On the morning of October 28th, the Discipline Inspection and Supervision Team of the State Supervision Commission of the Central Commission for Discipline Inspection in the Central Propaganda Department and the Shandong Provincial Supervision Commission announced that Zhao Changqing, the former party secretary and former vice chairman of the China Calligraphers Association, was suspected of serious violation of discipline and law, and was currently under disciplinary review by the Discipline Inspection and Supervision Team of the State Supervision Commission of the Central Commission for Discipline Inspection in the Central Propaganda Department and supervision investigation by the Shandong Provincial Supervision Commission.

According to the public resume, Zhao Changqing is 66 years old. He joined the work in December 1970 and joined the Communist Party of China (CPC) in November 1971. He has served as deputy secretary of the Heilongjiang Provincial Committee, deputy director of the Propaganda Department of the Provincial Party Committee, deputy director of the Propaganda Department of the Provincial Party Committee and secretary of the Party Group of the Provincial Federation of Literary and Art Circles. In November 2002, he served as the director of the domestic liaison department of China Federation of Literary and Art Circles; In December 2005, he served as Party Secretary, Resident Vice Chairman and Secretary General of China Calligraphers Association; In April 2014, he served as the vice chairman of China Calligraphers Association; In December 2015, he served as a consultant of China Calligraphers Association; In 2018, Zhao Changqing retired at the age of 65. On October 15th, Zhao Changqing attended the opening ceremony of the National Exhibition of Painting, Calligraphy and Photography of Transportation Workers, which was also Zhao Changqing’s public appearance before his fall.

Zhao Changqing (data map)

Zhao Changqing’s works

As the vice chairman of China Calligraphers Association and a well-known person in the calligraphy field, Zhao Changqing’s investigation has also aroused people’s concern about anti-corruption in the cultural circle.

Zhao Changqing once published an oral article "Calligrapher Zhao Changqing: Write Well and Be a Good Person", which said: I was born in the countryside, grew up in the county, worked and lived in a big city, and I have always been attached to calligraphy. In the northeast words, I have been "walking with words" in my life. Now, I have become a calligrapher, and I am content! A person, you can’t get everything. If you take the right path and realize your own life value, it is your greatest happiness. It is my childhood dream to be fascinated by calligraphy and send love poems, which is the greatest pleasure in my life. Although calligraphy is a "road of no return", I must stick to it.

However, as early as 2015, Zhao Changqing was reported by his real name. The article lists ten channels for Zhao Changqing to collect money through the platform of China Calligraphers Association. Such as "selling words openly to collect money" and "taking advantage of the opportunity of calligraphers to join the calligraphers’ association, accepting them ‘ Buy a road ’ Collect money "and so on.

In fact, there are not a few "official calligraphers" who have been investigated and dealt with in anti-corruption work in recent years. Judging from the existing cases, some fallen officials once had an "elegance addiction" in calligraphy, but in the quagmire of corruption, the original normal hobby has become an "elegance bribe".

Jin Suidong (data map)

Jin Suidong’s works

On February 3, 2019, Jin Suidong, former deputy secretary and vice chairman of the Henan Provincial Political Consultative Conference, was expelled from the Party. One of the contents in the circular issued by the State Supervision Commission of the Central Commission for Discipline Inspection is "selling my calligraphy works at a high price". It is worth noting that "selling my calligraphy works at a high price" is placed under the problem of abuse of power. After the erosion of power and money transactions, the original normal calligraphy price may become "sky-high", but it has deviated from the essence of art. In July, 2019, Zhang Yongle, the former director of Shangqiu Municipal Government Office in Zhengzhou, was investigated. He was a well-known local calligrapher.

Wei Chuanzhong (data map)

Wei Chuanzhong’s works

Wei Chuanzhong, a member of the former Party Group and Deputy Director of the General Administration of Quality Supervision, Inspection and Quarantine, who was "double-opened" on September 7, 2019, is very fond of calligraphy and was once a member of the China Calligraphers Association. Before his downfall, he was quite active in the calligraphy field both at home and abroad, and he also published Wei Chuanzhong’s Calligraphy Collection, Wei Chuanzhong’s Calligraphy and Chinese Studies in Mo Yun — — Wei Chuanzhong’s Selected Works of Famous Sentences in Calligraphy and Chinese Studies and many other works. On November 24, 2018, China Excellent Family Style Family Training — — Wei Chuanzhong et al. Painting and Calligraphy Exhibition was held in Zhejiang Province. In his speech at the opening ceremony, Wei Chuanzhong said: "If everyone can take the traditional culture of clean government as the goal, our society will be a harmonious society, a positive society, an honest society and a legal society."

There is no forbidden zone, no time limit and no dead angle in anti-corruption, and the art of calligraphy cannot be defiled. If the atmosphere of corruption erodes the cultural circles, it will inevitably have a bad influence on artistic creation. Zhao Changqing’s case embodies the clear attitude of the Party and the state that greed must be countered and corruption must be eliminated. This is a wake-up call for corrupt officials who are still lucky. In the face of party discipline and state law, no one can be an exception, and the party and the country will surely win this anti-corruption struggle.

　　Perhaps it was because of his death at the age of 107 that many people were able to remember the name Bei Shizhang for the first time, and they began to deplore the fact that another master had quietly left us.

　　Early this morning, people wearing white flowers lined up in a long queue, waiting to see him for the last time to express their wishes: "Bei Lao, you go well!"

　　As the last academician of the Academia Sinica during the Republic of China and the oldest academician of the Chinese Academy of Sciences in our country’s mainland, Bei Shizhang was called the "Old Man of the Century", but the rich connotation of his life could not be simply summarized by these four words.

　　He was a pioneer of experimental biology in China, founding the Chinese discipline of biophysics, pioneering Chinese radiobiology and cosmology, and pioneering the "theory of cell reconstruction."

　　Even before his death, he was still discussing academic issues with others. Therefore, he had five doctorate certificates awarded by the University of Tübingen in Germany, and became a "diamond-level" doctor of the school. There was a "Bei Shizhang Xing" named after him in space, a "Bei Shizhang Award" in the Chinese biophysics community, and a "Bei Shizhang Class" at the University of Science and Technology of China…

　　

　　"He is a strategic scientist."

　　"Mr. Bei emphasizes the intersection of multiple disciplines in the development of the discipline; in the specific research work, he emphasizes advanced or in-depth and detailed advanced consciousness; in the design of the project, he emphasizes good ideas." Zheng Zhuying, a student of Bei Shizhang and the former director of the Visual Information Processing Research Office of the Chinese Academy of Sciences, summed up Bei Shizhang’s academic thinking. In today’s eyes, this is a spirit of courage to innovate.

　　The development of life sciences needs to be combined with physics, chemistry, engineering technology, etc., and promote each other in cross-integration. Lin Kechun, a professor at the Department of Biophysics of Peking University Medical School, said: "Today, this view has been accepted by the majority of scientists, but in the 1950s, it was a very hotly debated issue internationally. The opponents were both physicists and biologists, and only a few visionary scientists realized that not only can but must combine the two. And Bei Lao is such a visionary scientist."

　　林克椿说，其实他自己原来就是研究物理的。“1956年，我们访问贝老时，他竭力鼓励我们向生物物理方向发展。在他的鼓舞下，我逐渐走入了生物物理学这片新天地。”1981年林克椿发现螺旋状脂质体，并被英国《自然》杂志以封面文章登出，引起国际的高度重视。

　　实际上，早在上世纪40年代，贝时璋就意识到学科交叉融合的必要性。新中国成立后，他不断吸收数理化等不同学科的研究人员在其领导下工作。中科院生物物理所的汪云九回忆说，他在大学时原本是数学专业的，毕业后被分配到中科院生物物理所。他坦言，接到通知后如坠五里雾中，完全不知“生物物理学”为何物。“翻遍图书馆资料，查到一个词条：‘研究生命过程中的物理性质……用物理学研究生物……’仍不知所云。后来才知道是贝老有意把学习非生命科学的学子调来研究生命科学。”

　　1958年，在贝时璋的主持下，中科院生物物理研究所成立，成为当时世界上少数几个该学科的专业研究机构之一，这也标志着生物物理学作为一门独立的学科在中国正式设立。同年，贝时璋在中国科大创立生物物理系并任系主任。50余年间，贝时璋的学生中，已经有6人当选中科院院士。当年的超前意识，化为今天的硕果累累。用贝时璋的儿子贝德的话来说：“他是一位战略型科学家。”

　　跨越70年的研究

　　说起贝时璋，一定不能绕过他创立的“细胞重建”学说。尽管至今学界对这一理论还有争论，但它的研究过程，却折射出一代大师勇于向传统挑战、坚韧不拔的科研精神。

　　1982年，在《中国科学》杂志的第9—12期，先后登载了关于“细胞重建”研究的5篇论文。论文的作者，竟是当时已经80岁高龄的贝时璋。从最开始的发现算起到此时，已悄然过去半个世纪。

　　Back in 1932, Bei Shizhang, then the head of the Department of Biology at Zhejiang University, discovered a new phenomenon through observation and research on a crustacean named "Nanjing Fengnian", and thus proposed the idea of "cell reconstruction": In addition to cell division, there is another way for cell reproduction and proliferation – cell reconstruction; cell reconstruction is the process of cell self-organization and self-assembly, which is an objective phenomenon that exists in the life world and coexists with cell division.

　　No one had ever said that cells could be rebuilt without division, because "the only way for cells to divide into cells" had been held up as the gold standard in biology since 1871. When Bei Shizhang published his paper on the discovery, he was neither criticized nor responded to – the conventional wisdom seemed to have become easy.

　　Bei Shizhang was eager to further his research, but soon the Anti-Japanese War broke out, and Zhejiang University moved inward. The current situation was turbulent, and scientific research work was difficult to continue. According to his self-report in an article, after the Anti-Japanese War, "I returned to Hangzhou, and I had to teach classes and settle down. I was still busy. After liberation, I was even busier… Although I worked in a research unit, I still couldn’t find time to engage in research on the topic for the time being, and I had to temporarily give up the research on cell reconstruction that I was interested in and always worried about. Later, it was the’Cultural Revolution ‘, and I couldn’t settle down to engage in research."

　　"In the blink of an eye, more than 20 years have passed. But I have never forgotten the question I wanted to finally clarify. Although it was not possible to do it at the time, I firmly believe that one day I will do it."

　　He finally waited for that day. In 1970, under the impetus of various conditions, Bei Shizhang picked up the research on "cell reconstruction" in the Institute of Biophysics. He organized and personally participated in a large number of scientific experiments, which further proved the widespread existence of cell reconstruction in nature and revealed the existence of chromatin, DNA histone and other living substances in the warm yellow granules, which are one of the bases of cell reconstruction.

　　His discovery provided an important explanation for the origin of cells and the evolution of life, which attracted the attention of colleagues at home and abroad. In 1988 and 2003, the first and second collections of "Cell Reconstruction" were published one after another, and the theory of "cell reconstruction" was further developed.

　　Yu Xianzhang, a student of Bei Shizhang, said that Bei Lao had explained to him the significance of the theory of "cell reconstruction" to explain the origin of life. "He said that if living things must come from living things, how did the earliest life phenomena emerge? According to the theory of’cell reconstruction ‘, the important feature of life phenomena is the process of self-organization and self-assembly. In the right environment, self-organization and self-assembly processes, that is, the generation of life, are possible."

　　"He never retired."

　　"He has never retired, and he has never left his scientific research work in his life." When the reporter mentioned the word retirement during the interview, Wang Guyan, Bei Shizhang’s secretary, corrected.

　　After working in the Institute of Biophysics, Bei Shizhang walked to work every day, from his home to the laboratory, more than 2,000 steps. As soon as he walked, he reached the age of 92. After that, he switched to working from home.

　　"Indifferent, tranquil and far-reaching". Wu Zhengyi, an academician of the Chinese Academy of Sciences, once wrote these eight words to Bei Shizhang on his 100th birthday, and in the eyes of everyone, these eight words were used to describe Bei Shizhang, which was just right.

　　When Bei Shizhang returned from Germany at the age of 26, he was invited to Zhejiang University to establish a biology department. He started from scratch and gradually established a prestigious biology department under difficult living and working conditions. After the outbreak of the Anti-Japanese War in 1937, the situation was very difficult, and Zhejiang University was forced to relocate four times.

　　Regarding this experience, Academician Yang Fuyu, a student of Bei Shizhang, recalled: "At that time, his family also had many difficulties. There were old and young, but Bei Lao was public first and then private. As a result, he moved four times, and the department lost little, while his personal things were lost a lot. During the 8 years of the Anti-Japanese War, under extremely difficult wartime conditions, the teaching and research of the Department of Biology not only did not stop, but also achieved many excellent results, which were on par with the mathematics, physics and chemistry departments that did the same excellent work at that time, so that the famous British scientist Joseph Needham called Zhejiang University the’Cambridge of the East ‘."

　　At the beginning of the founding of New China in 1949, there was nothing to be done, especially in the field of science and technology. At the invitation of Zhu Kezhen, Bei Shizhang went to Shanghai to build the Institute of Experimental Biology of the Chinese Academy of Sciences and served as the director. Soon, he was transferred to Beijing and was responsible for a series of administrative tasks. He was very busy and basically had no time to conduct normal research in the laboratory.

　　“当时贝老刚在实验生物研究所安下心来，展开研究工作不久。面对国家要求，他顾全大局，勉力从公，无私奉献，为中科院生物学科的调整和发展及当时国家科技发展规划的制定都作出了重要贡献。”杨福愉说。

　　贝德则告诉记者：“爸爸曾反复说过：‘从我个人角度看，我还是喜欢做研究工作，而不大喜欢做学术组织工作。’而事实上，他也是这么做的。改革开放以后，上级又希望他出来担任领导工作，但被他坚决婉谢了，他终于回到了实验室，去做他一心想做的科研。”

　　贝时璋的家里简单破旧的令人难以想象，因为自从1955年他搬进这所房子之后，就再没有装修过。而在他女儿贝诚的印象中，“爸爸只专心工作，每天都下班很晚，妈妈为了支持他的事业，当年从上海迁来北京后就放弃了自己的教师工作，而我们是兄弟姐妹4个，家里开销很大，所以日子一直过的很紧张” 。

　　贝时璋活到百岁高龄，却一直没有得过什么大病，最后也是在睡梦中安详离世。很多人都好奇他的长寿之道，对此，中科院生物物理所党委书记杨星科说，贝老心态一直平和，不争任何利益。这或许是他长寿的秘诀之一。然而，更重要的可能是他从未停止思考，使他的生命活力远远超出了常人。在后来几年，尽管贝时璋不再去实验室，但一直保持了对科学前沿的关注。每周三都会请一些研究人员到家里来一起探讨学术问题。更令人惊叹的是，在为庆祝他97岁寿辰举行的学术研讨会上，他作了关于“纳米科学”的谈话。整个30分钟的讲话，没有讲稿，内容全凭自己对大量资料的分析综合得出。

　　贝时璋曾说：“一个真正的科学家，首先要热爱科学，不是为名为利，而是求知求真，为国家做贡献。”而他确以百年人生路，实实在在实践了自己的人生目标，告诉世人，真正的大师，应当是什么样子。

Special feature of 1905 film network The summer vacation is coming to an end, and the animated films, western films and martial arts films carefully arranged by the film channel have come to an end one after another. Are you worried that there will be a "film shortage" in front of the TV?

Today, we recommend a domestic masterpiece, Douban with a score of 6.6. It won the "Creative Movie Script" in the 15th Cheyenne Cup Excellent Movie Script Collection for its exquisite script structure and meticulous storyline, and was later shortlisted for the special screening unit of the French Cabral Film Festival, which is famous for its "romantic movies", and it was also the only China movie shortlisted in the film festival that year.

In the conventional cognition, suspense films attract the audience’s attention with the reasoning plot of their criminal themes, while literary films offer an audio-visual feast for the audience with beautiful pictures and soundtracks. And this work, which combines suspense with literature and art, has produced an unforgettable chemical reaction. At 17:55 today, the movie channel will premiere this domestic masterpiece for you.

　Next Door to the Velinsky’s

The story takes place in Huaichuan, a quiet small county along the river in central China. The painter Zhang Xin (ornaments) came here to paint a murder suspect.

"You drew a dead man," the policeman told him. Since then, a secret that has been silent for many years is about to reappear in front of the world.

The film is divided into two perspectives. One is Zhang Xin’s process of constantly visiting and reasoning the truth according to the diary on the spot.

It turns out that the "dead man" mentioned by police officers is Yan Hua (ornaments), the warehouse manager of the dance team, and one of the victims of a serial murder case many years ago.

According to the clues left by the serial murder case in those years, he drew the appearance of the serial murderer, who turned out to be the deceased in this case. The case is deadlocked … …

Through interviews and investigations, Zhang Xin found a person who was related to Yan Hua in those days, Lin Yin (ornaments) — — Yan Hua is the chief of the dance team. Strangely, she also went to into thin air on the same day that Yan Hua was killed.

In the diary at the scene, Zhang Xin found a more bizarre sentence: "I went to Guangzhou after my death." Is Yan Hua dead or not? Or is someone continuing to write Yan Hua’s diary? Can this person be Lin Yin?

At the same time, another perspective of the film is from the perspective of Yan Hua and Lin Yin, which fills in the details for the truth.

Yan Hua loves dancing and often practices quietly behind the stage, but she has never had a chance to go on stage.

Lin Yin became Yan Hua’s teacher and friend’s salvation. This girl, who always has unknown sadness, encouraged Yan Hua to join the dance team after she left.

After Lin Yin’s last performance ended, both of them left in their own ways.

So, what is the truth?

　salute　

Starting from a murder case, this film uses a classic suspense mode similar to memories of murder to let the audience explore reasoning with the portrait artist Zhang Xin, which creates a sense of substitution and tension while setting off the suspense atmosphere.

Like memories of murder, this film is based on real people and cases — — Based on Zhang Xin, a police model. Directors and screenwriters Zhang Liangxue and Wu Tongli have done a lot of background research on Zhang Xin’s deeds.

The special feature of the whole film structure lies in the clever use of narrative techniques and the way of time line shuttle to objectively and vividly show the changes of the times, making the film more delicate and layered. At the same time, it also creates a real and three-dimensional role, presenting everyone’s fate and choice as real and moving.

The story of Yan Hua and Lin Yin conveys the tenacious and beautiful female strength, and also reveals the helplessness of fate. Dance, a seemingly close dream that can never be reached, is Lin Yin’s way of feeling the world, and it is also a part of turning the wheel of fate, so that accidents and helplessness come to them.

Things are changeable, and the once glamorous dance performance industry is gradually declining. Some dance teams leave, some change careers, and each starts a completely different life. This land bears witness to everything.

　The Multi-layer Meaning of "Distant Mountains and Pale Shadows"　

The title of "Distant Mountains and Pale Shadows", which is reminiscent of the works, is not only a hint of suspense, but also a light and shadow and beautiful scenery throughout the film. The film combines the realism of suspense films with the imagery of literary films, interspersed with the changes of color, light and shadow, and composition in the reasoning story, which makes the picture unique in beauty and charm, and also implicitly conveys the emotions of the characters.

Beautiful and graceful dancing in the sunset, accompanied by infectious music, brings the audience closer to the role.

The hazy rain scene and the vastness and desolation of the distant mountains and shadows are thought-provoking.

In the film, the two actresses have similar temperament to the title of "Distant Mountains and Shadows". They connect with each other with natural and beautiful dances, showing a unique charm of "you have me", which also complements the suspense theme and vague scenery of the whole film.

Perhaps, as Lin Yin once said: Life is like a night river. You rush through it, and no matter how hard you try, you can’t stay in your favorite place.

And all we can do is feel the world, even if there are regrets and confusions, but this is the way to prove that we existed.

In such a suspense film full of literary color, follow the mystery left by the murder case and go back to the town in the 1980s and 1990s to witness the story of an era.

Dear members:

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Enterprises and people are happy because they are on the way to charge.

Fast fashion is characterized by "quickness, accuracy and firmness", which is a business model that can bring the clothes exhibited in fashion week to the market in a short time, thus rapidly driving the global fashion trend. Multi-SKU, shallow inventory and keeping up with the trend are its characteristics.

Fast fashion can be favored by consumers, on the one hand, because fast fashion operation mode can provide rich and diversified products and increase consumers’ fashion choices; On the other hand, fast fashion brands are cheaper, cost-effective and have low brand premium.　

The rapid development of fast fashion in China is also due to the good opportunity. In September 2002, Uniqlo opened two stores in Shanghai and officially entered the China market. In 2006, ZARA opened its first fast fashion shop in Nanjing West Road, Shanghai. Represented by Uniqlo and ZARA, with the rapid expansion of commercial real estate in China and the rapid growth of retail space, fast-copied fast-fashion brand stores have quickly become the darling of commercial real estate projects in China. Fast fashion brands get together to open offline stores and lay out online flagship stores.　

Thinking and making progress will give birth to knowledge, while slowness and slackness will give birth to worry.

However, since the second half of 2018, there have been negative news from fast fashion brands, such as closing stores, withdrawing from China market and slowing performance. It is reported that on the eve of 2018 Tmall Double Eleven, the homepage of the British fast fashion brand Topshop Tmall flagship store announced that due to the adjustment of international business operation strategy, the Tmall flagship store will be closed in the near future. In December 2018, another British fast fashion brand, new look, also announced its withdrawal from the China market.

The 2018 financial report released by Inditex Group, a well-known fashion retail giant in Spain, pointed out that the group’s sales from February 1 to October 31, 2018 were 8.437 billion euros, an increase of 2.64% over the same period in 2017, which was the worst year since 2008.　

Also in 2018, international fast fashion brands such as ZARA, H&M, and GAP also suffered from the waterloo–GAP experienced a large-scale store closure, and the opening speed of ZARA and H&M also slowed down significantly. Only Uniqlo, relying on the core competitive advantage of its all-direct offline stores, is still sinking at the rate of 80-100 stores per year, which can be described as outstanding.　

In life and all walks of life, all kinds of signs continue to show that thinking produces knowledge, slowness produces worry, arrogance produces resentment, and depression produces disease.　

Positive is always an absolute signal of success, and truly positive enterprises and people will not "wash the mud when the radish is fast"　

Behind the frequent closing and slowing down of fast fashion brands, it reflects the cruelty of financial report data and the continuous decline of performance growth rate.　

On the one hand, the reason for the decline is "fast". The fast fashion brand represented by ZARA has strong supply chain management ability, and the time from design to production is extremely short, which effectively meets the consumption needs of modern fast-paced life. However, it is good to master the balance between fast and good. As the saying goes, "radish is fast and does not wash mud", and the quality problems of fast fashion brands are numerous, which has hit consumers’ enthusiasm for buying.　

On the other hand, it is on the "foreign". The brands mentioned in the article that cut stores and quit China are all "foreign" brands. During the more than ten years since fast fashion brands entered the China market, China local fast fashion brands such as MJstyle, Hot Air and La Chapelle have also risen rapidly. They have a better understanding of Chinese’s figure and have developed many products with more Chinese characteristics, which have gradually impacted foreign brands. With the deep influence of the Internet, a number of Internet brands have been gradually promoted and loved by consumers, such as Handu Yishe, Clothes Tiancheng, Qiushui Yiren, Shesi, etc. Internet brands have also intensified the competition of fast fashion.　

In the past two years, in addition to the often mentioned slowdown in economic growth in the global environment, fast fashion itself still has problems such as inventory backlog, intensified competition, brand homogenization, decreased sense of design, serious plagiarism, aesthetic fatigue, severe quality problems, and repeated discounts.　

There are those who go with the flow and those who go against the current. A proactive brand will not let itself go downstream, and Uniqlo is one of the proactive brands. If we count the changes made by Uniqlo over the years, we will find that the so-called basic models have actually devoted a lot of efforts to Uniqlo. Under the concept of "LifeWear suits life", a thermal underwear and Uniqlo can be made for ten years, and new attempts are made on the original basis every year; A polar fleece, from research and development to listing, Uniqlo is meticulous and stylish. While turning the basic model into a classic model, Uniqlo is becoming more confident and willing to make new attempts, not only co-signing with Marvel Comics, Nintendo, Alexander Wang, etc., but also accelerating the omni-channel linkage, so that consumers can get the products and services they want anytime and anywhere. This also explains why people think that Uniqlo, which has spanned more than half a century, is younger and more energetic in recent years-the simpler it is, the more it can stand the test of time, and because it is classic, it will never be out of date. This is the quality and high cost performance of Uniqlo.　

Environmental protection is a belief and the active choice of all successful people in all walks of life.

Among the reasons why fast fashion is slowing down, there is also a temporary slowdown caused by fast fashion brands starting to work hard for sustainable development. In order to slow down with more environmentally-friendly materials and more environmentally-friendly technology, this is the active choice of all the sustainable winners in the field of fast fashion.　

Fast fashion is based on rich money and fast operation, but the production process from raw materials to printing and dyeing is all from nature. There are a lot of air pollution, wastewater pollution, soil pollution and plastic waste pollution caused by e-commerce logistics during the processing. With the increasingly serious ecological and environmental problems and the rising public awareness of environmental protection, fast fashion brands and the whole industry have begun to explore sustainable development actively or passively.

For example, the packaging of fast fashion products produces a lot of plastic waste, and plastic waste pollution is a huge global environmental challenge, and no brand can deal with it alone. In order to cope with the environmental enemy of plastics, at the end of October 2018, 290 organizations including major global packaging manufacturers, brands, retailers, recyclers, governments and NGOs signed the "Global Commitment of New Plastics Economy", which aims to curb plastic pollution from the source. The signatory enterprises indicated that they would take active measures to stop using unnecessary plastic packaging. Fast fashion companies such as H&M and ZARA’s parent company Inditex Group are all involved.

Since H&M launched the Conscious Exclusive series made of renewable materials in 2013, brands such as ZARA, GAP and Uniqlo and their parent companies have all started concrete measures for sustainability. On the one hand, it is to clear the name of fast fashion and regain consumers’ goodwill towards the brand, on the other hand, it is also considered for its long-term development and adaptation to the times.　

According to reports, GAP Group, the parent company of American brand GAP, previously promised that in 2021, the group will only buy cotton from organic farms or its recognized sustainable producers; Haines Morris Group, the parent company of H&M, said that all raw materials for product manufacturing will come from recycling by 2030, and the current proportion has reached 30%; Japan Fast Retailing Group is committed to using less water and chemicals in the manufacturing process.

The rise of domestic brand mission is the need of China and the hope of China.

Not only the international fast fashion giants, but also many domestic brands are quietly promoting sustainable fashion.

For example, Ordos, a well-known brand in cashmere industry, is also practicing the concept of sustainable fashion. In order to solve the contradiction between the high demand for cashmere and the scarcity of raw materials, Ordos protects pastures and sheep breeds on the one hand, and minimizes the idle and waste of resources on the other, including cashmere conservation and recycling. Ordos established the National Cashmere Maintenance Center, aiming at prolonging the service life of the products. In addition, the "coat for coat" project has been implemented, which can transform parents’ cashmere coats into children’s clothes, and several new clothes can be regenerated by simple working procedures.　

Of course, some people say that the fast fashion industry is hostile to environmental protection and nature. The biggest challenge for the fast fashion industry to explore the sustainable direction is to coordinate the prices of sustainable products and still meet the low prices of fast fashion. With the development of technology and the scale of sustainable and fast fashion products, the cost will drop, and the cost of environmentally-friendly and sustainable materials will gradually drop to the same as that of ordinary series.　

Nowadays, people’s aesthetic trend is also comfortable and sustainable. From the phenomenon that Uniqlo, which advocates the concept of "adapting to life", can go against the trend and still maintain rapid growth in the downturn of global fast fashion, it is not difficult to find that the sustainable market will not only drag down fast fashion, but also point out the development direction for the depressed fast fashion. Whoever gets on the express train of "sustainable fashion" first will have a greater chance of taking the lead in the next round of competition.　

Fashion should be sustainable. Enterprises and industries are getting bigger and bigger, and they should assume social responsibilities.　

At the business level, fast fashion must think and take multiple countermeasures.　

In addition to developing in the direction of environmental protection and sustainability, fast brands should take more diversified measures.

Common countermeasures are: increasing online business and opening flagship stores in mainstream e-commerce; Adopt a multi-brand strategy to cover people of different styles and ages as much as possible. For example, Inditex Group has Pull &Bear, Bershka, Stradivarius and other brands besides ZARA, and La Chapelle owns sub-brands such as Puella and LaBabite. Offline stores provide clothing one-stop shopping service, which is expanded in the form of a collection store; Strengthen the connection between fashion and science and technology, and apply science and technology to the logistics, product selection and trend prediction of fast fashion; There are still many brands that continue to sink their channels, expand into third-and fourth-tier cities, and carve up the "demographic dividend" that has not been completely carved up.　

In recent years, fast fashion brands are also making efforts to choose spokespersons, hoping to exchange traffic for sales. For example, ZARA, which has never invited a spokesperson before, launched Leo and Zhou Dongyu as brand ambassadors in Greater China in September last year, hoping to convert traffic into sales through the star-bringing and fan effect. Other celebrity spokesperson cases include Handu Yishe asking Gulnazar to endorse, VERO MODA asking Jiang Shuying to endorse, and Uniqlo asking Jing Bo Ran and NiNi to endorse.　

Of course, the detonation of the star effect also needs to be based on the excellent quality of products and good service experience. Take Uniqlo, a fast fashion giant, for example. Every year, it launches basic models that have stood the test of time and designer models that cooperate with international designers, so that consumers can freely choose between the basic models that are necessary for "adapting to life" and the designer models that pursue fashion. Fast fashion is always catching up with the trend of fashion, and Uniqlo does the opposite. After inhaling the popular elements, it is reflected in the timeless basic models, but it has achieved good leading effect.

Consumers use purchasing power to give feedback on the fast fashion response measures. In 2018, just after the zero point of Tmall Double Eleven, Uniqlo Tmall flagship store broke through 100 million in 35 seconds, becoming the champion of double eleven clothing sales. A total of 237 brands in Tmall Double Eleven had a turnover of over 100 million, of which clothing accounted for 27%. Fast fashion has found new opportunities in e-commerce and tasted the real "sweetness". However, entering e-commerce is not the only way to respect the times. Some insiders pointed out that although e-commerce platform can help it solve the inventory problem to a certain extent, the new logistics cost brought by the new e-commerce business will also test the integration ability of the supply chain.　

Li Ning’s resurgence provides an example for domestic sports brands.　

On this side, many fast fashion brands have a positive attitude towards reform, trying many things that have not been done or paid attention to before, in an attempt to find new growth points in diversified measures; On the other hand, because the traditional sporting goods market is weak in growth and old in style, it can’t attract the attention of a new generation of young people, and some domestic sports brands have begun to take the step of transforming the fashion field.

When it comes to the transformation of domestic sports brands into the fashion field, we have to mention the brand Li Ning.

In February 2018, Li Ning appeared at New York Fashion Week, and the word "China Li Ning" became a hot topic. Representing China’s red and yellow color scheme, sweaters and retro jackets with "China Li Ning" printed on the chest, windproof jackets with silver color scheme in the future, and clothes with Li Ning’s gymnastics photos, there are both traditional culture and modern trends. Li Ning brand integrates Chinese style and retro elements into new products. This exhibition is also the first appearance of domestic sports brands at New York Fashion Week. With this exposure, Li Ning brand has a truly explosive product "Enlightenment" series.　

Then, Li Ning also boarded New York Fashion Week in autumn and winter of 2018 and Paris Men’s Wear Week in spring and summer of 2019, which was recognized by the fashion industry and many hipster stars. Li Ning, who made three appearances in International Fashion Week, not only ignited Chinese’s national self-confidence, but also regained the love of young people with the design of fashion trends, and gradually gained her own international fans. The sales volume and price soared, which was directly reflected in the rising stock price and the turnaround in turnover.　

Li Ning’s recovery and rise did not happen overnight. After experiencing the explosive growth of the 2008 Olympic Games, Li Ning was indifferent to the post-90 s because of inaccurate positioning, and even fell into a large-scale store closing tide. After Li Ning, the founder, returned to China, he emphasized the design and development of the brand, paid attention to differentiation, and repositioned Li Ning, positioning the brand as a high-end international market brand when marching into the international market.　

This proves that we can find a balance between China traditional culture and contemporary trends, and integrate China style into modern design.　

Besides Li Ning, who is "anything is possible", Anta, who is "never stop", should also be more familiar to the public.

In 2018, Anta’s annual operating income reached RMB 24.1 billion, which is the best-selling brand among domestic sports brands. Anta has also entered the fashion field in recent years. The latest trend is to launch explosive old shoes in 2018, and jointly launched cooperation funds with NASA and Marvel Comics; In 2019, Anta announced the launch of the first overbearing life shoes, which caused quite a stir in the fashion circle. At present, there are only two color numbers in the official online shop of Anta.

International sports brands Adidas and Nike have been in fashion for many years. The fashion transformation of Li Ning and Anta not only adapts to the transformation of the times, but also affects the trend of the times. The boundary between fashion and sports is increasingly blurred, and the fashion trend of sports brands has become an established trend of the whole industry. Local sports brands such as Xtep, 361 Degrees, Hongxing Erke and Peak are also working hard in the direction of youthfulness and fashion.

But in the end, whether playing Chinese style, cross-border or emphasizing individuality and youthfulness, its essence is to maintain consumers’ recognition of the brand in the rapidly changing competitive market.

This may also show that sports brands have become a general trend, and domestic sports brands should make efforts in the field of fast fashion.

There is no blue ocean, but an infinite secret is found in the red sea.

The four things of food, clothing, housing and transportation are always unavoidable topics for everyone, and "clothing" is one of them. "Clothes" also derived the function of showing beauty and personality from the original function of keeping warm and avoiding the body. The consumption of clothes is not only out of the necessity of life, but also from the pursuit of a better life.　

Although the voice of singing bad fast fashion is one after another, in the long run, it is not rash to judge the future development of fast fashion industry, because industries closely related to life have a characteristic that it will not go to the peak or fall to the bottom instantly. A short adjustment period may also be the beginning of the next round of outbreaks. Moreover, many brands are still star shops in the business district.　

Today’s fast fashion industry seems to be a little tired on the surface, but it has entered a mature stage rather than declining. The consumption impulse of users has not changed, but the pursuit of beauty has become higher and more personalized. How to spend the mature period and open up new markets is exactly the challenge that different brands need to meet in the next time according to their own positioning. The commonness of all challenges in all walks of life is the same, that is, all leaders have to do two things, one is to set ambitious goals, and the other is to ignite passion.　

Uniqlo has given the answer to this in recent years.

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To succeed, to be safe, to be happy, to be happy and to be cool, we must return to the road of charge!