The history of sogou’s disintegration: six businesses were closed in one year, and the 37 billion input method giants were no longer in sight.

As the afterglow of PC Internet era, sogou is gradually withdrawing from the stage of mobile Internet after being merged into Tencent for nearly a year.

Source: the creativity of the worm

Recently, sogou Game Center official website announced that due to the company’s business adjustment, sogou Game Center will officially stop its service and operation. The company will assist users to connect with the game official and communicate the transfer matters; If the customer has unused game coins and decides not to take them, he can contact the customer service of sogou Game Service Center for a refund before 12: 00 on November 16th, 2022.

So far, at least six businesses under sogou have been shut down one after another, including sogou Map, sogou Reading, sogou Lending, sogou search App, sogou and so on. A large number of former sogou people who merged with sogou into Tencent also gradually left in the rounds of personnel optimization.

A former sogou employee revealed to Time Finance that after sogou was integrated into various business groups of Tencent, all other small businesses would be gradually shut down except the core input method and browser. And he himself, with the adjustment of business, was forced to leave in early July.

From its inception in 2004, to its split into independent companies in 2010, and its successful listing in 2017, sogou has experienced brilliant achievements, and its input method business has occupied the highest share of the national market all the year round with its first-Mover advantage. The traffic conduction mode of "input method-browser-search" three-stage rocket proposed by Wang Xiaochuan was once a classic business model for the search industry to catch up with the situation.

However, in the era of mobile internet, when there are many obstacles in cross-application jumping, the information collection and integration ability that search engines are proud of fails, and it is gradually marginalized in a new wave. As the afterglow of PC Internet era, sogou is gradually withdrawing from the stage of mobile Internet after being merged into Tencent for nearly a year.

A "Death History" of sogou

In the early morning of September 24th, 2021, sogou announced the completion of the merger with Tencent, and sogou will become an indirect wholly-owned subsidiary of Tencent, which will be delisted and continue to operate as a surviving company.

After the merger, according to the interface news report, most of the sogou business and public line teams will be merged into Tencent Watch. Tencent Platform and Content Business Group (PCG) released a new organizational structure adjustment after it entered sogou, and established "Information Platform and Service Line". QQ browser and Sogou browser have become the basic supporting platforms, and search engines such as artificial intelligence and input method have become the core business.

What happened at the same time was the immediate retreat of some marginal businesses. In September last year, sogou’s content open platform "sogou" announced that due to the company’s business adjustment, the platform would stop operating and serving on the 22nd. In October, sogou Lending App also issued a "Service Suspension Announcement".

Then it entered a short period of rest and integration. Until the first half of this year, Internet companies generally carried out actions to reduce costs and increase efficiency, and a larger-scale business contraction began.

In May this year, with a history of more than 20 years, sogou Map, the earliest Internet map service in China, was officially launched, and all related services were closed. Entering the original domain name will directly jump to Tencent Map; In July, sogou Reading also announced that it was suspended, and all users’ money was transferred to the novel balance of QQ browser. If they don’t agree or accept it, they will be regarded as giving up their rights and interests automatically.

Then, sogou’s core search business was also affected. Sogou’s last financial report before the merger showed that the search business accounted for 93% of the company’s overall revenue, and sogou’s excessive dependence on the search business was once considered as a major constraint to the company’s development.

However, at the beginning of August, sogou announced that the service of sogou search App will be officially stopped at 23: 59 on August 8, and the subsequent sogou search App will be unavailable, while the web version of sogou search can still be used. However, in the era of mobile internet, the frequency of web search engines is not as good as before.

Previously, sogou upgraded sogou search App to Bingo App. After renaming, it kept the original search engine and novel service of sogou search App, but removed the homepage information flow. Unfortunately, such measures failed to bring new vitality to sogou search. At present, Bingo App has been removed from the major app stores and withdrawn from the stage together with sogou search App.

In the second half of the year, this process will continue. A former employee of sogou told Time Finance that the graduation time of different departments is different. A large number of employees left by the end of June, and there will be another batch of personnel optimization actions by the end of September.

Being absorbed by Tencent is the best choice?

Sogou has also experienced glory.

At that time, with the order of Zhang Chaoyang, Wang Xiaochuan, who just graduated from Tsinghua University with a master’s degree, set up Sohu R&D Center. With the establishment of six people, 12 part-time college students of Tsinghua Olympic Games Training Team were invited to work on the development of search engines. Only 11 months later, in August 2004, Sohu’s own search engine "sogou" was officially launched.

However, sogou was not embraced by the market as expected. Baidu comes first, similar products, sogou is not very competitive, and it is always tepid. Until 2005, an accidental email made sogou realize the business opportunity of using search engine as input method.

A year later, sogou input method was officially published, and it was immediately praised by users for its accuracy in pinyin input and rich associative vocabulary. According to public information, with the first-Mover advantage, the user utilization rate of sogou input method reached 79.7% around 2009, far ahead of other input methods. This advantage was not surpassed by Baidu until these two years.

In the process of making input method products, Wang Xiaochuan realized that the Internet traffic portal is changing, and it is an inevitable choice for the search portal to move forward. At the same time, the input method also has natural shortcomings in the conversion of user traffic. Based on this, sogou decided to enter the browser market.

Since then, sogou’s "three-stage rocket" business model, which relies on the input method to drive the browser and the browser to drive the search, has gradually taken shape.

In 2010, Wang Xiaochuan invested in Ali, and sogou split up and developed independently. Two years later, Ali withdrew, and Tencent took a 36.5% stake in sogou for $448 million. After the transaction was completed, Tencent began to pour a lot of resources into sogou, directly merged QQ input method and SOSO into sogou, and exclusively launched WeChat search channel in sogou search to access WeChat WeChat official account.

After Tencent became a shareholder, Wang Xiaochuan and sogou ushered in a new highlight moment. In 2017, after 14 years of struggle, as the last unicorn out of the PC Internet era, sogou finally landed on the NYSE, with a market value of US$ 5.4 billion, or about RMB 37 billion.

But it is also sogou’s last glory. With the rapid development of mobile Internet, sogou began to decline gradually. According to the data of Oriental Choice, after sogou reached the highest net profit of $98.78 million in 2018, it began to shrink continuously. In 2020, there was even a huge loss of $100 million, and its market value also fell all the way, with the lowest point of only $1.134 billion.

Decline, loss, coupled with the major shareholder Sohu unwilling to fight. In the end, sogou seems to have no better choice than selling herself to Tencent. Only for Tencent, selective absorption is the best ending for sogou.

Lifan will be equipped with the first self-developed 1.5L engine.

  As a latecomer in the automotive industry, the initial stage is not smooth. At present, several models on the market are not mainstream models, and there are not many achievements in engines. At present, the latest catalogue information reveals that Lifan has independently developed a new displacement engine-1.5L displacement.






















Type name LF7152 car
label Lifan
Car type M1
Vehicle identification method and location The vehicle identification code is marked on the product nameplate.
The signboard is located on the dashboard near the left pillar of the windshield.
Name of vehicle manufacturer Chongqing lifan Passenger Car Co., Ltd.
Address of the manufacturer No.1539 Jinkai Avenue, Economic Development Park, North New District, Chongqing


  LF7152 is the latest catalog number, but Lifan has never registered any 1.5L displacement model catalog before, which means that LF7152 is the first Lifan 1.5L model, but the most surprising thing is not the 1.5L engine, but the catalog number of 7152. A careful look at the catalogue sorting law of Lifan’s existing models can reveal its true intention. The catalog numbers of the series are LF7130/7160()LF7131/7161 (), the catalog number of the series is LF7162, and the catalog number of the series is LF7132. According to the numbers, it is lifan 620 and lifan 320 that are most likely to be equipped with 1.5L engines.


Car home chongqing lifan lifan 620 1.6 Comfort Edition


"lifan 620 on sale"


  Is lifan 620 or lifan 320 the first to carry the newly developed 1.5L engine? It is difficult to judge by the data obtained at present, and the only one that can be compared is the box emission control device. At present, the crankcase model of lifan 620 is MXF-PCV-471, while that of lifan 320 is G01. Because the crankcase model of the model No.7152 is exactly the same as that of lifan 620, it is preliminarily judged that the first matching model is lifan 620. In fact, from the perspective of the model itself, it is more likely that it should be lifan 620. Lifan 320’s is only 2340mm, which is a typical mini car. It is more than enough to use a 65kW 1.3L engine to propel a 900kg car body, and it is not very meaningful to use 1.5L again.


Car home chongqing lifan lifan 620 1.6 Comfort Edition


  About the technical origin of 1.5L engine, we can get a general idea from the engine model. The LF479Q engine was developed by Lifan according to the 8A series, and then it was improved according to its own actual situation, and the LF479Q3 1.3L engine was developed, which was widely used in Lifan’s 520 and 320 models. However, this LF479Q2 is the first appearance. Judging from the Arabic numeral 2 with the suffix, it should be developed at the same time as 1.3L, but the development progress is relatively backward.


  At present, the information about this 1.5L engine is almost zero. We only know that its data is close to the parameter performance of the LF481Q 1.6L engine, but it will have a big advantage in cost. We will wait and see what its future performance will be. (Text/Xiaosheng)

If the inspection team changes, the inspection team will go straight to the sewage! How to change "two faces"

  CCTV News:Recently, the first round of coordinated and strengthened supervision by the Ministry of Ecology and Environment was launched in 25 provinces across the country in 2019. In the first round of supervision this year, the treatment of urban black and odorous water bodies is the top priority. However, during the unannounced visit, the reporter found that in some places, when the expert group inspected, pollution control was normal, and when the expert group left, there was a situation in which sewage was directly discharged and environmental protection facilities were ineffective; In other places, there are strange scenes of pollution control and sewage discharge.

  According to the requirements of the central government, 2019 is the "year of burden reduction at the grassroots level". The Ministry of Ecology and Environment has also greatly adjusted the way of environmental supervision, inspection and assessment, reducing the original 27 supervision, inspection and assessment to two, and coordinating key tasks in the tough battle of pollution prevention and control to reduce local interference.

  The process of environmental supervision is simplified, how can the effect be strengthened? How to establish a long-term mechanism for environmental protection?

  Why are there "two faces" in environmental protection rectification?

  Liu Ge: There are two kinds of mentality behind the "two faces"

   Liu Ge, financial commentator of CCTV: At the moment when environmental protection has become a consensus, this phenomenon should be more based on the luck of hiding the sky and crossing the sea, and the helplessness of being unable to do so.

  Why do you say that? Nowadays, many places can see very beautiful sewage treatment plants, which are very modern and have a good treatment level. However, it is very likely that the urban sewage discharge pipe network still owes a lot of money. When it is inspected, it will not be discharged. When it is not inspected, those who are unable to collect the sewage from the sewage treatment plant will still be the same. Behind the cover-up, there is also a lack of ability, because there is really no ability to support, and the operation also costs money. But in any case, you can’t have two faces. This is a matter of principle.

  How to establish a long-term mechanism for environmental protection governance?

  Chang Jiwen: Striving for Progress in Stability and Strengthening Infrastructure Construction

   Chang Jiwen, Deputy Director of the Institute of Resources and Environment Protection of the State Council Development Research Center: The Central Environmental Protection Inspector Group looked back at the feedback some time ago. The construction of sewage treatment facilities and sewage pipe network in the central and western regions was seriously in debt, and sewage treatment was a small-profit industry, so social capital was unwilling to enter. This short board must be filled.

  In addition, there are some compulsory means besides lack of money. For example, we say garbage sorting. If sanitation agencies collect garbage and put the garbage sorted by ordinary people together, it will be severely punished. Many key tasks of environmental protection before the end of 2020, including the construction of rural sewage facilities, the diversion of rain and sewage, and the improvement of sewage treatment rate, need to be solved by paying equal attention to supervision and investment.

  Liu Ge: Environmental protection governance needs to broaden the financial path.

  Liu Ge, financial commentator of CCTV: Supervision needs a long-term mechanism. We can’t have so many inspectors who go to places one by one, look along the river and check along the road. This requires a new mechanism, including the use of technical means, such as combining the Internet of Things with environmental monitoring, and each sewage outlet has sufficient monitoring facilities.

  But this is the same as the infrastructure debt of pollution control, and it needs money. For a long time, our pollution control has mainly relied on finance, perhaps supplemented by some special funds and sewage charges, but for many places, it is not enough to solve the problem, so many places are also trying more market-oriented business models.

  Chang Jiwen: Protecting the environment requires strategic determination and should not be relaxed.

  Chang Jiwen, Deputy Director of the Institute of Resources and Environment of the State Council Development Research Center: This year is the year of reducing the burden at the grassroots level, but the simplification of the process of environmental protection supervision does not mean loosening the requirements of environmental protection, but optimizing the supervision mode, so that the local authorities can carry out systematic pollution control through comprehensive supervision.

  The ultimate goal is to strengthen their strategic strength, bite the bullet and not relax.

  Liu Ge: Protecting the environment is a great undertaking for a thousand years, which requires wisdom and patience.

  Liu Ge, financial commentator of CCTV: In the stage of tackling key environmental problems, wisdom is especially needed. For example, a financial mechanism may not be able to raise enough funds, so we need to find a new mechanism.

  In the longer term, some illegal industries can be closed, and some long-term pollution may be inevitable in the development, which requires more patience. In the case that it is impossible to tackle the problem overnight, we can finally solve it by setting the overall goal, scientifically setting the timetable and road map.