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Published on the website of Huangshi Municipal Market Supervision Administration

Typical case of "no catching" in Huangshi city

1. A restaurant in huangshigang district issued a false advertisement case.

On May 16th, 2022, law enforcement officers of Huangshi Municipal Market Supervision Administration inspected a restaurant in huangshigang district according to their work arrangements. On-the-spot inspection found that two billboards of "Jiang catfish" were posted on the wall of the lobby of the store, and the words "Jiang catfish" were found on the tablet computer used for ordering food, marked as 98 yuan per catty. It is now found out that on May 14th, 2022, the party concerned made two billboards of "Jiang Catfish" and one menu containing "Jiang Catfish" in an advertising material business department in huangshigang district, and the advertising expenses totaled 1,250 yuan.

In addition, it was found that the catfish used in this dish was purchased by Wang’s aquatic products department in the farmer’s market, which was an aquaculture catfish, and the purchase price of catfish was 5.6 yuan per catty. In order to attract consumption, the parties concerned pretended to be Yangtze catfish by breeding catfish, and were suspected of publishing false advertisements.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties to stop advertising and eliminate the influence within the corresponding scope, and imposed a fine of 5,000 yuan.

Second, a fast food restaurant in huangshigang district issued a false advertisement case.

On December 22, 2020, when law enforcement officers inspected a fast food restaurant in huangshigang district, they found that the menu offered to customers included braised catfish dishes.

After investigation, it was found that the "catfish" used in this store was purchased from Wang, a central bazaar, and it was actually an aquaculture catfish. After verification, the price per catty of catfish was 6.5 yuan. In order to attract consumption, the parties pretend to be catfish in the menu for publicity. In May this year, the client commissioned an advertising department to produce five menus involving braised catfish dishes, and the advertising expenses totaled 140 yuan.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to stop advertising and eliminate the influence within the corresponding scope, and imposed a fine on 560 yuan.

3. A catering service limited liability company in Huangshi issued a false advertising case.

According to the data monitored by the network supervision office of the provincial bureau on the Meituan platform, Huangshi Municipal Market Supervision Administration inspected a catering service limited liability company in Huangshi on January 20th, which opened a restaurant named "A Garden" on the Meituan platform, and marked "Qingjiang Grilled Fish" on the network.

It was found out that the "grass carp" used in this store was purchased by Liu, a central bazaar, and it was actually an aquaculture grass carp. After verification, the price per catty of grass carp was 6.8 yuan. In order to attract consumption, the parties publicized the grass carp on the platform of Meituan as Qingjiang fish. In December, 2020, the party concerned entrusted an advertising production department in Xisaishan District to produce the pictures displayed on Meituan platform, and the advertising expenses totaled 800 yuan.

According to the investigation, Huangshi Municipal Market Supervision Administration stopped publishing advertisements according to law and eliminated the influence within the corresponding scope, and was fined 3,200 yuan.

4. A hotel in Huangshi City issued a false advertisement case.

On December 22, 2020, law enforcement officers inspected a hotel in Huangshi City and found that the menu provided for customers and the billboard on the wall of the store had casseroles and catfish dishes.

It was found that the "catfish" used in the hotel was purchased from Li, a central bazaar, and it was actually an aquaculture catfish. Upon verification, the price per catty of catfish is 6 yuan. In order to attract consumption, the parties pretend to be catfish in the menu for publicity. In November this year, the client commissioned an advertising printing company in the development zone to produce 200 menus and 10 billboards involving casseroles and catfish dishes, with a total advertising cost of 378 yuan.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties to stop advertising and eliminate the influence within the corresponding scope, and imposed a fine of 1512 yuan.

5. A fish restaurant in huangshigang district issued a false advertisement case.

According to the contents of the special monitoring clues of online transactions in September by the Network Supervision Department of the Municipal Bureau, law enforcement officers conducted an on-site inspection of a fish restaurant in huangshigang district on October 25th. The store opened a restaurant named "a fish wrapped in paper" on the platform of Meituan, and marked "Yangtze catfish" dishes on the Internet. It was found out that the catfish used by the parties was purchased from a farmer’s market in Fumou, and it was actually an aquaculture catfish. After verification, the price per catty of catfish was 7.5 yuan. In order to attract consumption, the parties publicized the catfish as Yangtze catfish on the platform of Meituan. In October, 2021, the party concerned entrusted a certain advertising decoration and design center in huangshigang district to produce the exhibition pictures of Meituan platform, which cost a total of 510 yuan.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties to stop advertising and eliminate the influence within the corresponding scope, and imposed a fine of 2040 yuan.

6. Consumer fraud case in a restaurant in Xisaishan District.

On July 29th, 2021, law enforcement officers of Huangshi Municipal Market Supervision Administration inspected a restaurant in Xisaishan District during the special work of banning fishing in the Yangtze River, and found two dishes "Braised Qingjiang River Carp" and "Braised Qingjiang River Carp Stewed Soup" in the menu, and found a live squid in the aquatic product area. After calling up the sales records in the computer management system, they found that "Braised Qingjiang Carp" was sold. According to our investigation, the responsible person of a commercial firm in huangshigang district is responsible for the supply of the squid manufactured and sold by the parties concerned. The responsible person bought it from Wuhan Hanbei Wholesale Market, all of which are artificially cultured, and the purchase price is 35 yuan/kg, which has nothing to do with Qingjiang. The parties concerned did not ask the supplier for Qingjiang River Carp when purchasing the goods, and the supplier did not specify that Qingjiang River Carp was supplied.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to correct their illegal acts according to law, and imposed an administrative penalty of confiscation of illegal income of 1,267.2 yuan and a fine of 2,534.4 yuan.

Seven, a restaurant in Xialu District false advertising case.

On April 13th, 2021, when the law enforcement officers of Huangshi Municipal Market Supervision Bureau inspected a liquor business place in Xialu District, they found wild turtle dishes in the cashier’s menu. After verification, the raw materials for making wild turtle dishes were cultured products.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties to immediately correct the illegal acts and imposed a fine of 1,200 yuan.

Eight, a hotel in daye city issued a false advertising case.

On September 28th, 2020, when the law enforcement officers of daye city Market Supervision Bureau carried out a special inspection of "No Fishing on the Yangtze River" in a hotel in daye city, they found that the words "One Pot of Fresh River Fish" and "Wild Turtle" were marked in the publicity menu of the hotel. After investigation, they were actually artificially cultured crucian carp and turtle, which were inconsistent with their propaganda of "River Fish" and "Wild Turtle".

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to eliminate the influence within the corresponding scope and imposed a fine of 10,000 yuan.

Nine, a health restaurant in daye city issued a false advertising case.

Daye city Municipal Bureau of Market Supervision issued an administrative penalty of ordering to eliminate the influence and fine within the corresponding scope for the illegal act of publishing false advertisements in a health restaurant next to Weilan Harbor Community in Dongfeng Street, daye city.

On January 25th, 2021, the law enforcement officers of this bureau carried out a special inspection activity of "No Fishing on the Yangtze River" at the business premises of the client in the Blue Harbor Community of Dongfeng Street, daye city. During the inspection, it was found that the menu used by the client on the spot was printed with the dish "Casserole Silver Carp". After on-the-spot inquiry, the client did not use wild silver carp in cooking this dish, but ordinary cultured aquatic products purchased from the farmers’ market.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the party concerned to eliminate the influence within the corresponding scope and imposed a fine of 8,000 yuan.

X. False propaganda case of a private kitchen in huangshigang district.

After investigation, the raw materials of the dishes marked on the menu of a private kitchen in huangshigang district, such as "wild turtle", "fragrant wild white Diao", "steamed Jianggui" and "Gracilaria", are all fresh-water cultured aquatic products.

According to the investigation, Huangshi Municipal Market Supervision Administration confiscated 150 yuan, the illegal income of the party concerned, and imposed a fine on 850 yuan.

XI. The case of a restaurant in Yangxin County operating "wild fish" dishes with false advertisements on the third online trading platform.

On March 15, 2021, Yangxin County Market Supervision Bureau received a letter from the Provincial Market Supervision Bureau on the transfer of the monitoring clues of the Yangtze River no-catch network. On March 19, Yangxin County Market Supervision Bureau assigned law enforcement officers from Xiajie Market Supervision Office to the site for verification. It has been found that the parties listed the dishes of "wild fish mixed with peanuts" in the ordering column of the third online trading platform for external sales. After the investigation and inquiry of the parties concerned, it was found out that their "wild fish larvae" were not facts, but ordinary ones, and they were actually false advertisements for soliciting business.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to correct and stop publishing false advertisements, and imposed a fine of 10,000 yuan.

Twelve, Yangxin County, a supermarket operating unqualified aquatic products case.

On December 1, 2021, Yangxin County Market Supervision Bureau received the inspection report from XX Testing Technology Co., Ltd., which showed that the aquatic product loach sold in the supermarket was unqualified. Yangxin Market Supervision Bureau assigned law enforcement officers of Yanggang Market Supervision Office to verify. After investigation and verification, the supermarket admitted that the aquatic product loach it sold was unqualified after sampling inspection, and there was no objection.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to correct their illegal acts and imposed a fine of 4,000 yuan.

XIII. The case of a restaurant in Yangxin County operating a dish of "Roasted Wild Duck in Huxiang" with false advertisements.

On December 23, 2020, Yangxin County Market Supervision Bureau received a supervision letter from the Yangtze River Prohibition Office of the Provincial Market Supervision Bureau, prompting a restaurant in Yangxin County to operate illegally caught wild animals. Yangxin County Market Supervision Bureau quickly assigned law enforcement officers of Beimen Market Supervision Office to verify. It has been verified that the menu operated by the party’s restaurant is marked with the dish "Roasted Wild Duck in Huxiang" and sold to the outside world. After investigation and inquiry, the "wild duck" it sells is actually a sparrow-feather duck, which is just a false advertisement to attract customers.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to correct and stop publishing false advertisements, and imposed a fine of 5,000 yuan.

14. The case of Cai Moumou Hotel in Yangxin County operating "Jiang Catfish Stewed Tofu" dishes with false advertisements.

On February 1st, 2021, the Fuchi Market Supervision Office of Yangxin County Market Supervision Bureau conducted a special inspection on the Yangtze River, and found that products such as "stewed bean curd with catfish" and "stewed bean curd with catfish" were marked in the menu of the hotel management and sold to the outside world. It was found out that the parties engaged in "river catfish" and "river fishing" were actually ordinary fish, and they made false advertisements to attract business.

According to the investigation, Huangshi Municipal Market Supervision Administration ordered the parties concerned to correct and stop publishing false advertisements, and imposed a fine of 10,000 yuan.

Original title: "The maximum fine is 10,000 yuan! Huangshi announced a number of typical cases! 》

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　　Xinhua News Agency, Chongqing, July 31st 　Title: Chongqing: Strive to promote high-quality development and create high-quality life.

　　Xinhua News Agency reporters Li Yong, Han Zhen and Zhou Kai.

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has visited Chongqing twice for investigation, participated in the deliberation of the Chongqing delegation at the first session of the 13th National People’s Congress, pointed out the pulse of Chongqing’s development, and emphasized that "efforts should be made to play a supporting role in promoting the development of the western region in the new era and to promote joint construction ‘ Belt and Road ’ Play a leading role in promoting the green development of the Yangtze River Economic Belt, and point out that "accelerate the construction of inland open highlands and beautiful places, and strive to promote high-quality development and create high-quality life".

　　Keep in mind the entrustment and keep forging ahead. Chongqing takes big data and intelligence as the starting point to promote economic transformation and upgrading, accelerates the construction of inland open highlands with the support of channels, platforms and elements, creates a beautiful land with the concept of "ecological priority and green development", and strives to promote high-quality development and create a new chapter in high-quality life.

　　Chongqing urban landscape (photo taken on July 14, 2022, panoramic photo of drone). Xinhua News Agency reporter Huang Weishe

　　Transformation and upgrading, and strive to play a supporting role in the western development in the new era.

　　On January 4, 2016, General Secretary of the Supreme Leader came to Orchard Port for investigation and study, exhorting him to "build, manage and operate the port well, and serve the development of the Yangtze River Economic Belt with first-class facilities, first-class technology, first-class management and first-class service, for ‘ Belt and Road ’ The construction service is good, and it is good for deepening the development of the western region. "

　　In recent years, Orchard Port has made great efforts to build a green and intelligent port, improve multimodal transport and expand port functions. It has been upgraded from a traditional inland river port to a "transit station" connecting the upper reaches of the Yangtze River to the whole world. The data shows that in 2021, the total cargo throughput of Orchard Port was 20.871 million tons, a year-on-year increase of 40.6%; Many economic indicators, such as the volume of containers and the volume of goods shipped by ro-ro vehicles, have reached the best level in history.

The Yangtze River-Indo-China Peninsula International Intermodal Train (China Orchard Port-Vientiane, Laos-Yangon, Myanmar) on the new land-sea passage was launched from Chongqing Orchard Port (photo taken on April 7, 2022). Xinhua News Agency reporter Huang Weishe

　　A series of changes in Orchard Port is a microcosm of Chongqing’s efforts to play a supporting role in the western region. Since the 18th National Congress of the Communist Party of China, Chongqing has implemented an innovation-driven development strategy led by the intelligentization of big data, vigorously developed the digital economy and intelligent industries, and focused on implanting "smart factors" into traditional industries, moving from the old industrial base to the city of innovation, and striving to release the "spillover effect" to the western region.

　　In the frontier science and technology city of Yubei District, after the completion of the "Zhihuiyuan" project, the annual production capacity of more than 50 million smartphones will be formed; At the same time, an electric vehicle led by Changan Automobile, jointly launched by Huawei and Contemporary Amperex Technology Co., Limited, was unveiled at this year’s Chongqing Auto Show, and it is planned to be delivered on a large scale at the end of the year.

　　Electronic information and automobile manufacturing, as two traditional pillar industries in Chongqing, are upgrading: the electronic information industry is expanding from OEM to "core screen device and nuclear network" and "cloud computing"; Automobile manufacturing has "jumped" from automobile and motorcycle parts to new energy and intelligence. In 2021, high-tech and strategic emerging manufacturing industries accounted for nearly half of Chongqing’s industrial added value.

　　The transformation and development of Chongqing has also brought more opportunities to the western region. Logo parsing is the basic common supporting technology of industrial Internet. At the end of 2018, the top nodes in Chongqing were launched and empowered the industrial Internet in the western region. Recently, the node has served 9 western provinces, autonomous regions and municipalities such as Sichuan, Guizhou and Yunnan, and connected 2,708 enterprise nodes. Its logo analysis system has been deeply applied to 19 industries such as automobiles and medical devices.

　　On January 3, 2020, when the General Secretary of the Supreme Leader presided over the sixth meeting of the Central Financial and Economic Committee, he stressed that it is necessary to promote the construction of the twin-city economic circle in Chengdu-Chongqing area and form an important growth pole for high-quality development in the west. As a result, Chongqing and Chengdu, the "Gemini" cities in the southwest, have started a new journey of all-round cooperation and jointly created a high-level model of regional cooperation.

　　According to statistics, in 2021, Sichuan and Chongqing promoted the implementation of cooperation to build 67 major projects; In 2022, the two places launched another list of 160 major projects with a total investment of over 2 trillion yuan. Driven by major projects, the infrastructure in Chengdu-Chongqing area has become more and more dense, the modern industrial system has been accelerated, and the cooperation in scientific and technological innovation has been deepened, which has played a more and more supporting role in the western region.

　　Dare to try first, and strive to build a new situation of opening to the outside world

　　In mid-April 2019, General Secretary of the Supreme Leader pointed out during his inspection tour in Chongqing that Chongqing should increase its support for innovation, unswervingly push forward reform and opening up, and strive to take the lead in opening up and drive opening up in the western region.

　　In recent years, Chongqing has been exploring and innovating in the field of land trade: it has promoted the coordination mechanism of transnational customs, developed the electronic lock of "Guan Tietong" shared by temperature-controlled containers, customs and railways, and opened the first "International Letter of Credit for Railway Bill of Lading" & HELIP; …

The 10000th train of China-Europe train (Chongqing) loaded with electronic products, mechanical parts, daily necessities, etc. leaves from tuanjie village Central Station in Chongqing (photo taken on June 23rd, 2022, photo of unmanned aerial vehicle). Xinhua News Agency reporter Huang Weishe

　　After the successful operation of the China-Europe train, Chongqing opened the "Chongqing-Guangxi New" southbound passage. This passage connects the Silk Road Economic Belt in the north and the 21st Century Maritime Silk Road in the south, and connects the Yangtze River Economic Belt together. The goods it carries flow to 319 ports in 107 countries and regions, covering more than 640 products.

　　Chongqing not only participates in the construction of an international logistics channel, but also relies on the Pilot Free Trade Zone and the Sino-Singapore interconnection project to gather all kinds of open elements around the world and make it a bigger and stronger open platform. According to statistics, in 2021, 312 Fortune 500 companies settled in Chongqing, nearly 100 more than in 2012.

In Chongqing Pingchuang Semiconductor Research Institute Co., Ltd., the staff used equipment to attach chips (photo taken on April 15, 2022). Xinhua News Agency reporter Huang Weishe

　　Driven by the "two-wheel drive" of channels and platforms, Chongqing gathers global consumption resources, stimulates citizens’ consumption potential, takes the lead in cultivating and building an international consumption center city in China, and actively serves and integrates into the new development pattern of "domestic big cycle as the main body and domestic and international double cycles promote each other".

　　A few days ago, an international train carrying 207 cars left Yuzui Station in Chongqing, left the country via Khorgos Port in Xinjiang and finally arrived in Moscow. Today, Chongqing’s China-Europe trains "connect points into lines" and "weave lines into nets", reaching 180 cities in 23 European countries and transporting more than 50,000 kinds of goods.

　　In the International Consumer Center of Luhai New Channel in Yuzhong District, tens of thousands of special products from 23 countries are loved by consumers. In Guanyinqiao Business Circle in Jiangbei District, key projects with a total investment of 70 billion yuan were started; A number of new consumption landmarks such as Jiujie, Eighteen Ladders, white elephant street and Daijiaxiang have risen … …

This is the scene around Quchi Township, Wushan County (photo taken on May 19, 2022, photo of drone). Xinhua News Agency reporter Wang Quanchao photo

　　Adhere to green development and strive to create a high-quality life

　　In January 2016, General Secretary of the Supreme Leader emphasized at the symposium on promoting the development of the Yangtze River Economic Belt held in Chongqing that "the restoration of the ecological environment of the Yangtze River should be placed in an overwhelming position for a long time now and in the future, with great protection and no major development."

　　As an important ecological barrier in the upper reaches of the Yangtze River, Chongqing always adheres to the principle of "ecological priority and green development" and strives to play an exemplary role in promoting the green development of the Yangtze River Economic Belt.

　　Remote control of the central control room, inspection robots to check leaks and fill gaps, and industrial wastewater discharged after centralized treatment … … In July last year, Chongqing Changfeng Chemical Industry Co., Ltd., once equipped with old equipment, moved to Changshou Economic and Technological Development Zone as a whole, and greatly improved its environmental risk management and control ability by relying on perfect supporting elements and advanced technical equipment.

　　Changshou District is a comprehensive chemical industry base with an early layout in Chongqing. In the past, the products were mainly based on basic chemical raw materials, which brought great pressure to the ecological protection of the Yangtze River. In recent years, the protection of the Yangtze River has promoted industrial transformation, closed and relocated 18 chemical enterprises along the Yangtze River, and extended the industrial chain based on chemical raw materials, effectively improving the ecological environment.

Citizens and tourists visit the mountain trail of Chongqing dadukou district Chonggang Cliff Line (photo taken on February 15th, 2022). Xinhua News Agency reporter Wang Quanchao photo

　　In recent years, Chongqing has implemented the "10-year fishing ban" on the Yangtze River, and 5,342 fishing boats and 10,489 fishermen have retired; Comprehensively carry out water pollution investigation and management. Last year, the quality of surface water in the city was 11.1 percentage points higher than that in 2017; Further promote air pollution control. Last year, the number of days with excellent air quality in the city increased by 23 days compared with 2017 … …

　　In Dadukou Park in the early morning, willows and waterfowl are playing, and many citizens are walking by the lake. "In the past, there were many chimneys in Dadukou, the air was uncomfortable, and the environment was dirty, chaotic and poor. In recent years, earth-shaking changes have taken place here." Citizen Wang Zhongjie said.

　　Chongqing is a big city, a big country, a big mountain area and a big reservoir area, and the task of coordinated development is heavy. Through hard work, by the end of 2020, 1,919 poverty-stricken villages in Chongqing have been lifted out of poverty, and 1.906 million poverty-stricken people have all been lifted out of poverty. Nowadays, the "big countryside" is steadily moving towards rural revitalization: it has polished "ecological treasures" such as crisp plums and oranges, and has made tourist business cards such as "the light of the Three Gorges" and "the valley of stacked stones and flowers" sound.

In Ganyuan Village, Quchi Township, Wushan County, villager Zhang Xingqian was carrying crisp plums (photo taken on July 2, 2022). Xinhua News Agency reporter Huang Weishe

　　In Quchi Township, Wushan County, on the bank of the Yangtze River, a series of characteristic farmhouses in Bayu are hidden among lush fruit trees. "A few years ago, villagers mainly earned money by going out to work. In recent years, they have become rich by developing crisp plum industry and rural tourism. Planting crisp plums and opening homestays, my family earns four or five hundred thousand yuan a year. " Peng Bin, a villager in Ganyuan Village, Quchi Township, talked about the new changes in life and smiled happily.

Tourists visit Jie Fangbei Pedestrian Street in Yuzhong District, Chongqing (photo taken on August 20, 2019). Xinhua News Agency reporter Huang Weishe

　　The main city of Chongqing constantly improves people’s living environment and living facilities, enhances the city’s "face value" and "temperament", vigorously develops the urban tourism industry, and becomes a well-known tourist destination, which not only lights up Chongqing’s "night economy", but also drives a lot of employment and entrepreneurship.

　　Development depends on the people and development is for the people. Fully implementing the important instructions of the Supreme Leader General Secretary, Chongqing plans a domain from the overall situation, serves the overall situation with a domain, accelerates the construction of an inland open highland and a beautiful land, and strives to promote high-quality development and create a high-quality life.

Recently, Beijing, Shanghai, Guangdong, Hubei, Shaanxi, Jilin and other places have released specific adjustment plans for pensions this year. According to the relevant provisions of the state, local governments have generally adopted measures such as "quota adjustment, linked adjustment and appropriate tilt" to implement the adjustment, among which, the number of senior retirees and retirees from enterprises in difficult areas has increased relatively. At present, local pensions are being distributed one after another, and some areas have been distributed in place.

　　As early as before the First World War, ettori Bugatti, who loves French and horses, chose Hermes to tailor various saddles for thoroughbred horses in his stables. In the saddle workshop at No.24 St. Honnore Road, the order catalogue clearly records what the customer and art connoisseur are eager to get-lightweight English saddle, seamless lady’s side saddle, double-horse carriage set, horn whip, English horse wearing, flower bet EB (abbreviation of ettori Bugatti) cut on wool fabric, and so on-all of which prove his famous saying: ". Emile Hermes’ autograph can usually be seen on the items of these orders: during that time, Emile and his brother were in charge of Hermes Brothers’ workshop together, and they would personally supervise the processing and production of these products according to Bugatti’s orders.

　　Bugatti Veyron Hermes Special Edition

　　As an accomplished harness manufacturer, Emil was also interested in a new adventure at that time … that was the car. At the end of 1914, he went to North America on business and visited the Ford Motor Factory in Detroit. Franchised by the Canadian military, the zipper was used on the soft ceiling of Ford T Torpedo series cars. This revolutionary new device aroused Emile’s great interest, and he soon obtained the patent right of this design in France. A close connection based on mutual understanding and trust, a love for horses and a fascination with cars-the intersection of the talented inventor and designer in the mechanical field and his favorite harness manufacturing expert was built here.

　　The year 1920 witnessed a decisive turning point for Hermes: Emile became the sole manager of the family business, and from then on, he began to boldly develop products and always adhered to diversified business strategies. At this time, Hermes has become a leading fitting expert in the industry in providing comfortable and elegant experience for driving around, and thus established its symbolic position. At the travel equipment trade fair, the company’s booth is always filled with all kinds of accessories with exquisite workmanship, practical design and novel styles-comfortable driving clothes, thick blankets with pockets, beverage cans, shoes or cosmetics, travel clocks, vacuum thermos bottles between walls, car decorations, radiator caps, etc.-A dazzling array of products has always become the hottest public topic of the day.

　　suitcase

　　A bag with a round handle-called sac haut à fermeture éclair ("long handbag with zipper") or Sacpour L ‘auto ("travel bag")-has been widely concerned since 1923-the first luggage bag with a safety zipper. Its rounded line outline reproduces the elegant and unique grille design of the "horseshoe radiator" on Bugatti cars-thus connecting the two companies again. In 1930, the fashion department of Hermes grandly launched a women’s dress named "Bugatti". This sports suit is bold in design and all made of leather fabrics, which shows the avant-garde spirit of Hermes fashion.

　　In 1929, ettori ordered a beautiful suitcase in Hermè s Workshop, which was installed on the first car in the Royale series of Bugatti, and it was a perfect fit with the car body designed by Charles T. Weymann. This suitcase is made of wear-resistant yellow cowhide, which was completed in June 1929. The raised upper cover has a rounded outline and the initials "EB" are marked in the center. Coupled with the "finishing touch" of Hermes, this car was successfully sold at the Paris Concours d‘Elegance at the highest price of the exhibition.

　　In the spring of 1937, a Bugatti Atlantic 57S coupé won the highest honor at the Tournoi de super-élégance held in Zhu Ang. The jury also made special mention of the interior design of the car and praised it. The ashtray, vacuum flask and suitcase are all made of pigskin by Hermes.

　　Today, these two top brands, known for their elegant style and exquisite workmanship, have become classic legends. But up to now, the values that inspire them to keep moving forward are still full of vitality, which can be traced back to the personal practice of Emile and ettori-elegance, comfort, speed, strength and security, which are the goals they have been pursuing all their lives. They all cherish the value of innovation, break away from convention, forge ahead, and devote unlimited energy to the improvement and decoration of everyday objects. Both brands are actively trying to integrate tradition and modernity, and have found a meeting point in many aspects, and here it is on leather products. In 2008, their names were linked together again, which opened a new chapter in this wonderful story …

　　At the 78th Geneva Motor Show (March 6-16, 2008), Bugatti and Hermè s jointly launched the product of cooperation between the two brands: Bugatti Veyron Fbg par Hermès, thus connecting the excellent mechanical properties of Bugatti with Hermes’ professional experience and exquisite craftsmanship. In the process of cooperation with Hermes, designer Gabriele Pezzini integrated the distinctive style of Hermes into the design of Bugatti Veyron 16.4, which showed the unique temperament of this car more and more.