horizontal cooperation, the warm offensive that directly reaches people’s hearts, and the "hardest scale" when turning "crisis" into "opportunity". Born extraordinary, each has its own light.

In today’s era, there are only a few enterprises that "make a fortune by muffling their voices", and the law that "the fragrance of wine is not afraid of the depth of the alley" has quietly lost its former charm. Most enterprises are trying their best to build brand image and spare no effort to promote their products. Therefore, "who am I, where do I come from and where do I go?" This eternal philosophical problem has become an unavoidable question for many enterprises in the process of development.

Harold lasswell, a famous American political scientist, put forward the formula of five factors in the communication process in 1948-"Who? Say what? Through what channels? To whom? What effect has it produced? " -It is a simple mode to solve the above problems through one-way communication. Therefore, public relations communication plays an increasingly important role in the communication means of many enterprises.

In the Internet age when the public relations communication industry is increasingly diversified, internet plus’s public relations communication behavior, which takes two-way communication as the cause and effect, is increasingly popular, and at the same time, the industry has entered the best moment of its development.

As the saying goes, those who struggle are the first. The emergence of classic cases depends on the collective wisdom of the public relations communication team, and the prosperity of the public relations communication industry comes from the convergence of individual forces contributed by different enterprises.　

Blue cursor

In the era of big data and social media, Blue Cursor has positioned itself as a marketing technology company that fully empowers the smart management of enterprises in the era of big data and social networks. Blue Cursor has been seeking innovation and change. Zhao Wenquan, chairman and CEO of Blue Cursor, said that Blue Cursor should quickly integrate the two capabilities of "creative service content" and "product technical resources" into a new capability.

On December 11th, 2019, Blue Label Media, a subsidiary of Blue Cursor, and Branded Cities, a North American company with many core outdoor media resources, announced the establishment of an exclusive partnership in China. The cooperation will include outdoor large-screen resources such as Nasdaq and Reuters located in Times Square, new york, USA, which will open a new beginning of outdoor integration resources and help China brand win overseas.

Blue Cursor is committed to providing one-stop marketing solutions for China brands. At present, in addition to existing media online resources such as Facebook, Google, Twitter, etc., Blue Label Media continues to explore and enrich resources or services in different fields, such as overseas online red, outdoor big screen, offline activities and PR, so as to provide customers with integrated marketing solutions.

Blue Cursor, which has been committed to transforming into a technology marketing company, aims to expand new business by relying on four engines: capital engine, customer engine, creative ability engine and data and algorithm engine, with a view to creating higher-value services for customers.　

If you are new, new and new, the blue cursor is the key to becoming an adult.

Ji heng Rui zhi spread group

With the continuous development of science and technology, traditional communication methods such as television and radio are gradually being replaced by new generation communication methods such as social circles and short videos. However, no matter how the carrier is updated and iterated, how to strengthen brand transformation and expand brand effect is still the core of brand concern.

In view of this, Jiheng Ruizhi Communication Group can achieve accurate positioning analysis by constantly gaining insight into the user’s trends and exploring the user’s needs, and at the same time keep pace with the times, which can gain effective attention for the brand and realize the greatest transformation.

Two years ago, the positioning communication made by Jiheng Ruizhi Communication Group for Debon Express was once praised by the industry, and the brand positioning obtained by Debon Express was "big-piece express". Such positioning information needs to be effectively transmitted to small B enterprises, which forms dislocation competition with other express delivery companies, making Debon Express a category representative of "big-piece express".

As the relevant person of Jiheng Ruizhi Communication Group said, to transform the strategic description of Debon Express’s "commitment" into communication language and form a "cultural hot word" that small B enterprises feel depends on the data ability and the "feel" of Jiheng Ruizhi Communication Group in the communication context.　

Jiheng Ruizhi Communication Group constantly explores the new development law behind marketing by finding common ways. With a more professional and international marketing perspective, it opens a new chapter in marketing and sets a benchmark for industry innovation, so as to better meet the new innovation needs of its partners.　

The so-called know yourself and know yourself. The success of Jiheng Ruizhi Communication Group can not be separated from its service to customers.

As one of the large-scale well-known commercial marketing organizations in China, Jiheng Ruizhi Communication Group has helped many well-known brands to create one marketing method close to users in line with the user-centered concept.

Suoxiang　

Suoxiang is famous for building many Fortune 500 companies, and its classic marketing cases are also emerging one after another. In recent years, integrated marketing communication cases of well-known domestic brands such as Nongfu Spring, Jinjiu, Xijiu and Geely have been created.

As the saying goes, get on the horse and give a ride. Suoxiang is willing to spend eight years escorting customers. Its "five-oriented" strategic integrated marketing plan tailored for People’s Electric Appliances finally escorted People’s Electric Appliances into the ranks of China’s top 500 brands, and at the same time made it rank among the top 500 mechanical enterprises in the world.　

The survival of the fittest is the only way to compete in shopping malls, and the law of the jungle is also the cruel reality of industry competition. Therefore, Suoxiang focuses its business on serving small and medium-sized enterprises, and 60% of its business comes from small and medium-sized enterprises. It is always Suoxiang’s unchanging sense of responsibility and initial intention to help small and medium-sized enterprises develop and become bigger and stronger.　

Lu Yongfeng, the founder and chairman of Suoxiang Marketing Communication Group, has a keen insight into the weakness and helplessness exposed by small and medium-sized enterprises in the fierce industry competition during the cooperation with them. He believes that it is more necessary for professional marketing consulting companies to tailor them to find problems and overcome them, so as to achieve results.　

It is better to teach people to fish than to teach them to fish, which is the new realm that Suoxiang is striving for.　

Addition and subtraction of public relations communication industry in the internet age　

At present, there is a serious division between two levels of public relations companies. Some companies are flourishing, and some companies have gradually lost their advantages in the fierce competition. On the whole, local public relations companies are more flexible. Blue Cursor has created an online university exclusive to marketers, Blue Label University, International Hengruizhi Communication Group, Xuan Ya International and other integrated resources, and has a better alliance network. Disi, Lingsi and Haitang are actively transforming, and international brands such as Ogilvy and Weida still exist.

The development and prosperity of the Internet has opened up a new "battlefield" for public relations, in which the competition among public relations companies will only be more intense and cruel. It must be hard to strike the iron. Only by adding and subtracting according to our own situation can we go into battle lightly in the era of big data. Relevant companies in the public relations and communication industry have also explored some "playing methods" that can be followed in the future.　

First, make good use of high-quality media platforms. As we all know, it is very cost-effective to publish, generate and share favorite social content. Therefore, we should learn to use the new media platform to form a large-scale communication effect. In recent years, the practice of international brand advertisements entering the WeChat circle of friends is worthy of praise.　

Second, assume corporate social responsibility. Show your talents in times of crisis. In the national mobilization of all directions to help Wuhan, China enterprises are a mighty division. In the future, more brands will follow, and public relations practitioners should focus more on promoting positive initiatives, such as social, political and environmental issues.　

Third, the content is that king is king. In the Internet age, public relations communication can be spread through various media channels, and then trust can be established with the target customer groups. In the past, many enterprises pushed commercial advertising content lacking authenticity for users through technical intervention and search engine optimization, which seriously affected the user experience, but this caused the loss of customers to some extent. Therefore, the types of soft articles and commercial content published by enterprises should be more reasonable and authentic, and show more real content to the target audience as much as possible.　

Fourth, formulate diversified news release strategies. At present, users have more choices in obtaining news channels. In order to help enterprises gain a better brand image, we should formulate a set of scientific and reasonable news release strategies for enterprises and regularly release high-quality news releases, which can not only achieve better marketing communication effect by combining news hotspots, but also play an important role in corporate public relations management module.　

Fifth, engage in social listening. Controlling narrative is very important for brand development. With the right tools and strategies, social listening can effectively control the public relations crisis or solve the problems concerned by customers. Successful crisis public relations is an important opportunity to turn "crisis" into "opportunity".　

tag　

Go to the army to cut the plot, and then cut the hand.　

No matter how the times develop, science and technology are all tools to boost the development of the industry, and the two unchanging magic weapons may still be: 1. Values and 2. Logic.

　　Xinhua News Agency, Beijing, December 26th(International Observation) Deconstructing the Four Fallacies of Decoupling Theory

　　Xinhua news agency reporter

　　Since the beginning of this year, some political and economic forces in the United States and the West, together with the media, have encouraged western enterprises to "decouple from China", and sometimes said that China’s economic fluctuations are "worrying".

　　When encouraging "decoupling from China", it tried its best to dwarf the global position of China’s economy; While hyping the so-called "China’s economy is a drag on the world", it also talks about the international influence of China’s economy. This self-inconsistent decoupling theory, like the so-called China’s economic collapse theory and threat theory, violates economic laws and is divorced from objective reality, exposing the fallacies of some western politicians’ zero-sum thinking, going against the general trend, harming others and misreading China.

　　This is the Dalanping operation area (drone photo) in Qinzhou Port Area of Beibu Gulf Port, which was taken on August 27, 2022 near the outlet of Pinglu Canal. (Photo by Xinhua News Agency reporter Cao Yuming)

　　The fallacy of zero-sum thinking

　　Advocating "decoupling theory" is rooted in the zero-sum thinking of some people. They can’t tolerate the success of non-Western development model, regard China as a competitor rather than a partner, and use "decoupling" as a new weapon against China.

　　Surab Gupta, a senior researcher at the Center for Sino-American Studies, an American think tank, pointed out that a few western countries promoted "decoupling" to contain China, and their zero-sum obsession was exactly the same as during the Cold War, but now western countries and China share many common interests, and it is not in the interests of all parties to handle economic and trade relations with China with zero-sum thinking.

　　On the issue of economic development, the United States and the West have always boasted that the market economy is "noble and decent", packaged the western model as the "only" development truth, used to discourse hegemony, peddled and sold the western model everywhere, and attempted to profit from it by controlling the development of other countries. Once other countries refuse to submit, they will be discredited and isolated and labeled as "non-market economy" and "distorted competition".

　　From Latin American debt trap to Russian-style "shock therapy", from Southeast Asian financial crisis to international financial crisis, from provoking trade disputes with China to advocating "decoupling theory" … … Looking back at the "history of crisis manufacturing" of American and western powers in the past decades, its black hand of instigating chaos, violating the market and creating fragmentation has never stopped.

　　During this period, China followed the laws of the market, based on the national conditions and world conditions, successfully embarked on the road of Chinese modernization, and also provided a brand-new choice for countries and nations in the world who wanted to speed up their development and maintain their independence.

　　It should be noted that if China blindly covers up the truth and slanders China’s economy without a bottom line just because it has not developed according to the western script, it will not only mislead some market players and miss the opportunity of win-win cooperation with China, but also will eventually bite the credibility of the rumor mongers themselves.

　　This is the 5th China International Import Expo(CIIE) Exhibition Area filmed on October 31st, 2022. (Photo by Xinhua News Agency reporter Wang Xiang)

　　The fallacy of violating the general trend

　　Some people in the West actively "build momentum" around "decoupling" from China, but ignore and go against the "general trend" of economic globalization that China’s development conforms to.

　　The 5th China International Import Expo held in November this year attracted a large number of merchants, attracting 145 countries, regions and international organizations to participate, including about 200 American enterprises. This is another footnote for economic globalization to show its resilience and vitality under the headwind of protectionism.

　　Compared with those western politicians and media who often clamor for "decoupling theory", pragmatic global enterprises actively embrace the China market with practical actions. Craig Allen, President of u.s.-china business council, said that American enterprises are very satisfied with the achievements of their participation in China International Import Expo(CIIE) in recent years, and all want to expand the exhibition area.

　　For decades, economic globalization has promoted the continuous expansion of industrial chain, value chain and supply chain, and the global flow of production factors has provided strong impetus for the world economy and converged into an irresistible trend of globalization.

　　According to data from the United Nations Conference on Trade and Development, global trade reached US$ 28.5 trillion last year, an increase of 25% over 2020 and 13% higher than that in 2019 before the COVID-19 outbreak; The global trade volume is expected to reach a record level of about 32 trillion US dollars in 2022; Last year, the global foreign direct investment (FDI) increased by 64% to 1.58 trillion US dollars compared with 2020, which was also higher than the pre-epidemic level.

　　While the decoupling theory is heating up, the economic and trade relations between China and the West are still deepening. According to data from the General Administration of Customs of China, the trade volume between China and the United States reached 4.88 trillion yuan in 2021, an increase of 20.2%; In the first 11 months of this year, the trade volume between China and the United States was 4.62 trillion yuan, up 4.8%, while the trade volume between China and Europe reached 5.17 trillion yuan, up 7.0%. China remains the largest trading partner of the EU, and the EU continues to be the second largest trading partner of China.

　　Facts have proved that the global economy is already a "community", and the attempt to achieve "winner takes all" through an exclusive agreement or a protectionist policy is neither feasible nor feasible. It is the general trend that different economies are interdependent and win-win cooperation. As Vernon Smith, the Nobel laureate in economics, said, "All countries that strive to expand trade are and will always be winners."

　　This is the Central Business District (CBD) project of Egypt’s new administrative capital, which was taken on July 19th, 2022 and undertaken by china state construction engineering corporation Egypt Branch (photo of UAV). Xinhua News Agency (Photo courtesy of China Construction Egypt)

　　The fallacy of harming others and yourself

　　Advocating "decoupling theory" reflects the plot of some people in the west to build high walls of small courtyards and enjoy development opportunities exclusively. The fact is, the more a country’s politicians are keen to advocate and practice the "decoupling theory", the more they will make their domestic enterprises and economy suffer, and the more they will add to the economic and trade partners and the world economy.

　　The report released by the American Chamber of Commerce shows that "decoupling" from China seriously threatens the interests of the United States in the fields of trade, investment, services and industry: if tariffs are imposed on all goods exported from China to the United States, the US economy will lose 190 billion US dollars every year before 2025; American investors may lose $25 billion in capital gains each year due to "decoupling", and the gross domestic product (GDP) will lose up to $500 billion … …

　　The Iff Institute for Economics, a German think tank, estimates that if EU enterprises are "decoupled" from China under American pressure, the trade volume between Germany and China will drop sharply. In the worst case, Germany’s GDP will be reduced by 0.81%, which is equivalent to six times the decline of Germany’s GDP when Britain left the European Union, or it will lead to economic downturn and mass unemployment.

　　Colin Grabots, a trade expert at the Kaito Institution in the United States, said that preventing Americans from buying foreign products or bringing other countries into the supply chain would only deprive Americans of the long-term benefits of low inflation. Mark L. Busch, a professor at Georgetown University in the United States, also believes that trying to ensure the so-called supply chain security with protectionism will only make the United States suffer more losses.

　　The Economist commented that if countries regress on the issue of globalization, it will not only seriously hurt the world economy, but also cause unforeseen new pain points.

　　In fact, the policy tendency of "decoupling" used by some American politicians is undifferentiated and expanding, and it is beginning to bite the transatlantic supply chain relationship. Domestic legislation, such as the Inflation Reduction Act recently promulgated by the United States, has a strong unilateralism and protectionism, which has aroused the concern of many western economies. Many European leaders believe that the subsidy measures involved in the relevant bill seriously distort the market and harm European interests, which may lead to "closed markets" and "destruction of key supply chains that have been hit by the epidemic".

　　This is the Pearl River flowing through the urban area of Guangzhou (photo taken on August 7, 2022), which was shot from the top of Guangzhou Tower, a landmark on the bank of the Pearl River. (Photo by Xinhua News Agency reporter Liu Dawei)

　　Misreading China’s fallacy

　　Advocating "decoupling theory" reflects the blind "self-confidence" of some people in the West who misread China and thought they could curb the development of China. They please domestic populist forces, constantly mislead public opinion around the topic of China, and completely ignore China’s great contribution to world economic prosperity and global supply chain stability.

　　For decades, the process of China’s economic development and prosperity is not only a win-win cooperation between China and foreign countries, but also a continuous bankruptcy process of various western fallacies such as "China collapse theory" and "China threat theory". Like all previous fallacies, "decoupling theory" is just another "reverse indicator" reflecting the real situation of China’s economy and Sino-foreign relations.

　　In the past decade, the proportion of China’s total economic output in the global economy has increased from 11.4% to more than 18%, and its contribution to world economic growth has remained at around 30% on the whole. The added value of manufacturing industry has increased from 22.5% to nearly 30% in the world, but the carbon dioxide emissions per unit GDP have decreased by about 34%. Building the largest social security system in the world and building a well-off society in an all-round way has historically solved the problem of absolute poverty.

　　Today, China’s economy is on a road of higher quality, more efficient, fairer, more sustainable and safer development. Many overseas people and institutions believe that China’s economy has strong resilience, great potential and sufficient vitality, and will continue to provide a strong impetus for the recovery of the world economy.

　　Jeffrey Sachs, a famous American economist, described "decoupling theory" as "naive" and "narrow-minded". He said that the "decoupling theory" transmits "wrong information", which goes against the actual needs of the world. In the long run, the development momentum of China is "very positive". Western countries should not put pressure on China in the fields of technology and trade, or even clamor for "decoupling". Instead, they should actively cooperate with China and seek a win-win situation.

　　Sharif Ghali, head of the Department of Politics and International Relations at the University of Abuja, believes that China’s influence is increasing and its position in the global supply chain cannot be replaced. The so-called "decoupling from China" is an unrealistic dream. China’s success has made developing countries’ right to speak internationally continuously, making globalization fairer and more inclusive. "Decoupling" from China means decoupling from opportunities and future.

　　Practice has proved that win-win cooperation and common development among all countries are the right way. Superstition in the law of the jungle will only aggravate the development rift, lead to polarization between the rich and the poor, widen the North-South gap and hinder global development. Only by insisting on opening up for development, holding hands instead of letting go, tearing down walls instead of building walls, replacing zero-sum games with dialogue and cooperation, and replacing closed exclusivity with openness and tolerance, can all countries gather the majestic power of win-win cooperation and walk on the bright road of common development. (Reporter: Fu Yunwei, Xu Chao, Su Liang, Yu Maofeng)

　　Random talk on the 58th online review of China’s economic series.

　　According to reports, the Ministry of Human Resources and Social Security and the Ministry of Finance recently issued the Notice on Adjusting the Basic Pension for Retirees in 2021, clarifying that the basic pension for retirees will be raised by 4.5% again in 2021, achieving "17 consecutive rises". In this adjustment, we will continue to adopt the adjustment method of combining quota adjustment, linked adjustment and appropriate tilt, and embody the incentive mechanism of "paying more and getting more" and "paying more for a long time" on the basis of ensuring social fairness, and at the same time give appropriate tilt to the elderly retirees and retirees in hard and remote areas.

　　In recent years, China’s national economy has continued to grow, and the income of urban and rural residents has been continuously improved. Raising the basic pension for retirees again is an important way for retirees to share the fruits of economic development, and it is also a vivid embodiment of "people-centered", which is conducive to ensuring the quality of life of retirees and alleviating the support pressure of young people to a certain extent, thus improving the people’s sense of gain and happiness. All localities should formulate specific implementation plans according to their own reality, and take effective measures to strengthen the management of income and expenditure of pension funds, ensure that basic pensions are paid in full and on time, and effectively "escort" retirees in their later years.

　　(Text/Zhao He Comics/Zhao He)

China Mobile’s 2023 is a breakthrough year, with its operating income exceeding one trillion yuan, and its profit reaching a new record high. The construction of 5G dominates the world, the computing network has begun to take shape, and its business performance has been excellent. Under the background that telecom operators around the world are generally sluggish, it is not an exaggeration to say "learning to dominate".

Especially recently, China Mobile talked about the future development of the communication industry and the construction plan of a digital intelligence society at MWC2024, and it has become a proper master!

This is the current development foundation. Past achievements can be the foundation for the future, but it is also a burden. After all, it is easy to "make a hundred feet" and it is difficult to "go further"!

Based on the achievements in 2023 and the assessment requirements of the State-owned Assets Supervision and Administration Commission (SASAC) for central enterprises, the goal of China Mobile in 2024 is still "two growth and four promotion": "two growth"-good income growth, coordinated profit growth and "four promotion"-development quality improvement, scientific and technological innovation ability improvement, investment efficiency improvement and personnel efficiency improvement. It is basically consistent with 2023.

How will China Mobile achieve this goal in 2024? I think the key lies in one word: extension!

First, expand business boundaries

At present, China Mobile has formed a business system with CHBN+VG as the core. It can be said that this system has basically achieved full coverage of the fields and industries that China Mobile can provide services, and the next step is to expand its business depth and breadth.

The following are the business areas that I think have great room for expansion:

1, the network business:At present, the digital transformation of society is accelerating, and the business space of computing network is huge. After intensive construction in the early stage, China Mobile currently has strong computing resources, which has obvious advantages in computing network business scenarios. In 2024, we should further dig deep into the scenarios, build demonstration projects, promote the development of computing network business market, and form a stable channel for realizing computing network resources. Of course, if it can become an important component and main carrier of the national large-scale computing network, then the future of the latter computing network business is boundless.

2. AI+ business.The rise of big models, in a year’s time, China Mobile released a number of big models, including the big model of public engine base, the big model of sea computing government affairs, the big model of customer service, the big model of network, the big model of enterprise calls, the big model of Sichuan outbound bank and so on. These large models can promote the intelligent upgrade of operation and management mode internally, but more importantly, they can provide high-level intelligent business applications around the needs of the intelligent transformation of production, life and governance, which also has huge market space, especially in combination with the original resource endowment of China Mobile, which is attractive to all walks of life and can also play a role.

3. Data service:Needless to say, China Mobile’s advantages in data are also on the way to realizing data. For example, the Wutong big data platform can provide valuable information and insight for government, finance, tourism, transportation and other fields; For example, the digital networking DSSN provides low-cost, efficient and credible "data logistics" services. These have broad market space and liquidity.

4. Taiwan business:China’s mobile capability center has gathered nearly 1,000 high-quality capabilities such as artificial intelligence, Beidou high-precision positioning, and large-scale data acquisition. At present, its internal value has been quite remarkable, mainly reflected in cost saving. There is no doubt that the next step is to fully open up to the outside world, and turn China Mobile’s capability center into a capability center of thousands of industries, providing digital intelligent transformation solutions for all walks of life.

5, security business:Network information security is one of the highest tasks in China at present. From the commercial point of view, security is a trillion-dollar market. China Mobile originally had relatively strong network security capabilities, and combined with its recently acquired Venus and self-developed security capabilities, it has the strength to make security a business/service/solution to provide services for all walks of life.

6. Big video service.At present, multimedia services such as video, live broadcast, cloud games and cloud VR are popular, and the demand for high-quality video content is booming. For China Mobile, which has a network, a data center and edge computing, this can be said to be a natural business, and it cannot be missed.

7. Satellite Internet service.After the release of Huawei Mate60 last year, China Telecom’s satellite communication was out of the limelight. In the second half of the year, China Mobile obviously accelerated its deployment in satellite communication and satellite Internet. From the current wind direction, I estimate that the relevant license for China Mobile’s satellite communication should be soon. Once the license is issued, it will be a new business for China Mobile.

Second, expand network capabilities

China Mobile is the largest mobile network operator in the world, and there is no one. Just looking at 5G, China Mobile has 1.9 million 5G base stations, making it a proper global brother. But at the same time, it should be pointed out that China Mobile still has a lot of courses to make up on the network, and it still needs to further expand its network capabilities, which is not only the current development needs, but also the future layout needs.

1. All-optical backbone network:China Mobile needs to further build a reliable, stable, visible and manageable all-optical network, which is the basis for China Mobile to expand the industrial Internet, and this should be a key point of China Mobile’s current network construction.

2. 5G private network:China Mobile has a certain scale of 5G private network, but it still needs to further speed up the streamlining of the network 5G RedCap and the cross-domain network 5G LAN capabilities, such as "plug and play" 5G express line, "jump into the cloud" 5G direct connection and other lightweight services.

3、5G-A：5G-A is regarded as the further evolution and promotion of 5G network, which will release the greater potential of 5G technology. Previously, China Mobile announced that it would launch the world’s largest commercial deployment of 5G-A in more than 300 domestic cities in 2024. This deployment will include promoting the trial commercialization of a number of 5G-A network technologies, such as synaesthesia, passive Internet of Things, network intelligence, XR enhancement and industrial Internet. These technologies will help to improve network performance, expand coverage and enhance network functions, and lay the foundation for the application of 5G in the production industry.

4、6G：At present, the world has entered the competition period of 6G. Combined with the background of the current Sino-US game, 6G is facing new challenges, such as the split of international standards, the difficulty of technological integration and innovation, and the profound adjustment of industrial model. In 2024, one of the important and urgent tasks of China Mobile is to speed up the research and development of 6G, realize the breakthrough of 6G theory and technology, lead the international standards, and at the same time cultivate 6G autonomous controllable industries in advance. This task is very heavy.

Third, expand overseas markets

It’s a fact that the domestic communication market is over-saturated, but if we jump out of the domestic border and look at overseas markets, we will find that there is still huge room for growth outside. At present, 5G is still exclusive to a few countries, and most countries still stay in the 4G or even 3G stage, and the information infrastructure construction is seriously backward.

In recent years, China Mobile has been actively promoting the construction of international information infrastructure, constantly optimizing the layout of resources along the Belt and Road and around the world, continuously deepening the interconnection between China and the world, and improving the layout of new digital infrastructure of international roads (land and sea cables), stations (network access points) and islands (data centers). By 2022, China Mobile International Company has set up 36 business locations around the world to provide digital intelligence services to customers around the world.

Based on the present and looking to the future, China Mobile should give full play to the leading comparative advantages of China’s digital economy, focus on the advantageous areas such as 5G and cloud network, and actively promote the overseas expansion of China’s solutions and China’s capabilities, not only to build a "model house" for going to sea, but also to normalize the relatively perfect digital intelligence solutions such as 5G smart factories, Internet of Things platforms and 5G drones.

Considering geopolitical factors, we may not expect to replicate China Mobile in overseas markets, but at least we can make overseas markets a powerful growth point of income, which is not too difficult.

Fourth, expand investment space

In recent years, China Mobile has obviously stepped up the pace of foreign investment. In 2016, China Mobile Investment Company was established, with two direct investment entities and three fund platforms. In the past few years, the annual investment quota was not less than 20 billion yuan, and the accumulated investment enterprises exceeded 500, with the investment scale exceeding 190 billion yuan and the assets under management exceeding 250 billion yuan. In particular, in 2023, a number of major strategic projects such as Dahua, Postal Savings Bank and Phoenix Media were completed, with an investment quota of nearly 60 billion yuan. From the data in the financial report, China Mobile’s foreign investment has made a great contribution to the overall profit of China Mobile, which is estimated to be close to 15 billion yuan, and the income from investment alone is almost the same as that of China Unicom.

Of course, the return of investment lies not only in the profit contribution, but also in the ecological expansion. At present, China Mobile has invested in more than 150 key computing industries such as chips, semiconductors and quantum communication. This is very helpful for China Mobile’s joint industrial strength to become bigger and stronger. A striking example is Venus Star. After the acquisition of Venus Star, China Mobile’s competitiveness in security-related projects in the government and enterprise market has at least reached a higher level.

Fifth, expand the vitality of employees

China Mobile’s workforce structure is divided, which is my consistent view. However, how to make employees in different lines and positions work together to support the long-term development of China Mobile is the key issue that China Mobile is facing at present and in the next few years.

The competition among enterprises ultimately comes down to the competition among enterprise teams. How to mobilize employees’ work enthusiasm, stimulate employees’ vitality, and improve employees’ work efficiency and creativity is a key issue to enhance the competitiveness of enterprises, especially how to cultivate employees’ innovative consciousness and ability and develop new products and services before the current new quality productivity issue is an important task of China Mobile 2024.

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In 2023, China Mobile climbed a peak, on which the road ahead is steeper and the wind is more urgent. In 2024, it depends on how China Mobile continues to explore the situation.

On-site news conference on national standards. Photo courtesy of the General Administration of Market Supervision.

　　Chinanews. com client October 20 th On October 20 th, the State Administration of Market Supervision and the National Standardization Administration held a press conference in Yiwu, Zhejiang Province, and approved the release of a number of important national standards such as the "Standards for Online Monitoring of the Quality of Electronic Commerce Trading Products".

　　The national standards released this time not only cover national standards in many consumer goods fields, but also are closely related to economic and social development and people’s daily life, involving industrial manufacturing, environmental protection, social services, electronic information, home services, agricultural safety and many other fields.

　　— — Consumer goods field

　　Four national standards in the field of glasses, such as Measuring System and Terminology of spectacle frames, standardize the measuring system of spectacle frames, unify the basic requirements of spectacle lenses, improve the manufacturing level of spectacle frames and safeguard the visual health of consumers.

　　Seven national standards in the field of textiles, such as Knitted Sportswear, have filled and improved the evaluation and test methods of various indexes in the field of textiles, such as color fastness, moisture absorption and quick drying, fatigue resistance and appearance change of elastic webbing, and further improved the product quality in the textile industry.

　　Three national standards in the clothing field, such as Cheongsam, Rules for Inspection of Professional Clothing and Technical Requirements for Moisture Resistance of Coated Clothing, have a positive effect on promoting the quality improvement of cheongsam products in China, standardizing the production of garment customization enterprises, and further enhancing the overall level and international competitiveness of coated clothing in China.

　　Fourteen national standards in the field of shoemaking, such as "Test methods for whole shoes of footwear", have stipulated the test methods for many performance indexes of footwear products, such as cushioning, anti-bacteria, folding resistance, etc., and provided comprehensive technical support for the management and improvement of the quality of footwear products in China.

　　Five national standards in the field of clocks and watches, such as "Shock-proof Watch for Clocks and Watches", clearly stipulate the shock-proof test methods, pointer accuracy and interior requirements of watches and clocks, such as shock-proof watches, quartz clocks and mechanical watches, which can improve the processing accuracy and product quality of watches and clocks in China and enhance their international competitiveness.

　　Two national standards in the field of household appliances, namely, Performance Test Method for Household Drum Dryers and Performance Test Method for Electric Food Processing Appliances, provide the latest technical specifications and standard guarantees for upgrading the technology and products of household drum dryers in China, and standardize the test methods for the functions and performance of electric food processing appliances such as whipping, beating, stirring, meat grinding and juicing.

　　In addition, the national standards in the field of consumer goods released this time include two national standards related to the field of hair products, namely, Terms of Hair Products, Hair Wigs, Headgear and Headgear, and the national standards related to the field of pen making, namely, neutral ink ballpoint pens and refills.

　　— — Industrial manufacturing field

　　The series of national standards "General Technical Conditions for Heavy Machinery" belong to the basic technical standards of heavy equipment manufacturing industry with international advanced level, which will promote the overall technological progress of China’s heavy machinery manufacturing industry, play a "bridge" role for enterprises to open up markets and participate in international competition, and support and serve the development of the "Belt and Road".

　　The national standard "Hot Rolled Longitudinal Variable Thickness Steel Plate" has filled the blank of the new material of longitudinal variable thickness steel plate in China’s iron and steel industry, and the index requirements of the standard have reached the international advanced level, which will meet the different reduction design requirements in steel structures such as ships, bridges and buildings from the material point of view, thus promoting the reduction of welding workload, reducing manufacturing costs and improving structural safety, and improving the competitiveness of China’s longitudinal variable thickness steel plate in domestic and foreign markets.

　　— — Field of environmental protection

　　The national standard of Product Water Footprint Evaluation and Reporting Guide is the first standard for product water footprint evaluation and reporting in China, which plays a positive role in helping the government, industries, enterprises and consumers understand the transparency of water use in the production process, encouraging and promoting the development of energy-saving and environmental protection technologies, and raising the awareness of water conservation and environmental protection of the whole people.

　　According to the national standard of Bamboo Winding Composite Pipe, in view of the current situation of accelerating urbanization and increasing pipeline demand in China, using natural and renewable bamboo with high longitudinal tensile performance and good flexibility, using thermosetting resin as adhesive, and adopting winding process to make pipelines can effectively solve the problems of non-renewable pipeline raw materials, high energy consumption and high pollution in the production and processing process, which is conducive to promoting bamboo winding composite pipe enterprises to adopt advanced technology, improve production technology, improve product quality and save energy.

　　— — Social service field

　　As the first national standard in the field of care services for the mentally, mentally and severely disabled in the working age, the Specification for Care Services for the Disabled puts forward normative requirements for care services for the disabled from three dimensions: basic requirements, post setting, staffing and place requirements, which is of milestone significance for promoting the development of care services for the disabled along the path of standardization, institutionalization and professional services and improving the living and development conditions of the disabled.

　　— — Electronic information field

　　The national standard "Standard for Online Monitoring of Product Quality in E-commerce Transactions" stipulates the main activities and requirements of online monitoring of tangible product quality in e-commerce transactions, as well as the guarantee and capacity support requirements for implementing online monitoring of product quality. This standard is helpful to standardize the activities related to online monitoring of product quality in e-commerce, provide technical support for risk early warning and control of product quality in e-commerce, and effectively protect consumers’ rights and interests.

　　The national standard "Efficient Multimedia Coding for Information Technology Part 1: System" conforms to the development trend of technology and provides an adaptive streaming media transmission standard for IP networks, which provides technical specifications for multi-screen video adaptive rate transmission and content protection. The promulgation and implementation of the standard will promote the domestic audio-video industry and standard third-party testing institutions to jointly develop the network adaptive streaming media system based on the coding and decoding standard (AVS) with independent intellectual property rights, build the experimental demonstration system, and promote large-scale commercialization, so as to promote the audio-video industry in China to gradually realize independent intellectual property rights in coding, transmission and content production, and promote the healthy and orderly development of all links in the industrial chain.

　　— — Home service field

　　The national standard "Terminology of Traditional Furniture in China" stipulates the general terms, product category terms, structural parts terms, tenon and mortise terms, technological terms and decorative patterns terms of traditional furniture in China, which is beneficial to the design, production, manufacture, circulation and consumption exchange of traditional furniture in different places, regions and countries, and inherits the traditional culture of furniture industry in China.

　　The national standard "Furniture After-sales Service Requirements" stipulates the principles, methods and time limit of furniture three guarantees, and puts forward clear requirements for regular user return visits, defective consumer goods recall systems, complaint handling systems and after-sales service quality evaluation systems. The implementation of the standards will enhance the awareness of after-sales service in the furniture industry, further improve the quality of after-sales service, standardize the market order, ensure the legitimate rights and interests of consumers and enterprises, and promote the healthy and steady development of the furniture industry.

　　According to the national standard "Technical Requirements for Home Security Intelligent Management System", according to the components of home security intelligent management system equipment, the respective functional requirements are put forward for three parts: visual intercom, alarm control and management, and smart home control and management, so as to realize the security and intelligence of residential areas and promote the development of smart home system control technology in China.

　　— — Agricultural security field

　　The national standard "Directory of Restricted Pests" provides the procedures for establishing and determining the directory of restricted pests, prevents the introduction or spread of pests, and defines the temporary quarantine measures or emergency quarantine measures that need to be taken, which is of great significance for ensuring the smooth import and export trade of agricultural products in China and safeguarding national food security and ecological security.

　　The national standard of beautiful countryside Meteorological Disaster Prevention and Mitigation Guide is conducive to guiding the construction, organization and management of meteorological disaster prevention and mitigation in beautiful countryside, improving the ability and level of grass-roots units to resist meteorological disasters such as typhoon, rainstorm (snow), cold wave, gale, low temperature, high temperature and drought, and reducing the damage and loss caused by meteorological natural disasters to agricultural production.

　　In addition to the above national standards, this time, two national standards related to the chemical fiber field, such as General Technical Conditions of Pallet Modular Logistics System, Qualitative Detection Method of Prohibited and Restricted Substances of Fireworks and Firecrackers, and Thermal Decomposition Temperature Test Method of Chemical Fiber, were released.

　 1905 movie network exclusive feature A little different from previous years, in 2015, a lot of "Machamp’s chaotic gods" emerged in the mainland film market, from the devil’s world in Zhong Kui to the radish essence in monster hunt, from the sinking of the ice sea in Taiping Wheel to the Kunlun avalanche in the Nine-story Demon Tower, from the alien ball in Unbelievable to the dragon-seeking tactic. … The endless emergence of special effects blockbusters fully shows the increasingly abundant imagination and emboldened technological progress of Chinese films.

　

　 It may surprise you that 49 of the 50 best box office movies in history are told by special effects characters. While people are enjoying the visual bombing with relish while drinking cola and chewing popcorn, have they ever thought about what kind of people are the special effects artists who created these screen wonders that are fake and cool? Is an artist who is unrestrained? Or is it a bitter science and engineering house? What is their income? How are they doing?

　

　 With this problem, 1905 Film Network made a special trip to interview several special effects artists from internationally renowned visual effects companies Pixomondo and VHQ, as well as other "veterans" who once struggled in the front line, to reveal the unknown ups and downs of special effects artists behind their glamorous works … …

　

Self-cultivation of special effects artists: artists? Engineer? Or a craftsman?

　

　 As the "behind-the-scenes hero" of the film industry, the jobs of makeup, fine arts, photography, editing, music and sound effects have a long history, and ordinary audiences probably know what these jobs are for even if they have never made a film. The special effects artist is newly born in the wave of film digitalization in the past two or three decades, and his professional characteristics of emphasizing the combination of art and technology are very mysterious and avant-garde. Ordinary movie fans may have heard more or less about green screen synthesis, CG characters, digital landscape painting and motion capture, and even know a little about their production process. However, what kind of people are special effects artists, but they may not understand them.

　

　 In the interview, we found that this seemingly tall industry actually has a low entry threshold. Compared with music and art, which need years of "children’s work" accumulation, the practitioners in the special effects industry may come from any major: some art school students who have learned to paint since childhood "push the boat with the current", and some science and technology houses "become monks halfway" because of their obsession and love; The educational level of the practitioners is also uneven: there are regular troops majoring in digital art from famous schools, and there are also masters of "returnees" who are striving for perfection. Of course, in China, most practitioners actually come from various short-term and medium-term training courses in the society.

　

　 However, if you think that the special effects artist is a "simple" job, you are all wet — — Although most low-level special effects artists are really doing a lot of seemingly boring mechanical work, in fact, it is almost endless to deepen this work — — Especially for special effects artists who are exposed to three-dimensional special effects, when encountering projects with special needs, the existing plug-ins often cannot meet the needs. At this time, special effects artists need to "tailor" and develop new tools for specific projects.

　

　 For example, in the 10-minute fighting between wolves and horses on a snowy night in Wolf Totem, VHQ, which is in charge of the special effects part, not only created a realistic series of CG wolves and CG horses, but also made a special snowstorm system. Guo Yiran, who is in charge of this "heavy project", recalled: "The snow we usually see usually floats down, but the amount of snow on the Inner Mongolia prairie is very large, and the wind is particularly strong, like white wool snow is intermittent, and some snow on the ground is blown up again." In order to easily adjust the direction, amount and shape of the snowstorm in the picture, the special effects department just spent a month to create this blizzard system, and then put it in each shot after completion, and then adjust it according to different scenes.

　

　 It can be seen that special effects artists not only need good artistic intuition, but also have high requirements for technology and tools, and the latter often plays a more critical role in the process operation of large-scale projects. Although in the eyes of many ignorant and whimsical directors and producers, special effects artists are just technicians and engineers at best; Although in the industry, special effects companies often declare that their employees are "artists", Li Da, a special effects artist from Pixomondo, put forward a more accurate term for his career orientation — — "Art engineer".

　　CCTV News:During the 2019 National Cyber Security Publicity Week, the National Computer Virus Emergency Response Center released the 18th Survey Report on Computer Virus and Mobile Terminal Virus Epidemic.

　　According to the Report, in 2018, both the computer virus infection rate and the mobile terminal virus infection rate in China showed an upward trend. Network security issues are characterized by variability, uncertainty, scale and fuzziness. Network security incidents become high probability events, and major network security incidents such as information leakage and blackmail virus often occur. Driven by interests, criminals in more fields have invested in mining viruses and ransomware. In order to expand the scope of transmission and counter the detection of safety products, viruses continue to update and iterate, resulting in the increase of virus number and the increase of infection rate.

　　Cloud mainframe has become the main target of mining Monroe coins, Eli coins and other digital currency, and "cloud mining" has risen quietly. Cybercriminals wantonly use mining software to steal the computer processing power of consumers and enterprises and occupy the cloud CPU. Malicious mining technology has been improved obviously, and the industry is becoming more mature. Malicious mining families have squeezed the value of injured computers and network equipment to a greater extent through mutual cooperation, which has brought greater challenges to security practitioners. At the same time, more and more malicious mining software is installed on the network and Internet of Things devices, which not only affects the performance of devices, but also easily forms botnets, posing a great threat to the security of the whole Internet.

　　The important value of data has become more and more prominent, information leakage incidents have become normal, and enterprises have weak supervision over the flow of data and access rights, which has led to the serious abuse of data by third-party plug-ins. Information leakage makes enterprises face huge compensation and threatens personal property safety and life stability. With the increasing degree of global informatization and the dependence of the whole society on network and digital technology, this situation may still intensify.

　　Due to the lack of security audit ability for software supply chain, supply chain pollution has become a more serious problem in the security field. For relatively tight and difficult-to-break systems and environments, criminals often look for exports in their supply chains, and the forms of attacks are various. With the development of the mobile Internet, the future of the Internet of Everything is gradually becoming clear, and there are often a large number of third parties involved in the production process of smart devices. Due to the rapid development of these third parties, they often have many problems such as doubtful development quality and unable to guarantee security performance. As one of the most dangerous and effective infection routes at present, supply chain attacks will be applied in more scenarios.

　　(CCTV reporter Wang Xiaopei Wang Jinglei)

　　This report is compiled by Beijing Municipal Bureau of Human Resources and Social Security in accordance with the requirements of Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information and Regulations of Beijing Municipality on the Openness of Government Information.

　　The full text includes the overall situation of government information and government affairs disclosure in Beijing Human Resources and Social Security Bureau in 2018, the information disclosure in key areas and the key work of government affairs disclosure; Active disclosure of government information, according to the application for disclosure of government information and non-disclosure of government information, application for administrative reconsideration and administrative litigation due to government information disclosure; Shortcomings of government information disclosure and priorities for next year.

　　The statistical period of the data listed in this report is from January 1, 2018 to December 31, 2018. The electronic version of this report can be downloaded from the "Window of the Capital" portal (or http://rsj.beijing.gov.cn/). If you have any questions about this report, please contact Beijing Municipal Bureau of Human Resources and Social Security at (010)12333.

　　In 2018, our bureau thoroughly studied and implemented the spirit of the 19th National Congress of the Communist Party of China, guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, firmly established the people-centered development thought, adhered to the general tone of striving for progress while maintaining stability, adhered to the new development concept, coordinated and promoted the "five in one" overall layout and the "four comprehensive" strategic layout in accordance with the requirements of high-quality development, and actively served the strategic positioning of the capital city and the coordinated development strategy of Beijing, Tianjin and Hebei. The implementation of Beijing’s overall urban planning, with the focus on "solving the problem of insufficient unbalanced development and constantly meeting the people’s growing needs for a better life" and the main line of "people’s livelihood first, giving priority to talents", will focus on key points, fill shortcomings, strong and weak items, promote reform and prevent risks, further enhance people’s sense of acquisition, happiness and security, and lay a firm foundation for creating a new situation of high-quality development of human resources and social security in the capital.

　　In order to thoroughly implement the series of arrangements of the CPC Central Committee and the State Council on comprehensively promoting the openness of government affairs, and continue to promote decision-making, implementation, management, service and results disclosure, Our bureau has fully implemented the Opinions of General Office of the State Council on Promoting Government Affairs Openness in an All-round Way, the Notice of General Office of Municipal Party Committee and General Office of Municipal Government on Implementing Opinions on Promoting Government Affairs Openness in an All-round Way, Key Points of Beijing’s Government Affairs Openness in 2018 (No.19 [2018] of Beijing Municipal Government Office) and the work requirements of the municipal party committee and municipal government, steadily promoted government information disclosure, strengthened policy interpretation, expanded public participation, enhanced publicity effectiveness, and consolidated development consensus.

　　First, the main work of government information and government affairs disclosure

　　In 2018, in accordance with the requirements of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information and the Provisions of Beijing Municipality on the Openness of Government Information, and around the requirements of Beijing Municipality on the Openness of Government Affairs in 2018 (Jing Zheng Ban Fa [2018] No.19) and the Notice on the Work Plan for the Openness of Key Tasks of the Municipal Government in 2018, combined with the business work of the city’s human resources and social security system, the Bureau insisted on "openness as the norm, not openness" Strengthen the work of government information disclosure, focus on the center and serve the overall situation, conscientiously implement the regulations on government information disclosure, strictly implement various review systems, take optimizing the business environment as an important starting point, strengthen policy interpretation and public opinion response, widely promote public participation, strengthen the construction of government affairs disclosure system and mechanism, and promote the application of achievements of government affairs disclosure platform. With the working idea of promoting openness through work and promoting promotion through openness, we will strengthen the application means of government affairs openness in the field of human social security and highlight the functional position of government affairs openness in publicizing human social security policies.

　　In accordance with the requirements of the municipal party committee and the municipal government on the openness of government affairs, our bureau focuses on the Implementation Opinions on the Guidelines for the Development of Government Websites issued by the general office of the municipal government (Beijing Zhengban Fa [2017] No.51), further clarifies the division of responsibilities for the management of government websites, does a good job in cleaning up government websites and integrating domain names, and successfully completes domain name integration as required; According to the work of human resources and social security, combined with the experience and practice of "three-level list", the "full list" of government affairs disclosure of our bureau is carefully compiled; In 2018, we promoted the implementation plan of public participation in the government affairs of our bureau, sorted out and summarized various business situations, held 13 special research symposiums in which experts and scholars were invited to attend, and collected opinions on "occupational annuity, public employment service, minimum wage standard, government website" and other aspects based on the website of the bureau government for 4 times. At the same time, in order to implement the specific requirements of decision-making, the draft decision and decision-making basis were announced to the public. Through the website of the bureau government, the public was asked to collect opinions on the implementation plan for deepening the reform of teachers’ professional title system in technical colleges in Beijing (draft for comments), and the feedback was made public in a timely manner; Scientific planning, accurate implementation, conscientiously implement the requirements of "Beijing 2018 Government Affairs Disclosure Work Points" (Beijing Zhengban [2018] No.19) and "Notice on Promoting Government Information Disclosure in Some Key Areas" (Beijing Zhengban [2018] No.23), and vigorously promote information disclosure in key areas of the government; In order to implement the spirit of the implementation measures for the interpretation of relevant policy documents issued by our city, we will issue a notice to all units in the whole situation.Require policy documents and interpretation materials to be synchronized in research, deployment and disclosure; Focusing on the important livelihood facts, we cooperated with our city to do a good job in making government affairs public, benefiting people’s livelihood and attaching great importance to it. We decided to provide a new "social security service map" by our bureau, including: professional skill appraisal, social security agencies, designated entrepreneurship training institutions, human resources public service institutions and personnel labor dispute mediation and arbitration institutions, which provided people with a convenient browsing method and was highly praised by the general office of the municipal government; According to the working characteristics of human social security system, the "City-wide Work Meeting on Government Affairs Openness and Government Information of Human Social Security System" was held. The meeting invited responsible comrades of relevant departments of the general office of the municipal government to give a special lecture. At the meeting, around the significance of government affairs openness and government information in the new era, the work situation was summarized and the next work priorities were deployed. More than 160 people from human social security departments at the city and district levels participated in the training. Cooperate with the gradual deepening of the city’s government information and government affairs disclosure, do a good job in the accurate classification of policy documents, find out the basic base of the construction of new government media, and actively disclose the annual report of the bureau’s government website; Standardize the handling of "I found the wrong message for the government website" netizens, improve the working mechanism, smooth the channels of reflection, properly handle the handling of messages, continuously improve the handling process with an efficient and orderly working mechanism and a serious and responsible working attitude, and strictly review the reply opinions; Do a good job in government gazette, improve the drafting and review process of normative documents, strengthen the contact system of document submitters, and actively promote the electronic development of government gazette.Realize the scientific and standardized government gazette. Continue to promote the implementation of "double randomness and one openness" and timely disclose important supervision and law enforcement information. Do a good job in the preparation and management of the "full list" of human resources and social security government affairs disclosure, improve the dynamic management of the government affairs disclosure list, and promote the orderly development of the work with the list.

　　In accordance with the "Measures for the Implementation of Government Information Disclosure", the government affairs disclosure of our bureau adheres to the principles of unified leadership, division of responsibilities, strict compliance with the law, comprehensiveness, truthfulness and convenience in time, and establishes a leading group for the government information and government affairs disclosure of our bureau, which is responsible for organizing the overall government information and government affairs disclosure, studying, coordinating and solving major problems in the government information and government affairs disclosure of our bureau. The work leading group is headed by the director, and the deputy director in charge of government information and government affairs disclosure is the deputy leader. The member units are the office, the law department, the planning and statistics department, the personnel department, the professional ethics office, the information center, the publicity center and the telephone consultation service center. The office of the bureau’s leading group for government information and government affairs disclosure is located in the bureau office, responsible for the system construction, organization and coordination of the bureau’s government information and government affairs disclosure. Thoroughly implement the Provisions of Beijing Municipal Bureau of Human Resources and Social Security on Further Strengthening the Construction of Government Websites (Trial), the Implementation Opinions of Beijing Municipal Bureau of Human Resources and Social Security on Actively Promoting the Openness of Government Affairs (J.R.S.B.F. [2016] No.178) and the Key Tasks of Beijing Municipal Bureau of Human Resources and Social Security on the Openness of Government Affairs (2016-2020) (J.R.S.B.F. [2016] No.179)

　　II. Information disclosure in key areas

　　In 2018, according to the Main Points of Beijing Government Affairs Openness in 2018 (Beijing Zhengban Fa [2018] No.19) issued by the general office of the municipal government, and combined with its own work characteristics, our bureau played the role of government affairs openness in human social security work, vigorously promoted the information disclosure of social security basic public service cooperation, released employment service information through multiple channels, and provided accurate employment assistance for key groups. Give full play to the role of publicity in promoting implementation, standardization and service.

　　(A) increase social security information disclosure, and comprehensively improve the service level.

　　Make full use of the "Beijing Social Insurance Online Service Platform" to enrich the service functions of the platform. Now, the business of new enterprise insurance, personal rights inquiry and social security card replacement has been handled online, and some personal insurance businesses have been partially implemented online, realizing accurate social security management and convenient services. In order to increase the disclosure of social security service information, promote the improvement of government affairs disclosure policy and standardize the handling process, our bureau actively promotes the online handling of social insurance, taking optimizing the business environment as an important starting point, streamlining the handling materials and links, and synchronizing online updates. After the integration of five certificates, most matters can be handled online, so that "people run less errands and more data" and the whole-network and whole-process services can be further promoted. At the same time, the social security handling matters will be sorted out one by one, standardized and unified, so that the standards, time limits, conditions and processes of handling at the city and district levels are consistent. In addition, our bureau has innovated the public idea, enriched the public content, increased the information disclosure in the field of social security, and reached an agreement with Alipay software, so that Beijing citizens can directly inquire about social security through the official WeChat of Beijing 12333, the official App and Alipay software, and the insured can inquire about the payment of five insurances, the annual medical insurance consumption of outpatients, designated hospitals and other information in one stop. Users only need to open "Alipay-City Service", select social security query, and follow the page prompts to query information anytime and anywhere. This function of benefiting the people and facilitating the people has provided query services for nearly 1.5 million people.

　　(2) Promote the disclosure of employment and entrepreneurship information and build a bridge for serving people’s livelihood.

　　In order to implement accurate employment assistance, firmly grasp the basic bottom line of people’s livelihood, and focus on meeting the diversified needs of service targets, timely release relevant preferential policies, policy interpretations, power lists and service activities in the field of employment adjustment. Since the beginning of this year, our bureau has attached great importance to sorting out the full list of government affairs disclosure, focused on "Beijing Municipal Affairs Service (Public Service) Matters Management System", optimized the information release of administrative examination and approval matters, actively promoted the disclosure of employment and entrepreneurship information, and compiled 12 service lists of employment and entrepreneurship at the municipal level and service templates at the district level. We will increase the publicity of policy documents and policy interpretations in the field of employment, pay attention to the role of "Good Job-Special Issue of Graduate Employment Service" and "Good Job" WeChat WeChat official account, compile the contents of employment and entrepreneurship policies, and distribute them to universities in Beijing free of charge. By pushing policies for graduates to read, the awareness rate of graduates on policies and measures will be improved. At the same time, actively broaden the channels of information dissemination of public employment services, and comprehensively build an information publishing and publicity service platform of "Employment Supermarket" integrating WeChat, Weibo, mobile media, newspapers, "internet plus", radio and television, and on-site release, so as to accurately deliver employment service information and provide accurate employment assistance for key groups. In 2018, our bureau issued a total of 21 issues of "People’s Employment Recruitment Special Issue" and produced and broadcasted 52 issues of "People’s Employment" column on mobile TV; The "People’s Employment" public micro-signal pushed 718 articles, with 34,456 followers; Weibo pushed 1,205 pieces of information through "People’s Employment", with a reading volume of 345,238;The all-media publicity service platform released a total of 349,800 recruitment positions.

　　Since the beginning of this year, we have carried out in-depth special activities such as "Employment Assistance Month", "Spring Breeze Action" and "Private Enterprise Recruitment Month" in the city to provide multi-level and all-round employment services for the clients. According to statistics, the three activities distributed 260,000 copies of various publicity materials, organized nearly 700 public employment service activities, provided 300,000 jobs and provided 134,000 free services. In addition, our bureau has guided hundreds of recruitment activities for rural agricultural power in urban public service jobs in various districts, providing nearly 10,000 jobs. Relying on job fairs, "one in and five out" and other forms, we will promote the employment and entrepreneurship of college graduates, distribute policy compilations to clients free of charge, conduct on-site policy consultation, and do a good job in publicity. Hold a special job fair in the community of "Returning to Heaven", issue detailed rules for the implementation of refined public employment services, increase publicity, and promote the transformation of the public employment service system into refinement, specialization and intelligence through "four precisions"; Vigorously support the development of private enterprises, move forward the service window, and provide "one-on-one" services for a number of key enterprises, which further improves the satisfaction of the masses and enterprises. These measures have better publicized and popularized the employment policy, further enhanced the people’s sense of employment, and effectively promoted the in-depth development of government information disclosure.

　　(C) Multi-level media interpretation, expanding the publicity of human social security policies

　　In order to comprehensively improve the interpretation of policy documents and expand the public’s awareness of human social security policies, in 2018, our bureau organized more than 30 central and municipal media such as People’s Daily, CCTV, Xinhua News Agency, Beijing Daily and Beijing TV Station to carry out media publicity. Xinhuanet made an exclusive interview with Director Xu Xi, and simultaneously published a report on Xinhua News Agency’s client multimedia platform. With the theme of "Breaking, Releasing, Integrating and Innovating-Beijing Deepening the Reform of Talent Development System and Mechanism", it was illustrated in important columns and positions such as Xinhua Interview, Xinhua News Agency’s client, Xinhua Net (head office) homepage and Xinhua Net (Beijing) homepage. With the theme of "Beijing unified medical insurance system for urban and rural residents", CCTV broadcasted a special program with a duration of more than 8 minutes in the "news live room" column. Around the reform of the professional title system and the settlement of points, relevant reports were broadcast on CCTV’s "News Network". Published 20 news articles on the front page of Beijing Daily.

　　During the "Two Sessions" in Beijing in 2018, Director Xu Xi participated in a series of live talk shows hosted by the municipal government, and communicated with the public on topics such as "building a social security safety net, realizing a sense of security for the elderly and earning income from work", focusing on helping rural labor transfer employment, unifying the medical insurance system for urban and rural residents, and ensuring the wage payment of migrant workers. Comrade Chen Bei, then deputy director and spokesperson of our bureau, also attended the special press conference on "Safeguarding and Improving People’s Livelihood" and released a package of new policies for benefiting the people in this city. During the "two sessions" of the country, our bureau cooperated with Xinhua News Agency to publish the article "Beijing introduces talents in an eclectic way to support the construction of" four centers "around the talent innovation policy of this city, and submitted it to the central and municipal leaders for reference. In November, in accordance with the unified arrangements of the Propaganda Department of the Municipal Party Committee, we actively publicized the achievements of the 40th anniversary of reform and opening-up. Director Xu Xi was invited to participate in a series of live programs of the forum "Carry out the reform and opening-up to the end" to talk about the achievements of the city’s employment and social security reform in the past 40 years, and interact with netizens "at zero distance" online. Actively cooperate with the municipal government information office to organize a press conference on employment reform and promotion in the 40 years of reform and opening up, and cooperate with Beijing Daily to publicize the policy of benefiting the people implemented by human resources and social security in the reform and opening up. Intensify in-depth cooperation with Beijing News Broadcasting and beijing communication radio, broadcast "Human Social Security Classroom" and "Human Social Security Things" in the morning hours, and publicize and popularize human social security related policies through radio throughout the year.

　　(four) to implement the work requirements, and comprehensively improve the level of government affairs disclosure.

　　Optimize the operation and management mechanism of government websites, accelerate the government service of "internet plus People’s Society", and improve the operation efficiency of government websites. According to the notice requirements of the State Council and the municipal government on promoting the intensive management and operation of government websites, our bureau has completed the online transfer and standardization of domain names in rsj.beijing.gov.cn, and added information contents such as the website logo of the party and government organs, website identification code, ICP filing number, public security organ filing logo and website supervisor organizer as required. Open an important policy information column of the State Council in a prominent position on the homepage of the bureau website to realize the linkage of important policy information; Add "I found the wrong website for the government" to the home page to monitor and report the platform entrance to solve various technical problems.

　　Give full play to the new platform of "two micro-terminals", continue to optimize the interface of WeChat WeChat official account and mobile phone clients, and constantly optimize service functions to make services more convenient. In 2018, the function optimization of our mobile phone client and WeChat WeChat official account was completed, and 15 online services were added to facilitate people to apply for and replace social security cards through mobile Internet services; Inquiring about personal rights and interests of social security, information of recruitment positions, written test scores of public subjects of civil servants, conclusions of labor ability appraisal, etc., has achieved a breakthrough in "employment in internet plus", and opened applications for skills upgrading subsidies on the bureau website, mobile phone client and WeChat WeChat official account. Since the beginning of 2018, the number of followers of our official WeChat WeChat official account has reached 360,000, and the official mobile phone client has downloaded more than 50,000 times. On the platforms of WeChat WeChat official account’s "Job Position Theory", "People’s Employment", "Good Work", Bureau’s official government affairs Weibo’s "Beijing 12333" and "Beijing Human Social Security" today’s headline number, etc., we use case interpretation, charts and diagrams, audio and video to visually interpret the human social security policy to benefit the people in an easy-to-understand language and expand the policy influence.

　　Implement the regulations on the disclosure of government information, strengthen the review of information disclosure, and do a good job of disclosure according to the law and regulations. Combined with the characteristics of our bureau’s business involving a wide range and complex audience, in accordance with the working principle of "strict deployment, meticulous handling, enthusiasm and patience", in accordance with the overall deployment and arrangement of the municipal government’s information disclosure, strict requirements, and earnestly carry out the work of applying for publicity. Handle the application in a timely and standardized manner to ensure compliance with the operation process and completion time limit. Enthusiastic service, enthusiastic reception of applicants, establishment of harmonious and harmonious communication relations, and safe, steady and effective work.

　　Fourth, information disclosure data

　　(a) take the initiative to disclose the situation

　　In 2018, 15,861 pieces of government information were voluntarily disclosed. Take the initiative to disclose 52 normative documents; 266 normative documents were issued. 2,153 pieces of government information were made public in key areas. Among them, two pieces of financial budget final accounts, "three public funds" and administrative funds were voluntarily disclosed.

　　The disclosure of government information through different channels and ways, including 52 pieces of government information published in the government gazette; The number of government information published on government websites is 15,861; The number of government information in Weibo is 7389; The number of government information disclosed by government WeChat is 4,653; The number of government information disclosed by other means is 1252.

　　(2) Responding to the interpretation.

　　Attend or hold a press conference for a total of 10 times (the main responsible comrades attended the press conference once). The number of online interviews on the government website was 2 (the main responsible comrades participated in the online interviews on the government website for 2 times), and the number of policy interpretation manuscripts was 216.

　　(three) according to the application for disclosure.

　　1. Application status

　　The total number of applications made public by our bureau is 123. Among the application methods, 13 applications were made in person, accounting for 10.6% of the total; 73 applications were submitted through the Internet, accounting for 59.3% of the total; 37 applications were made by letter, accounting for 30.1% of the total.

　　2. Response

　　In 2018, all 123 applications of our bureau were answered on schedule. Of the 123 applications that have been answered, 86 (70% of the total) can be answered whether they are open or not. There are 37 other reply types (accounting for 30% of the total). Among them:

　　33 items "belong to the scope of active disclosure", accounting for 26.8% of the total;

　　41 items were "agreed to be made public", accounting for 33.3% of the total;

　　"Agree to partial disclosure" 1 item, accounting for 0.8% of the total;

　　12 items of "disapproval of disclosure": among them, 1 item involves state secrets; 1 item involving personal privacy; Endangering national security, public safety, economic security and social stability; Not four items of government information referred to in the Regulations; 1 other circumstance stipulated by laws and regulations.

　　17 items were "not disclosed by this administrative organ", accounting for 13.8% of the total;

　　"Application information does not exist" 7 items, accounting for 5.7% of the total;

　　"Inform to make changes and supplements" 2 items, accounting for 1.6% of the total;

　　There are 10 cases of "informing through other channels", accounting for 8.1% of the total.

　　3 according to the application of public government information charges.

　　There was no charge for disclosing government information according to the application in the whole year.

　　(four) administrative reconsideration, litigation and reporting.

　　1. Administrative reconsideration

　　In the whole year, there were 7 cases of administrative reconsideration of government information disclosure and 7 cases of maintaining specific administrative actions.

　　2. Administrative litigation

　　Our bureau involved 1 administrative litigation case related to government information disclosure throughout the year. Among them, there is one other case.

　　Step 3 report

　　Our bureau did not receive any report related to the disclosure of government information throughout the year.

　　(5) Institution building and security training.

　　The number of specialized agencies in the government information disclosure work of our bureau is 1, with 1 access point for government information disclosure and 5 staff members engaged in government information disclosure; Among them, there are 2 full-time staff and 3 part-time staff. 0 yuan, the special fund for government information disclosure. Our bureau held three meetings or special conferences on government information disclosure throughout the year, held two training courses of various types, and received more than 160 trainees.

　　V. Existing shortcomings and work priorities in 2019

　　(A) the existing deficiencies

　　In 2018, under the leadership of the Municipal Party Committee and the Municipal Government, with the care and guidance of all sectors of society and the attention and support of the citizens of the capital, the government information and government affairs disclosure work of our bureau has achieved certain results, but there are still some shortcomings to be improved and upgraded. First, the form of policy interpretation is not rich enough. At present, the interpretation of human resources and social security policies in our bureau is mainly based on words and charts, and it is not enough to use new media that people like to see and hear. It is necessary to further enhance the attractiveness and affinity of policy interpretation. Second, the work of handling the reply "I found the wrong website for the government" needs to be strengthened. As the main channel and platform of government affairs openness, the government website of our bureau is also an important carrier connecting our bureau with all walks of life. At present, there are still complicated internal transfer procedures and untimely responses in handling message replies, which need our great attention and continuous improvement in the next step. Third, the use of new government media needs to be improved. At present, the new media of our bureau has established an all-media policy propaganda and interpretation platform covering websites, Weibo, WeChat and other news platforms. In the new year, we need to make further efforts to strengthen the application and development of all kinds of new government media, realize the interconnection of all-media platforms, give full play to the advantages of all-media propaganda, and then effectively improve the level of government affairs disclosure of human resources and social security.

　　(2) The focus of government affairs disclosure in 2019

　　First, continue to vigorously promote the "five openness" of government information. According to the actual situation of our bureau, in accordance with the work requirements of "power and responsibility are consistent, power must be responsible", we will comprehensively promote the implementation of our bureau’s "decision-making, implementation, management, service and results" publicity work. Strictly disclose the source management of attributes; Standardize the drafting and disclosure of policy documents; Deepen the working mechanism related to the opening of office meetings, and invite relevant representatives to attend the meeting as nonvoting delegates for issues involving major livelihood issues and high social concern; Collect major decision-making opinions from the public through multiple channels; Actively respond to social concerns, lead the correct public opinion in a timely manner, increase the publicity of key areas of government affairs in accordance with the relevant requirements of the State Council and the municipal government, and strengthen the implementation of the "five openness" of government affairs with the working principle of "openness as the norm and non-openness as the exception". Strengthen the standardized operation of government websites, promote the intensive sharing of government websites, strive to build a unified interactive communication platform, and make government websites a more comprehensive open platform for government affairs, a more authoritative policy release platform, and a smoother interactive communication platform.

　　The second is to improve the standard handling of netizens’ messages. Attach great importance to the handling of netizens’ messages to ensure that the work is coordinated, timely and efficient. Strengthen the review of message reply, and deal with the problems reflected by netizens in a timely and effective manner. The reply content is well-founded and clearly stated, and strive to complete the message processing within 48 hours after receiving the message.

　　The third is to strengthen the level of policy interpretation. Improve the working mechanism of policy interpretation, and always adhere to the simultaneous research and common promotion of policy formulation and policy interpretation. Make full use of the website, WeChat, Weibo and other new media, actively explore rich interpretation ideas to interpret policy documents, use more languages that are popular and easy to understand by the public, and pay attention to the visualization and popularization of digital, graphic, audio and video interpretation. Closely follow the reflection of public opinion after the release of policy documents, make early judgments, take the initiative to follow up, solve doubts and doubts, and improve the level of policy interpretation.

Beijing Municipal Bureau of Human Resources and Social Security

March 2019

Statistical table of government information disclosure

(2018)

Trial site

　　Recently, a foot bath shop in Zizhong, Sichuan Province is busy canceling its business license, preparing to change its name, and has removed all the relevant signs of "Fuqiao" in the store. More than three years ago, the store joined Chongqing Guo Fuqiao Health Care Service Co., Ltd., claiming that the other party had issued a Transfer Agreement to enjoy the ownership of all trademarks under the name of Chongqing Fuqiao Health Care Service Co., Ltd., and authorized it to use the "Chongqing Fuqiao" trademark and trade name.

　　In February this year, Fuqiao (Chongqing) Holding Co., Ltd. (Chongqing Fuqiao Health Care Service Co., Ltd. Holding Co., Ltd.) sued the court, demanding that the store stop the infringement and make corresponding compensation on the grounds that it infringed the trademark right of Fuqiao. In the end, under the mediation of the court, the two parties reached a mediation agreement voluntarily, and the store stopped using the trademark "Fuqiao" and paid Fuqiao (Chongqing) Holdings Co., Ltd. 60,000 yuan in one lump sum.

　　lawsuit

　　Three years after joining "Guo Fuqiao", he was sued for trademark infringement.

　　In October 2015, Ms. Zhang from Zizhong County, Neijiang City and her friends planned to do foot bath health care business. After investigation, they were introduced and finally decided to join a foot bath brand in Chongqing.

　　According to Ms. Zhang, the owner of the store, they joined Chongqing Guo Fuqiao Health Care Service Co., Ltd., and the initial fee was 160,000 yuan. When signing the Franchise Contract, the other party also issued a sealed Transfer Agreement. It is stated in the Transfer Agreement that the transferor is Chongqing Fuqiao Health Care Service Co., Ltd. and the transferee is Chongqing Guoshi Fuqiao Health Care Service Co., Ltd., and the content is that the transferor transfers all the trademarks under its name (including those in the application process) to the transferee for free and permanently, and the two companies share the ownership.

　　"They also gave us the power of attorney and the transfer procedures." The Power of Attorney submitted by Ms. Zhang to the court shows that she is authorized to open a franchise store of "Chongqing Fuqiao" in Zizhong County and use the trademark and trade name of "Chongqing Fuqiao" for a period of five years until October 2020.

　　After joining, the Guo Fuqiao Foot Bath Shop in Zizhong County, which was opened by Ms. Zhang and her partners, quickly started to operate. However, in February this year, she received a summons from the court. Fuqiao (Chongqing) Holdings Co., Ltd. sued the foot bath shop it operated to Neijiang Intermediate People’s Court on the grounds that it infringed the trademark right of Fuqiao.

　　mediate

　　"Lost" 60,000 foot bath shops and took down the "rich overseas Chinese" sign.

　　On April 26th this year, Neijiang Intermediate People’s Court heard the case. During the trial, Fuqiao (Chongqing) Holdings Co., Ltd. requested the court to order the Guo Fuqiao Foot Bath Shop in Zizhong County to immediately stop using three trademarks related to Fuqiao, such as Fuqiao and Tufu Foot Massage, to dismantle the shop signs and doorknobs with the same and similar signs such as Fuqiao, and to compensate the plaintiff for economic losses of 400,000 yuan. The entrusted agent of Fuqiao (Chongqing) Holdings Co., Ltd. also claimed that the company did not authorize the trademark to a third party, and believed that the store was an infringement without the legal authorization of Fuqiao (Chongqing) Holdings Co., Ltd.

　　On the other hand, the Guo Fuqiao Foot Bath Shop in Zizhong County argued that there was no infringement. The shop believed that its business behavior was licensed by Chongqing Guo Fuqiao Health Care Service Co., Ltd., and the company and Chongqing Fuqiao Health Care Service Co., Ltd. had the transfer relationship of the right to use three trademarks involved. In addition, after joining the store, the shop signs, decoration and quilt cover used for decoration are provided by Chongqing Guo Fuqiao Health Care Service Co., Ltd.

　　After the recess, the two sides conducted mediation under the auspices of the court and finally reached a Mediation Agreement voluntarily. According to the Mediation Agreement, within 60 days, the Guo Fuqiao Foot Bath Shop in Zizhong County will dismantle the shop signs and doorways with the same or similar signs such as "Fuqiao" and stop using the "Fuqiao" sign in the name of the enterprise and in providing services or publicity. In addition, the store also paid 60,000 yuan to Fuqiao (Chongqing) Holding Co., Ltd. in one lump sum.

　　On July 29th, the relevant person in charge of the store told the Chengdu Business Daily-Red Star journalist that all the signs of "Fuqiao" had been removed from the store, and he had applied for cancellation of business license and was ready to change his name. The person in charge also said that when joining Chongqing Guo Fuqiao Health Service Co., Ltd., the other party had authorized the store to use both the "Guo Fuqiao" logo and the "Chongqing Fuqiao" trademark.

　　Regarding whether Chongqing Guo Fuqiao Health Service Co., Ltd. ever obtained the trademark ownership under the name of Chongqing Fuqiao Health Service Co., Ltd., and whether it authorized franchisees to use the "Fuqiao" trademark, the relevant person in charge of Chongqing Guo Fuqiao Health Service Co., Ltd. said that it was not until 2017 that the company stopped the ownership of the trademark under the name of Chongqing Fuqiao Health Service Co., Ltd., but it is not clear whether it authorized franchisees to use the "Fuqiao" trademark.

　　The agent of Fuqiao (Chongqing) Holdings Co., Ltd. said in the trial that he did not authorize any third party, but the situation mentioned by the relevant person in charge of Chongqing Guo Fuqiao obviously conflicts with it. What kind of situation exists between the two parties is also unknown.

　　observe

　　"Fuqiao" once defended rights throughout the country.

　　There are different judgments on whether to "join" through a third party.

　　Chengdu Business Daily-Red Star journalists searched on China Judgment Document Network and China Court Trial Open Network, and found that trademark infringement cases brought to court by Fuqiao (Chongqing) Holding Co., Ltd. existed in many courts all over the country, among which some cases were withdrawn due to out-of-court settlement.

　　Announcement:

　　Defend the rights of counterfeit "Fuqiao" brands.

　　On the official website of Chongqing Fuqiao Health Service Co., Ltd., at least three related Declarations or Announcements claim that the trademark of Fuqiao has been infringed and will be protected. Among them, in June 2017, the company claimed that someone engaged in franchise chain business and other marketing activities in the name of Chongqing Fuqiao Health Service Co., Ltd. or Fuqiao (Chongqing) Holding Co., Ltd. without authorization, the company solemnly declared that the contract, agreement and other improper marketing activities of Fuqiao franchise chain signed by the legal representative of the company had nothing to do with Chongqing Fuqiao and Fuqiao (Chongqing) Holding Co., Ltd.

　　In April last year, the company announced again that it was about to launch a nationwide campaign to clean up counterfeit "Fuqiao" brands, and stopped the management function and authority of the original management company Chongqing Wuhuan Fuqiao Health Service Co., Ltd. for all Chongqing Fuqiao franchise stores. In November last year, the company stated in its "Important Statement" that it was illegal to authorize a number of shops in the market that were fake Chongqing Fuqiao. After investigation by the company, it was found that all the fake authorized Fuqiao stores were authorized by the former executives of Chongqing Wuhuan Fuqiao Health Care Co., Ltd. together with the legal representative of Chongqing Jiagui Fuqiao Foot Bath Co., Ltd. to deceive franchisees, which were illegal.

　　Case:

　　A court ruled that "franchise stores" were not infringing.

　　According to public media reports, Fuqiao Foot Bath was originally built by four brothers of Guo family from scratch, and then divided into Chongqing Fuqiao Health Service Co., Ltd., "Jiafuqiao", "Guo Fuqiao" and "Jiaguifuqiao". According to the judgment published by China Judgment Document Network, some foot bath shops use the trademark of "Fuqiao" when they join "Jiafufuqiao" or "Jiaguifuqiao", but some courts have ruled that "franchisees" have infringed on the economic losses and rights protection expenses of Fuqiao (Chongqing) Holdings Co., Ltd., and some courts have ruled that "franchisees" do not infringe and are not liable for compensation.

　　In December last year, the Intermediate People’s Court of Zhangjiakou City, Hebei Province ruled that a local Xuanhua Fuqiao Foot Health Care Center, which joined Jiafufuqiao, immediately stopped the infringement and compensated Fuqiao (Chongqing) Holding Co., Ltd. for economic losses, notary fees, attorney fees and other 15,000 yuan. In January this year, the Tianjin Higher People’s Court held that the trademark "Fuqiao" used by the local Jindao Foot Bath Company was the Franchise franchise chain Contract (Dispatch Management) signed with "Jiagui Fuqiao" and the Power of Attorney issued by Jiagui Fuqiao Company to franchisees, etc. Jindao Foot Bath Company had fulfilled its duty of reasonable care and paid a reasonable consideration for the trademark involved, so it was not subjectively wrong and did not constitute a trademark.

　　(Chengdu Business Daily-Red Star journalist Yao Yongzhong According to the video screenshot of Neijiang TV China trial open network)