On May 18th, 2023 commercial guns of Great Wall Intelligent Luxury commercial pickup truck were listed in Huanxin, Guangzhou. The official guide price of gasoline models was 99,800-135,800 yuan, and the official guide price of diesel models was 106,800-142,800 yuan. At the same time, users enjoyed four major car buying gifts: financial gift, replacement gift, service gift and recommendation gift.

    The front face of the new car is completely refreshed, with a large area of V-shaped mesh matrix mesh, which is fashionable in atmosphere. The interior is fully upgraded, with a smart floating screen design, equipped with a 12.3-inch Zhilian large screen and a large area of soft materials; There are also intelligent equipment such as keyless entry, one-button start, automatic parking, electric sunroof and automatic headlights.

    Equipped with a new generation of intelligent car networking, it supports AI intelligent voice, vehicle remote control, FOTA wireless upgrade, online map, smart parking and other functions, and is convenient in technology. You can also send and receive WeChat, brush Tik Tok, K songs, etc., with rich entertainment functions.

    The 2023 commercial gun is equipped with the top ten engines of 2.0T "China Heart", with gasoline power up to 70kW/L and diesel power up to 60kW/L, with strong power; Match the 6MT/8AT transmission to form a golden power combination, which is stronger, more economical, more environmentally friendly and more reliable; Smooth shifting and fast response; Equipped with Borgwarner electronic control part-time 4wd, easy to operate.

    The new car comes standard with ESP, which integrates brake assist, traction control, uphill assist and steep slope descent. Equipped with right front blind spot monitoring, tire pressure monitoring and other configurations, optional megapixel 360 surround system to prevent accidents to the greatest extent; Equipped with four airbags, the proportion of high-strength steel in the whole vehicle is as high as 48%, high-strength cage body, high-strength door anti-collision beam, automatic collision unlocking and automatic fuel cut-off.

    Commercial guns are designed, manufactured and produced according to the standards of passenger cars. The body is made of galvanized sheet, and the salt spray test lasts for more than 1000 hours, which greatly improves the corrosion resistance of the whole vehicle. The chassis adopts high-strength trapezoidal frame and leaf spring, which improves the bearing capacity. Standard metal anti-roll frame helps to protect the safety of vehicles, and an outer rope hook is added, which makes the fixation of articles more convenient and reliable; Equipped with metal chassis guard to deal with rough road conditions; The original factory has its own traction qualification to expand diverse lives.

    Great Wall pickup truck has a complete sales and service system of pickup truck brand, with more than 2,000 sales and service outlets nationwide, which is more convenient for sales and service, and provides 24-hour rescue service, which is trusted by millions of users.

    Great Wall Gun insists on category innovation, builds category brands with category leadership, makes brands the representative of categories, and leads the category value to jump in an all-round way.

    In 2019, Great Wall Gun created a new category of fashionable commercial pickup trucks, led the technical upgrade of commercial pickup trucks, and took the lead in promoting the application of core technologies such as 8AT, intelligent network connection, intelligent four-wheel drive and ESP body stability system in commercial pickup trucks, which promoted the commercial pickup trucks in China to be multi-purpose, high-quality and high-safety, and changed the image of low-end tool trucks for pickup trucks.

    When the 2023 commercial gun went on the market, Great Wall Gun joined hands with Guangdong Commercial Federation to present the plaque of the member unit of "Guangdong Commercial Federation" for the outstanding representative of commercial gun owners, so as to jointly empower the elites from all walks of life to create wealth, expand new formats, innovate businesses and help industrial upgrading.

    The cumulative global sales of Great Wall pickup trucks have exceeded 2 million. The Great Wall Gun has been on the market for more than three years, with a cumulative sales volume of over 10,000 in 32 months.

    Relying on the 2023 commercial gun, Great Wall Gun will continue to deepen the pickup market segment to better help users have a good business and a better life.

On March 28th, the first goods exported by market procurement in Chengdu were cleared by Qingbaijiang Customs at Chengdu Customs. The goods, valued at $148,000, will be exported to Poland on the China Europe train (Chengdu).

In September 2018, Chengdu International Trade City was approved as the fourth batch of pilot markets for market procurement and trade methods in China. This is the first pilot export trade after approval. The main commodities are men’s cotton-padded jacket and women’s leisure suits.

The trade mode of market procurement refers to the trade mode in which qualified business operators purchase goods in the market gathering area recognized by the national commerce authorities and other departments, and the value of goods with a single ticket declaration form is less than 150,000 US dollars (including 150,000 US dollars), and the export goods are cleared at the place of purchase. Fourteen cities in four batches were approved for pilot projects. jinniu district, Chengdu, where Chengdu International Trade City is located, is the first and only pilot project in the western region.

According to the relevant person in charge of Chengdu Customs, the goods purchased in the market have the characteristics of "single small goods and miscellaneous goods". In this way, small and micro businesses can also participate in foreign trade. Zhou Lizhi, chief economist of Chengdu Municipal Bureau of Commerce, said that the pilot of market procurement trade mode also has five policy advantages: implementing VAT exemption, facilitating customs clearance, innovating exchange system, improving supervision ability and lowering entry threshold.

The relevant person in charge of Chengdu said that Chengdu will take the pilot market procurement trade mode as an opportunity to strengthen trade exchanges with countries and regions along the "Belt and Road" and continuously expand the pan-Eurasian international market.(Reporter   Zhang Minghai)

　　This report is compiled in accordance with the requirements of the Regulations of People’s Republic of China (PRC) Municipality on the Openness of Government Information and the Regulations of Beijing Municipality on the Openness of Government Information, and on the basis of the 2016 annual report on the work of government information disclosure of committees, offices, bureaus and sub-district offices in Xicheng District.

　　The full text includes the key work of government information and government affairs disclosure in Xicheng District in 2016, the information disclosure in key areas, the existing shortcomings and improvement measures, and the relevant data of government information disclosure such as voluntary disclosure, disclosure upon application, administrative reconsideration, administrative litigation and reporting.

　　The statistical period of the data listed in this report is from January 1, 2016 to December 31, 2016. The electronic version of this report can be downloaded from the column of government information disclosure on the website of Xicheng District Government (http://www.bjxch.gov.cn). If you have any questions about the report, please contact the Xicheng District Government Information Disclosure Office (Address: No.27 Erlong Road, Xicheng District, Beijing, 100032; Tel: 010-88064284).

　　First, the key work situation

　　(A) to strengthen the top-level design, to promote a good start in government affairs.

　　First, a leading group for the openness of government affairs, headed by the district head, was established, and the office of the leading group was renamed Xicheng District Government Information and Openness of Government Affairs Office, to coordinate and guide the openness of government affairs in the whole region. Second, in accordance with the working idea of "fast start, steady progress and step by step", the work in 2016 will be started first, and the implementation opinions guiding the five-year work will be compiled by the end of the year in combination with the phased results. Completed the annual goal of "establishing and improving institutions with reasonable setup, strong overall coordination and smooth work operation". Third, after two rounds of feedback, three rounds of soliciting opinions and expert argumentation, the work plan and content points of Xicheng District’s government affairs disclosure in 2016 were formed, which consists of four parts: "mandatory disclosure, characteristic disclosure, exploration disclosure and daily work", and nine working mechanisms were issued, including major decision-making pre-disclosure, policy interpretation workflow and application disclosure procedures.

　　Approve and make public the two-level list. In accordance with the work requirements of Beijing’s three-level list of government affairs disclosure, in order to solve the problems of wide range of government affairs disclosure, large amount of information, inconsistent standards, difficult quantification of assessment and openness, the district-level and street-level List of Government Affairs Disclosure in Key Areas of Xicheng District was formulated and published. The district-level list contains 305 items in 41 categories, and the street-level list contains 47 items in 11 categories. At the same time, the list of 41 public service items that can be handled immediately by streets was expanded and established.

　　Improve the level of openness and informatization of government affairs, enhance the dissemination and influence of government affairs information, optimize government affairs management services, and carry out innovative application of QR codes from different angles, such as focusing on the overall situation, serving enterprises and benefiting citizens. Two-dimensional codes are widely used to provide convenience services. For example, the convenience service manual of the district comprehensive administrative service center "Work Raiders" has realized the convenience service of electronic two-dimensional codes.

　　Optimize the construction of government hotline platform. Integrate government hotline service resources to build a 12341 service line, providing 7*24-hour all-weather service. Realize the closed loop of the government hotline service, which is accepted on the 1st, classified and disposed, completed within a limited time, unified transferred, strictly supervised and responded in time. Establish a follow-up visit and notification system, promote the answering rate, completion rate and satisfaction rate with performance appraisal, and gradually form a service model of "unified number, unified consultation, unified transfer and unified supervision", which has unblocked the channels of political and civil interaction.

　　Create a normalized offline platform for political and civilian interaction. Set up an interactive live broadcast room between the government and the people, and hold regular press conferences around the hot issues of people’s livelihood, such as the interpretation of the 13 th Five-Year Plan, the renovation of the shantytown in Baizhifang, and the quasi-property management in the bungalow area; Held more than 20 policy interpretation and publicity activities; Holding government open days, inviting residents’ representatives to visit the government office environment, experience the full response command platform, and participate in simulated government standing meetings, etc., so as to improve the initiative and enthusiasm of the masses to understand and participate in government management and services, which has become the new normal of government work.

　　(B) focus on all-media integration, interpretation and response to achieve new breakthroughs.

　　In 2016, during the "two sessions" of the district, publicity and reports were comprehensively carried out through various forms such as traditional media, television and the Internet. Central and municipal traditional media, such as CCTV, People’s Daily, Xinhua Daily Telegraph, Beijing Daily, Beijing Evening News, Beijing Youth Daily, Beijing Morning Post, Jinghua Times, and Beijing TV Station, published 75 articles, published more than 60 articles on the Internet (excluding reprints) and reported on TV for more than 10 times. There are 2 headlines on the front page, 26 headlines on the news page and nearly 10 home pages on the website. More than 180 articles on Weibo were published, which were forwarded nearly 980 times, and more than 800 articles were commented, covering more than 970,000 people.

　　People’s livelihood issues should be interpreted and interpreted. Establish a pre-disclosure and policy interpretation mechanism for major administrative decisions in Xicheng District, which is coordinated by the Propaganda Department of the District Party Committee (District Information Office), the District Government Office and the District Legislative Affairs Office, with the technical support of the District Science and Information Committee and the specific responsibility of all departments and units in the region. Where the people’s livelihood issues with high social concern need to be submitted to the government standing Committee for deliberation, it is required to submit the interpretation documents simultaneously when submitting the materials at the meeting. Formulate a catalogue of pre-disclosure and publicity of key tasks of the district government.

　　The main leaders took the lead in "sounding". In 2016, the head of Xicheng District and seven deputy heads of districts held 10 press conferences on their respective responsibilities, especially around the economic and social development of Xicheng District during the "Thirteenth Five-Year Plan" period. Explain in detail the issues that the masses are generally concerned about and show the beautiful life of Xicheng development to all sectors of society. There are 76 national and municipal print media news reports, 45 online media news reports and 25 Xicheng Daily news reports.

　　The new media platform of "two micro-ends" forms a communication matrix. Xicheng District actively explores the new mode of "internet plus’s open government affairs", using Weibo, WeChat and clients to publish government affairs information, taking Beijing Xicheng official WeChat as the center, gathering Xicheng talents, Xicheng statistics, Xicheng street affairs and other units and streets WeChat WeChat official account to form a WeChat matrix, centrally publishing official information such as government affairs information, government affairs trends and policy documents, and exploring an online interactive communication platform. At the same time, Financial Street Street, Exhibition Road Street and other units took the lead in exploring "mobile phone client+open government affairs" to provide accurate services such as online booking for the masses.

　　Respond to social concerns in time. The Propaganda Department of the District Party Committee takes the lead in improving the mechanism of collecting, judging, responding and publishing government public opinions, keeping abreast of the concerns of all parties, and continuously publishing the facts, developments and disposal results of important government public opinions, media concerns, social concerns and other hot spots and emergencies, so as to ensure timely and effective responses when dealing with major emergencies and social hot events. Since the beginning of this year, Xicheng District has held three news briefings and released eight key information about the "immigrant dad" Wenchang Hutong high-priced school district incident and Baiyun Road primary school playground problem.

　　(3) Strengthen the construction of mechanism guarantee and lay a solid foundation for public work.

　　Strengthen performance management and assessment supervision. Openness of government affairs is included in the performance appraisal system of district departments. Establish a system to promote administration according to law by making applications public, standardize the workflow of making applications public, strengthen the thinking of the rule of law, prevent and control legal risks, and promote the administration of departments according to law. Guide the commissions, bureaus and streets to improve the level of disclosure according to the application and standardization according to law. Establish and improve the third-party evaluation system for open government affairs. Third-party assessment of government departments and streets. Evaluate the openness of key areas, policy interpretation and response to concerns, and safeguard and supervision mechanisms.

　　Strengthen the supervision of government websites. Give full play to the role of the third-party inspection and evaluation mechanism, conduct a comprehensive inspection of the content construction of all commissions and bureaus and street websites in the region, dig deep into problems, and put forward rectification suggestions, effectively preventing the recurrence of problems such as "untimely, inaccurate, unresponsive and impractical" websites of all units in the region.

　　Do a good job in Xicheng District Government Gazette. Efforts will be made to improve the quality and timeliness of the publication of normative documents and give full play to the guidance and service role of standard texts. Regularly transfer the government gazette to the District People’s Congress, the District People’s Political Consultative Conference, various government departments, streets, communities and various government information public access centers to meet the access needs of grassroots people.

　　Carry out grassroots research and start the pilot work of government affairs disclosure in Xicheng. Guided by the goal of "publicity is the norm, and non-publicity is the exception", this paper explores the compilation of the list of public government affairs in Xicheng District, and makes basic preparations for the gradual realization of information management.

　　Do a good job in education and training. Extensive education and training on government information and government affairs publicity will be carried out in various forms such as mobilization and deployment in the whole region, peer-to-peer training and publicity, and special training and publicity. Among them, the district government has held three sessions of public training conferences on government information and government affairs, and participated in more than 1000 trainings; Provide training activities to 32 district departments and streets, and achieve full coverage of business training for leaders and staff in charge of government information and government affairs disclosure in the whole region.

　　II. Information disclosure in key areas

　　Xicheng District has opened a column of "Information Disclosure in Key Areas" on the government portal website, and according to the unified requirements of the city, the information disclosure in all key areas in the whole region is accurate, which has significantly improved the quantity and quality of information disclosure in key areas.

　　(1) Promoting openness around deepening reform

　　Publicize the "list of powers and responsibilities in Xicheng District" as required, and establish a dynamic management mechanism to realize the dynamic management of the list of powers and responsibilities. Promote the openness of the implementation of the "streamline administration, delegate power, strengthen regulation and improve services" policy, and further promote the "streamline administration, delegate power, strengthen regulation and improve services" reform around streamlining matters, investment reform, standardized management, stimulating vitality, market order, and government services. Actively promote the work of "double random and one open", innovatively establish and improve the working mechanism of "joint meeting of market order supervision", build the relevant data platform, take the lead in launching the first "double random" joint spot check, and determine high-risk industries such as finance, prepayment and food sales as the inspection targets based on the platform spot check system module and risk warning results, and realize the joint double random spot check at the district level for the first time, and effectively explore the process and mode of joint double random spot check.

　　Promote the information disclosure of safety production supervision and law enforcement. Do a good job in the information release of administrative license for production safety, law enforcement inspection and administrative punishment, timely release the emergency handling of sudden accidents, regularly disclose the emergency plan for accidents of dangerous chemicals and the emergency plan for production safety, and determine six key disclosure contents, namely accident investigation, accident express, emergency plan, administrative punishment, administrative license and law enforcement inspection.

　　Promote the disclosure of product quality supervision and law enforcement information. Regularly disclose the information on the investigation results of administrative punishment, and publicize the information such as the name of the completed case, the number of the punishment decision, the name of the illegal enterprise, the unified social credit code/organization code, the punishment organ, and the date of punishment to the public.

　　Promote the disclosure of information on the supervision of the tourism market, timely update the directory of star-rated hotels, grade tourist attractions and branch of a travel agency and service outlets in the jurisdiction, timely publicize the evaluation and review results of one to three-star hotels and tourist attractions below 3A level, and regularly disclose the administrative punishment.

　　Promote the disclosure of enterprise credit information, cooperate with the Municipal Administration for Industry and Commerce to implement the Second-stage Action Plan for Strengthening the Construction of Enterprise Credit System in Beijing (2016-2018), cooperate with the functional construction of Credit Beijing website, provide the publicity content of enterprise credit information for Credit Beijing website in the form of links, regularly submit the information data of credit Beijing-Tianjin-Hebei and joint reward and punishment cases according to the requirements of the Municipal Bureau, promote the unified publicity system of social credit codes, and build publicity columns to disclose the legal persons and other organizations that have obtained social credit codes to the public.

　　Do a good job in investigating and dealing with the information disclosure of administrative penalties for manufacturing and selling counterfeit and shoddy goods and infringing intellectual property rights. The name of the closed case, the name of the punished person or unit, the main illegal facts, the basis of punishment, the types and results are publicized to the public through the Beijing Enterprise Credit Information Network. In 2016, 164 trademark infringement cases were investigated; Investigated and dealt with 34 illegal cases of manufacturing and selling substandard goods, passing fake goods off as genuine ones and passing shoddy goods off as good ones. Many media, such as Beijing TV Station, tracked and reported the law enforcement actions to investigate and deal with intellectual property infringement, and increased the publicity of regional trademark strategy, which had a good news effect.

　　Promote the openness of public enterprises and institutions. Improve the public service guide to facilitate enterprises and the masses. Cooperate with Beijing to promote price reform, focus on key tasks such as water price, hot price and medical service price reform, and do a good job in the implementation, publicity and interpretation of relevant policies.

　　(2) Promoting openness around promoting economic development

　　Promote the publicity of the coordinated development of Beijing-Tianjin-Hebei. During the two sessions, the relevant information about the special action of resolving and rectifying and promoting promotion was reported, and the district departments actively promoted the reporting and disclosure of relevant information on economic cooperation and coordinated development in related fields.

　　Promote the publicity of innovation and development. Timely carry out public interpretation work such as mass entrepreneurship and innovation action plan and comprehensive innovation and reform pilot policies. Focus on promoting innovation and entrepreneurship service institutions, science and technology policy presentation, achievement transformation project promotion, technology and finance special collection and other aspects of information disclosure. Deepen the information disclosure of the policies and measures for the entry and exit of foreign talents, the entrepreneurship of scientific and technological personnel and the development of innovative incubators in Zhongguancun Independent Innovation Demonstration Zone.

　　Promote the disclosure of tax reduction and fee reduction information. In-depth publicity work was carried out to comprehensively promote the pilot reform of the camp, and several trainings on the policy of the camp reform were organized, with more than 30,000 participants. At the same time, the two-dimensional code and various tax publicity materials for tax-related matters related to the reform of the camp will be produced, and publicity reports will be made through subway lines and various media to fully ensure that the tax burden of the reform of the camp will only be reduced. Through the website, we will actively disclose all kinds of tax-related policies and handling procedures to the public, open a column on the pilot work of camp reform, a column on tax incentives for small and meager profit enterprises, and a column on income tax settlement and payment, and timely disclose the latest policies. Combining with "internet plus Taxation", we will innovatively establish a 3D version of the experience hall on the WeChat pocket, further broaden the channels of policy disclosure, and increase the publicity of government information on the Internet.

　　State-owned enterprise operation supervision information disclosure, timely disclosure of the appointment and removal of leaders of state-owned enterprises and the overall operation of state-owned capital, disclosure of state-owned assets and business performance assessment. Promote the disclosure of information on the restructuring and reorganization of state-owned enterprises, and timely release information on the reorganization of first-class enterprises.

　　(3) Promoting openness around the improvement of people’s livelihood

　　Promote the disclosure of environmental protection information. Revise the Emergency Plan for Heavy Air Pollution in Xicheng District of Beijing, and do a good job in making the plan public and in-depth interpretation. According to the "Beijing old motor vehicle elimination and renewal plan", the Xicheng District’s plan to promote the elimination and renewal of old motor vehicles was published, and the work progress was announced regularly. Continue to release air quality monitoring and forecasting information in Xicheng District.

　　Promote the disclosure of social assistance information. Do a good job in interpreting policy documents on urban and rural subsistence allowances, support for destitute people, medical assistance, education aid, heating assistance and temporary assistance. Publicize the situation of residents’ minimum living guarantee families’ enjoyment of security. Make public the information about the low-income object and the destitute personnel, and make public the development of medical assistance and temporary assistance. With the advancement of related work in Beijing, we will explore the disclosure of the number of people and capital expenditures of poor dependents, medical assistance objects and temporary assistance objects in Xicheng District, and explore the disclosure of registration information of charitable organizations.

　　Promote the disclosure of employment and entrepreneurship information. The use of newspapers, the Internet, foreign service hall electronic screen and publicity columns and other publicity platforms, the implementation of joint release of major policies on employment and entrepreneurship. Combined with the municipal and district employment and entrepreneurship policies, we have taken various forms to increase policy training for streets, employers, especially unemployed people. Make full use of foreign websites, electronic display screens in service halls and other media to publicize employment policies and release recruitment information. A district-level full employment management platform system has been developed, which can update the employment information of unemployed people and implement assistance service information in real time, and realize the tracking service and dynamic management at the district, street and residence levels.

　　Promote the transformation of shanty towns and the disclosure of information on affordable housing. In terms of shantytown renovation, Xicheng District Guangyuan shed renovation project implemented "three publicity to households", that is, the results of household survey were publicized to households, the compensation plan (pre-division plan) was publicized to households, and the compensation results were publicized to households. The headquarters set up an electronic information inquiry system, covering key issues such as investigation and registration, housing management, evaluation management, and contract management. After the signing period, residents applied and followed the procedures. On the premise of not affecting the legitimate rights and interests of others, residents can inquire about all matters related to expropriation according to the inquiry conditions, including the compensation results of other expropriated people in the project, so as to realize the information, refinement and transparent management of expropriation compensation. In the aspect of information disclosure of affordable housing, according to the relevant regulations on information disclosure of housing security, the information about the application publicity, intention registration, lottery results, rent allocation and distribution of affordable housing was disclosed in the column of information disclosure of affordable housing on Xicheng government website.

　　Promote the disclosure of educational information. Gradually open compulsory education enrollment information, compulsory education scribing work procedures, contents, results, enrollment methods, enrollment processes, certificate requirements and handling methods for accompanying children. We will continue to deepen the reform of the examination enrollment system, and publicize the information disclosure of the second three-year action plan for preschool education and the reform of education and teaching.

　　Actively promote the information disclosure of medical and health institutions. Forward the Catalogue of Information Disclosure of Nine Types of Medical and Health Institutions, such as Hospitals and Family Planning Technical Service Institutions, formulated by the National Health and Family Planning Commission, and make clear provisions on the scope, catalogue, standards and forms of disclosure, so as to guide medical and health institutions to prepare public service guidelines and increase information disclosure for the society and clients. Further promote the openness of cooperation between Beijing and Hebei medical institutions.

　　(D) promote openness around the government’s own construction.

　　Improve the open system of government meetings. Taking promoting the opening of the meeting as an important starting point for making decisions public, the district government executive meeting invited representatives of citizens, news media, experts and scholars to attend the district government executive meeting for 48 times to enhance the transparency of decision-making; The executive meeting of the district government conducted a "micro-live broadcast" throughout the process, forming an open mode of government meetings with "on-site and off-site representatives offering advice and suggestions, and interactive exchanges between government and people online and offline".

　　Promote the pre-disclosure of major decisions. Establish a pre-disclosure mechanism for major administrative decisions, and submit them to the district government standing committee for deliberation on important reform plans, major policy measures, key projects and other policy measures and documents that involve a wide range, are highly concerned by the society, are closely related to people’s production and life, and need to be widely known by the society. Relevant departments should disclose the draft decision and decision-making basis to the public before making decisions, and announce the collection and adoption of public opinions in an appropriate way. For the decision-making matters with high social concern, such as the Implementation Measures for Subsidies for Home Care Services for the Elderly with Moderate and Severe Disability in Xicheng District, before formal documents are formed, relevant information will be disclosed to the public, public opinions and suggestions will be collected, and the adoption of opinions will be fed back.

　　Carry out a public opinion survey system on major livelihood decision-making matters. Formulate guiding opinions on the mechanism of public opinion project establishment in people’s livelihood work, and build a platform for the implementation of the guarantee mechanism for all public opinion projects, such as the "people’s livelihood work joint meeting mechanism" and the "whole process open mechanism", so as to enhance the intensive, accurate and efficient capacity of public services and protect the rights and interests of residents in all aspects.

　　Promote the disclosure of financial budget and final accounts information. The government’s budget and final accounts have been made public in full-caliber. Both the government’s budget and final accounts have been made public to the lowest "item" level of budget subjects according to their functions, and the "paragraph" level budget of basic expenditure financial allocation has been made public according to economic classification. The amount of new government debt, government procurement and government procurement services and the amount of budget disclosure; The final accounts of the "three public" funds of the department are publicly refined to the number and number of delegations going abroad on business, the number and quantity of official vehicles purchased, the number and number of domestic official receptions, and the total amount of funds. Further clarify the subject, scope, content, form and time limit of the district department’s budget and final accounts. In accordance with the unified deployment and requirements of the Ministry of Finance, our district has established a unified platform for the disclosure of financial budgets and final accounts, and made the government budget and final accounts information and departmental budget and final accounts information centralized and open on the unified platform to facilitate public access and supervision.

　　Third, information disclosure data

　　(a) take the initiative to disclose the situation

　　In 2016, 14,690 pieces of government information were voluntarily disclosed. Take the initiative to disclose 16 normative documents. Disclosure of government information in key areas 2075. Among them, 316 items of financial budget final accounts, "three public funds" and administrative funds were voluntarily disclosed; Take the initiative to disclose 110 pieces of information such as the construction plan of affordable housing projects, the start and completion of projects, and the distribution and withdrawal of affordable housing; Take the initiative to disclose food safety standards, food production and business license, special inspection and rectification and other information 39; Take the initiative to disclose 24 information such as environmental verification and approval, environmental status bulletin and major environmental emergencies; 433 information such as government measures, disposal progress, risk early warning and preventive measures of production safety accidents were voluntarily disclosed; Actively disclose 2 pieces of information such as the audit results of government department budget implementation; Take the initiative to disclose 18 pieces of information such as the audit results of government department budget implementation; 17 pieces of information on the supervision and management of public enterprises and institutions closely related to the interests of the people by administrative organs; Actively disclose 1116 other information and other information decided by the people’s government of the district. To sort out and make public the list of 17 items and 66 items that must be disclosed and the corresponding contents; Sort out the list of 393 key areas and services in 52 categories of departments and streets.

　　The disclosure of government information through different channels and ways, including 22 articles on disclosure of government information in the government gazette; 14029 pieces of government information are published on government websites; 12,405 items of government information disclosure in Weibo; 4055 items of government information disclosed by government WeChat; Other ways to disclose government information 2235.

　　(2) Responding to the interpretation.

　　Responded to public concerns about hot spots or major public opinions 5196 times. Including attending or holding 56 press conferences, of which the main responsible comrades participated in 23 press conferences; There were 5 online interviews on the government website, among which the main responsible comrades participated in 3 online interviews on the government website; 259 policy interpretation manuscripts were released; Weibo WeChat responded to the incident 94 times; Other ways responded to the incident 5341 times. The head of the department walked into the 12341 district government service hotline and answered 90 calls from the people on the government hotline, covering issues of concern to the people such as environment, demolition, shed renovation and house repair.

　　(two) according to the application for disclosure.

　　1. Application status

　　In 2016, our unit received a total of 1466 applications for government information disclosure, a decrease of 122 compared with the previous year.

　　Among them, 765 applications were made in person, accounting for 52.18% of the total, a decrease of 252 compared with the previous year; There were 58 applications submitted through the Internet, accounting for 3.96% of the total, an increase of 36 compared with the previous year; 650 applications were made by letter, accounting for 44.34% of the total, an increase of 84 compared with the previous year.

　　2, the reply

　　Of the 1,445 applications that have been answered:

　　81 cases have been made public voluntarily, accounting for 5.61% of the total.

　　398 cases (27.54% of the total) agreed to be made public, mainly involving information such as government documents.

　　61 "agreed to be partially made public", accounting for 4.22% of the total.

　　43 cases were "not made public", accounting for 2.98% of the total.

　　There were 351 "information does not exist", accounting for 24.29% of the total.

　　280 pieces were "not controlled by the unit", accounting for 19.37% of the total.

　　There were 68 "unclear application contents", accounting for 4.71% of the total.

　　158 pieces of "non-governmental information", accounting for 10.93% of the total.

　　Five pieces have been transferred to the archives, accounting for 0.35% of the total.

　　3. Other issues that need to be explained.

　　From the analysis of the object of application, citizens are the main ones, accounting for 99.45% of all applications. There are 8 applications for government information submitted in the name of organizations, accounting for 0.55% of all applications.

　　(3) Consultation situation

　　In 2016, the unit received a total of 51,911 consultations from citizens, legal persons and other organizations on government information disclosure. Among them, there were 23,933 on-site consultations, accounting for 46.11% of the total; 27,686 telephone consultations, accounting for 53.33% of the total; There were 292 online consultations, accounting for 0.56% of the total.

　　(four) administrative reconsideration, litigation and reporting.

　　In 2016, there were 152 applications for administrative reconsideration for the disclosure of government information in the whole region. The main reason was that 101 specific administrative acts were maintained, 32 cases were corrected according to law, and 19 cases were other circumstances.

　　There are 234 administrative litigation cases against the disclosure of government information in the whole region, the main reason of which is that they refuse to accept the reply of information disclosure. 234 cases were accepted, 160 cases were upheld or rejected, 7 cases were corrected according to law, and 67 cases were under other circumstances.

　　The whole region accepted 0 complaints and reports related to government information disclosure.

　　(5) Institution building and security training.

　　In 2016, the number of specialized agencies for government information disclosure in the whole region was one; Set up 42 public access points for government information; 158 staff engaged in government information disclosure; The whole region held 149 meetings or special conferences on government information disclosure at all levels and types throughout the year; Held 103 training courses of various types; 6891 people were trained.

　　Fourth, the existing shortcomings and improvement measures

　　In 2016, Xicheng District successfully completed its annual target and achieved some results, but there are still some problems and shortcomings. There is still a gap between the information content of voluntary disclosure and the growing demand for information disclosure by the public. The content of voluntary disclosure needs to be further extended and deepened, and the depth and breadth of disclosure still need to be further expanded. The training of government information disclosure needs to be strengthened, and the service ability and service level of government information disclosure staff need to be further improved.

　　In 2017, we will continue to deepen our efforts. The first is to improve the construction of an open platform. Revise and upgrade the government portal website, revise the government website management and information release mechanism, and improve the quality of publicity. Give full play to the advantages of the new media platform and make it the main front for the government to speak out and the people to make suggestions. The second is to disclose the relevant contents of the government affairs list in key areas on time and gradually expand the open field. The third is to strengthen the interaction between the government and the people. Guided by the needs of the masses, we will refine the scope of public participation and improve the public opinion gathering mechanism. Make good use of new media and actively explore new modes of public participation, so that the public can participate in policy formulation, implementation and supervision to a greater extent.

Xicheng District People’s Government of Beijing Municipality

March 2017

　　Schedule:

People in Xicheng District of BeijingStatistical table of government information disclosure

(2016)

On the first day of its release on July 26th, the box office quickly broke through 100 million yuan, breaking the first day box office record of domestic animated films maintained by Kung Fu Panda 3.

On the second day of its release, it broke 200 million yuan in a single day, breaking the box office record of Zootopia’s animated film in the history of the mainland.

The first week’s box office exceeded 424 million, breaking the first week’s box office record of animated films in the mainland film history maintained by "Daddy Thief 3".

In the four days after the release, the total box office exceeded 700 million, and the proportion of films was close to 50%. 270,000 Douban users scored 8.7 points.

Halfway through the summer vacation in 2019, the market finally ushered in the explosion of "dark horse", but no one expected that the most "explosive" movie this summer was actually an animated film-Ne Zha.

Audience’s Best Domestic 3D Animation

The story is subverted, the animation is well-made, Nezha is full of enthusiasm, his parents are emotional, and commercial films such as laughter, tears, and ignition have everything, and they don’t lose Hollywood blockbusters at all … When Ne Zha released the trailer, many netizens said that this Nezha was too ugly to accept, but after the film was released, many highlights of the film turned the Internet into a large-scale "real fragrance" scene.

"When I first saw the trailer, I thought the film should be very general, and the title of the film sounded like a rotten film. Later, I saw that the word-of-mouth was particularly good, with almost zero bad reviews. I felt very curious and went to see it quickly." Liu Chang, an audience who works in the animation industry, admitted that compared with several popular domestic animated films in recent years, the film gave him a sense of surprise. "The story is qualified, with no serious injury and comfortable rhythm. When it is funny, it is funny, and when it is time to promote the plot, it is not as procrastinating as The Return of the Great Sage to the Journey to the West and The Big Fish Begonia. The shaping of each character is full, unlike the ambiguous character in White Snake Origin. Ne Zha should be the best domestic three-dimensional animation so far. "

"The cinema keeps its eyes open for dark horses every day, and finally it has one." Zhang Miao, the manager of a cinema in Beijing, bluntly said that this film has become the only dark horse in this summer. "The film market in July this year was a bit messy. As many as a dozen films were withdrawn, postponed and upgraded. Although the previous Looking Up’s" The Lion King "and" Anti-drug 2: Heaven and Earth "achieved a certain box office, they still felt less, and there was no real explosion, just like not eating jiaozi in the New Year." Ne Zha is similar to Dying to Survive in marketing, spreading word of mouth through large-scale screening in the early stage. "This film has already revealed its dark horse temperament when it was screened. The box office, attendance rate and word of mouth are getting better day by day, so the proportion of film arrangement and box office on the first day of release is already in a dominant position." According to the cat’s eye forecast, the final box office of the film will reach 2.2 billion yuan, which will create a new record for the cartoon box office in the mainland.

Film critic Li Jing’s father’s love is the biggest tear.

Different from the image of Nezha full of tragic colors and rebellious spirit in Shanghai Animation Film Studio’s 1979 "Where is the Sea", one of Ne Zha’s bright spots is to create a brand-new "magic boy" Nezha with more modernity.

Han Haoyue, a film critic, believes that it is the characterization of Nezha as a demon that made this film. The reason why Nezha’s story is deeply rooted in people’s hearts is that he completed an anti-authority image with such tragic behavior as "cutting the flesh and returning the bones to the mother and returning the father"; Although the new version of Nezha is a little strange in appearance, it has been injected with real willfulness by the creator. "He is no longer a fairy, but a mortal who dares to express anger and love, and his expression is also very young." Nezha’s slogan "My life is up to me" is the embodiment of his rebellious spirit. Reconciliation with his father is more in line with modern ethics and can "get out of fairy tales and connect with the audience". This adaptation also coincides with the current social mentality. "People have a more diversified and tolerant understanding of the so-called definition of’ gods and demons’. Many people judge the logic of people and things and have jumped out of the black-and-white framework.’ Gods’ and’ demons’ can coexist in a person’s personality, so such a Nezha is more acceptable to the audience."

From the perspective of characterization, not only the protagonist Nezha in the film makes people shine, but also other characters are more vivid. Nezha’s parents are strict with him, and there is no lack of affection for his son. Although Master Taiyi acted rashly, he was still just and kind at the festival. Ao Bing, who is also an enemy and friend of Nezha, is kind in nature, but he is in a dilemma because of his heavy family mission … The film critic "Twenty-two Island Owners" commented that the film has made reasonable and touching preparations around Nezha’s awakening, affection and friendship, especially the father-son relationship between Nezha and Li Jing, which made many viewers cry. "Most Nezha-themed film and television works highlight the contradiction between father and son, but in this film, Excavate is a silent and somewhat strict father who loves his son deeply. He believed in Nezha from beginning to end, and encouraged him to be himself actively. Even in order to clear his son’s name, he was willing to go door to door and invite villagers to attend Nezha’s birthday banquet. Finally, he was willing to save Nezha with his own life, which became the biggest tear in the film. " In the film, Nezha’s transformation shows the power of family ties, and the education methods of Li Jing and his wife are much better than those of Looking Up, which can stimulate the audience’s thinking about parent-child relationship and family education.

The Future Opens China’s "Myth Universe"

Recently, the temperature has been high in many parts of the country, but many viewers still go to the cinema to see Ne Zha in the scorching sun. Creating and uploading fan comics, like "Wolf Warriors 2" in those years, always paying attention to the box office dynamics of the film, has become a way for many viewers to express their love for the film, and there are even girls who tie Nezha’s double meatballs and paint Aobing’s makeup in the same style.

It has become the most ardent voice of many audiences to open a "mythical universe" belonging to China by Nezha and build a movie empire like Marvel Comics and DC. "The status of Nezha is equivalent to Iron Man, the pioneering work of Marvel Comics. China can make Nezha trilogy first, then Jiang Ziya trilogy, and then lay out a series of movies with gods for ten years to introduce more characters. Shen Gongbao, Yang Jian, King Tota, Lei Zhenzi, Tu Hangsun, Nu Wa Niangniang and Su Daji can all make independent movies!" The proposal of the netizen "Morphine" in Douban immediately triggered a heated discussion among netizens. Some netizens even had already figured out which movies to shoot at different stages of "Goddess-sealing Universe", such as Romance of Gods-sealing 1: Fengming Qishan, Romance of Gods-sealing 2: King Wu’s Cutting, Tu Hangsun and Deng Chanyu, Ji Fa 3: Civil Disturbance, Huang Tianhua’s War with Four Demons and so on. Everyone has said that if such a film can be filmed in a solid way, it will be very beautiful and a film universe belonging to Chinese will be born.

Not only the audience has such expectations, but the filmmakers have actually started related creations. At the premiere of Ne Zha, Wang Changtian, president of Light Media, one of the producers of the film, confirmed that the "China Myth Universe" led by Nezha will be slowly presented to the audience through animated films in the future: in addition to the sequel of Nezha, Legend of Deification’s films adapted from China’s traditional myths, such as Journey to the West, Deep Sea, Phoenix and Crossing the Sea, will be completed one after another.

In fact, this linkage has been quietly laid out: Ne Zha’s story has not been finished yet, and among the three eggs at the end of the film, one egg has already laid the groundwork for the next classic scene, and the other egg is Legend of Deification’s advance notice, which has made people have infinite reverie in just a few seconds. In a promotional film before the release of Ne Zha, Jiang Liuer, the Monkey King and Nezha made a collective appearance, and started the linkage between the story of the Journey to the West and the story of the gods with the humorous topic of "Is Nezha a man or a woman?", which attracted a lot of applause. Ne Zha producer Yi Qiao revealed that in Tian Xiaopeng’s Journey to the West, the Monkey King and Nezha may continue to interact. (Yuan Yuner)

　　Why does the Millennium context continue? Brilliant civilization, how to glow with glory?

　　Looking back at history, the ancient wind blows across the land of China and the mountains and rivers of Wan Li, and the great pen of history engraves the answer of the times "Why China".

　　On a new journey, the road is like a rock. In the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, the theme of "culture" runs through the investigation footprint of the Supreme Leader General Secretary. Standing at the strategic height of the sustainable inheritance of the Chinese nation and Chinese civilization, the General Secretary guides us to draw the strength of cultural self-confidence from inheritance and development.

　　Seeking the roots of civilization

　　Enlighten the future with history as a mirror in the historical coordinate.

　　Culture connects a nation’s past, present and future.

　　"Sleeping for thousands of years, waking up is shocking." Sanxingdui Site, located in Deyang City, Sichuan Province, represents the face and development level of ancient Shu civilization thousands of years ago. It is the largest, longest-lasting and most abundant unearthed cultural relics in southwest China so far.

　　"This job is not easy! Carry forward the spirit of slow work and fine work, take your time and work hard for a long time. "

　　On July 26th, 2023, General Secretary of the Supreme Leader came to the new Sanxingdui Museum to visit the exhibitions such as "Dreaming of the Century", "King of the World" and "Heaven, Earth, Man and God" to learn about the excavation process of Sanxingdui site and the achievements of ancient Shu civilization.

　　More than 1,500 pieces (sets) of various cultural relics, such as pottery, bronzes, jade and stone tools, goldware and ivory (including ivory carvings), are exhibited in the new museum, of which nearly 600 pieces are exhibited for the first time. A piece of cultural relics is magnificent and dazzling in the magnificent Milky Way of Chinese civilization.

　　"Chinese civilization has outstanding continuity" — — On June 2nd, in the forum on cultural inheritance and development, the Supreme Leader General Secretary pointed out five outstanding characteristics of Chinese civilization in his important speech, and the first one was "continuity".

　　Before the symposium, the general secretary specially inspected two cultural landmarks — — China National Edition Museum and China Historical Research Institute have been thinking all the way, thinking about "continuity" throughout.

　　Come to the Central General Pavilion of China National Edition Pavilion, visit the National Study, the Exhibition of Ancient Chinese Civilization Edition, the Exhibition of China Contemporary Publishing Boutiques and Featured Edition, carefully examine the exhibition of Marxist China-style classic edition, and visit the library exhibitions of "Combination of Chinese, Tibetan, Mongolian and Manchu Tibetan Tripitaka" and "Combination of Sikuquanshu"; Walk into the China Historical Research Institute, visit the special exhibition on the origin of civilization and Zhai Zi China, learn about the major archaeological discoveries in the Neolithic Age and the Xia, Shang and Zhou Dynasties, and look at some precious ancient books and documents … … General Secretary Nianzi is here to explore the roots of civilization and do a good job in the protection of cultural relics.

　　"What I care about most is the most precious thing left by Chinese civilization through vicissitudes. Our culture continues to flow and then pass on, and these treasures left behind must be taken care of and cherished by all means. " Concerned about the construction of the China National Edition Pavilion, the general secretary earnestly entrusted: "Please!"

　　Detect a touch of ashes and get a glimpse of textile processing more than 3,000 years ago; AI technology is put together and restored, and the bronzes in different sacrificial pits can be restored to integrity; Multifunctional archaeological work chamber, ultra-depth microscopic analysis, 3D model, X-ray fluorescence spectrum … … In recent years, various disciplines and scientific and technological means have continuously contributed to archaeological research, providing strong support for the exploration and protection of civilization.

　　Nowadays, the major projects of "Archaeological China", such as the Chinese civilization tracing project, the Xia culture and the civilization process in the middle reaches of the Yangtze River, have been promoted as a whole, and the national edition museum has been put into operation, and the research and interpretation of the origin of Chinese civilization have been deepened continuously.

　　Know what you have never done, and you will know where you are going.

　　Looking back at the historical coordinates and looking forward to the journey of the avenue, the general secretary marked a new direction — — Chinese-style modernization endows Chinese civilization with modern strength, and Chinese civilization endows Chinese-style modernization with profound connotation. Chinese-style modernization is the new life of the old country of the Chinese nation and will surely promote the rejuvenation of Chinese civilization.

　　Tracing back to the source contains the power of civilization of "Why China".

　　preservation of cultural relics

　　Activate, protect and inherit forever on the axis of culture

　　A Gusu city, half a Jiangnan poem.

　　Strolling along Pingjiang Road, the lanes are criss-crossing, the waterways are criss-crossing, and the old and the modern collide here.

　　Located in the northeast corner of Suzhou ancient city, Jiangsu Province, Pingjiang historical and cultural block has a history of more than 2,500 years. On July 6th, General Secretary of the Supreme Leader came here to inspect, listen to the report on the protection of Suzhou ancient city and the protection, repair and utilization of Pingjiang historical and cultural blocks in detail, walk to see the style of ancient streets, watch the production of Suzhou embroidery and experience the printing of New Year pictures.

　　A picture of Pingjiang clearly shows the plane outline and street layout of ancient Suzhou. There are 3 national key cultural relics protection units, 2 provincial cultural relics protection units, 14 municipal cultural relics protection units, 44 controlled and protected buildings and 202 cultural relics registration points.

　　Repair cultural relics, dredge rivers, renovate residents’ courtyards, activate protection, and make the city reappear in the fireworks world. Today’s ancient city is basically the same as that in Pingjiang Map, as if we can get a glimpse of the bustling scene of Suzhou in the Song Dynasty.

　　"Suzhou has done a good job in combining tradition and modernity. It not only has historical and cultural heritage, but also has high-tech innovation and high-quality development, representing the future development direction." The general secretary said this.

　　Develop in protection and find the "combination point" between ancient and modern times — — Take the repair method of "repairing the old as it is, preserving its truth", and formulate the Protection and Renovation Plan of Pingjiang Historic District and the Protection and Renovation Plan of Pingjiang Road Street View, etc., and make in-depth investigation and careful records of houses, bridges and other historical sites in the local area to promote the protection of the street style and environmental governance.

　　Protect in development and find the "balance point" of people’s livelihood — — "A plaque, a bucket, a well, a line", a series of transformation measures gradually improve the pragmatic livelihood issues such as water leakage and humidity, water and electricity consumption in the ancient city.

　　In Zhengding, Hebei Province, it is proposed that culture should promote the county and tourism should promote the county. In Zhejiang, investigate the Liangzhu site and pay attention to the "application for heritage" of the ancient city; In Fuzhou, Fujian Province, promote the formulation of protection and management regulations and protection planning for Fuzhou historical and cultural city … … The protection of cultural relics and historic sites is a consistent focus.

　　Visiting the ancient city again and again and touching the history again and again, the "cultural footprint" of the General Secretary is all over China.

　　In May this year, on the way to Shaanxi, the General Secretary visited the Yuncheng Museum in Shanxi. He once again stressed that it is necessary to conscientiously implement the work requirements of the CPC Central Committee on upholding protection first, strengthening management, tapping value, effectively utilizing and making cultural relics alive, and comprehensively improve the level of cultural relics protection and utilization and cultural heritage protection and inheritance.

　　In recent years, many measures, such as planning and protection, inheritance and utilization, supervision and management, have provided guidance for the protection of the cultural heritage of the ancient city and brought new formats and vitality to the city.

　　"Avoid ‘ A thousand cities and ten thousand buildings look alike ’ " "Let the residents see the mountains, the water and remember their homesickness" … … Along the direction of the general secretary, Zhengding ancient city reappears the style of the northern male town, Liangzhu ancient city site is selected into the World Heritage List, Beijing Hutong engraves the memory of the ancient capital, and the construction of the national cultural park is solidly promoted, and the historical context is constantly integrated and combined with modern life.

　　Years have passed, and one piece of cultural relics and historical sites has connected the memory of Chinese culture.

　　Cultural relics protection contains the inheritance power of "Why China".

　　Cultural inheritance

　　On the road of development, innovation and integration escort

　　Embroider beautiful rivers and mountains with needle and thread as pen and ink.

　　As one of the representatives of Chinese embroidery art, Suzhou embroidery has a long history of more than 2,000 years, and was selected into the first batch of national intangible cultural heritage list in 2006.

　　In Jiangsu, the general secretary watched the production of Suzhou embroidery, and his heart was attached to cultural inheritance. "The excellent traditional Chinese culture has been passed down from generation to generation, and its toughness, patience and determination are part of the spirit of the Chinese nation." The general secretary said with emotion.

　　In Shaanxi, the general secretary praised Hanzhong rattan and paid attention to industrial development. "Hanzhong rattan and other intangible cultural heritages have long enjoyed a good reputation. It is necessary to develop and expand characteristic industries and better drive the people to increase their income and get rich."

　　In today’s China, intangible cultural heritage projects show the world the cultural charm of the ancient oriental civilization and an enduring and youthful image of China in the unique language of Chinese culture.

　　Rule of law escort — — In recent years, a series of policy plans have been issued intensively, and the legal and regulatory system for cultural heritage protection has been continuously improved. In the legislative work plan for 2023 published by the National People’s Congress Standing Committee (NPCSC), it is listed to amend the law on the protection of cultural relics. Ten provinces, including Beijing, Hebei, Shanxi, Inner Mongolia, Shanghai, Fujian, Shandong, Guangdong, Chongqing and Shaanxi, have issued local laws and regulations on revolutionary cultural relics, underground cultural relics, social cultural relics and cultural heritage.

　　Institutional guarantee — — For the first time, Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture, and Opinions on Further Strengthening the Protection of Intangible Cultural Heritage, elaborated the inheritance and development of Chinese Excellent Traditional Culture in the form of a central document, and improved the representative inheritor system … … … … With the continuous improvement of the "four beams and eight pillars" of cultural heritage protection, it provides guarantee for the inheritance of culture.

　　Industrial integration — — The digital exhibition "A Thousand Miles of Rivers and Mountains" is very popular, and "Only this Green" brings an audio-visual feast, and Tongben Ma Wen has become popular … … Nowadays, many intangible cultural heritages are deeply branded and intelligent, and Industry-University-Research integrates and extends the value chain, and constantly carries out the practice of creative transformation and innovative development. "Chinese Romance" attracts the world’s attention.

　　Since the 18th National Congress of the Communist Party of China, eight cultural heritages have been listed in the World Heritage List, and the protection of cultural heritages has reached a new level. At present, there are more than 100,000 non-legacy representative projects at all levels, including 1,557 national non-legacy representative projects.

　　"Chinese civilization has outstanding innovation, which fundamentally determines the enterprising spirit of the Chinese nation, respecting the past and not retro, and determines the fearless character of the Chinese nation that is not afraid of new challenges and dares to accept new things." The general secretary said.

　　In the inheritance of cultural skills, intangible cultural heritage resonates with the times at the same frequency and constantly innovates and develops. Generations of inheritors have been singing string songs endlessly, which makes traditional skills glow with new vitality.

　　At the opening ceremony of Chengdu Universiade, the "God Bird of the Sun" rose in the air, symbolizing the symbol of chinese heritage and igniting this summer.

　　The rapid development of culture and the rise of great powers confirm the "combination" emphasized by the general secretary — — It is the only way to open up and develop Socialism with Chinese characteristics on the profound foundation of Chinese civilization for more than 5,000 years, and to combine the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture.

　　Innovation and integration contain the power of the times of "Why China".

CCTV News:According to the statistics released by the National Film Bureau on November 15th, as of November 14th, the total box office of this year was 50.001 billion yuan, the total number of people watching movies was 1.179 billion yuan, the box office of domestic films was 41.989 billion yuan, and the market share of domestic films was 83.98%. In 2001, there were 58 films with box office exceeding 100 million yuan, including 39 domestic films and 19 imported films.

The first IP immersive reasoning reality show "Meng Detective Detective Case" produced by iQiyi finally ushered in the return of the third season in the audience’s expectation. On April 17th, the official guest lineup of Meng Detective 3: two old players, Z.TAO and Sun Honglei, returned with surprise, and five new players, Ning Jing, Naza, Qian Sun, Nana and Xu Zhisheng, joined (in alphabetical order). The 3.0 version of Meng Detective Family assembled seven "entertaining the living", and returned to the IP world of explosive movies and TV once again, and started an adventure and upgrade investigation tour with the audience to gain a happy comprehensive experience.

The most special official announcement method in the history of seven guests online tucao program group attracted onlookers.

It’s really a program that makes people love (hate) to death. It’s a program that doesn’t feel hard (but hard) to play. It’s a big family with love (but 800 hearts). On April 17th, seven members of Mengtan Family 3.0 shouted the program group one after another, and the funny tone attracted netizens to stop. The feature film has not yet started broadcasting, why is the program group being vomited by guests? The root cause is that ten minutes ago, the official blog of "Meng Detective 3" opened a welcoming ceremony for its members, throwing out "the truth" to the guests: the man who wants to Carry the audience with his brain after the reunification, the only royal sister who has kicked Sun Honglei in the whole network, and the "female rapper" who dominated the annual hot song list …… From the responses of the guests, it can be predicted that this program is really not simple!

This season’s "Meng Detective" is more ingenious in the choice and collocation of the guest lineup. The configuration of 2 old players and 5 new players makes the audience familiar and fresh. Recalling the hilarious interactions in the first season, such as Z.TAO’s "pestering" Sun Honglei to introduce his girlfriend, "ranting" Sun Honglei’s "wily old fox", it also made the audience look forward to the reunion of tell it to the judge. The different positioning and responsibilities of the seven players create more possibilities for the next program effect. Sun Honglei, the big brother, and the big sister are quietly sitting in the town, and their domineering is leaking all the way; Nana, a sister in the host industry, has the strongest variety effect and full control ability; Qian Sun, a new generation of floret, makes the program more youthful; What kind of sparks will Z.TAO, a sand sculpture idol, spark when he meets Naza, a stupid beauty? Xu Zhisheng, the "talk show vase", faced with the gathering of top-level "most powerful mouths" in the whole network, how will he fight back with professional skills? It is also a highlight of the program.

In the promo, Sun Honglei and Xu Zhisheng laugh at each other, seemingly harmonious but hiding the knife in the smile; Z.TAO was suspected of being anxious to speak Qingdao dialect; Quiet took the big sister’s demeanor and "thundered" Sun Honglei … Although the players have different roles and responsibilities, they all have the same characteristics, that is, expressing truth, having fun and being more adventurous. The gathering of seven "happy people with inner entertainment" will also fully link the audience’s emotions, have emotional interaction with them, and bring the "happy" experience to the extreme.

Funny reality show+explosive IP+ adventure upgrade three major points to create a happy interactive variety.

The slogan of "Meng Detective 3" will run through the whole season, so that the audience can not only enjoy watching, but also have fun! This season’s "Meng Detective" has upgraded its "adventure" experience. Guests should not only look for "undercover" in layers of fog, but also strive to escape from danger in danger. Such as the propaganda film, Nana shouted for help "let me out"; Naza took Qian Sun’s hand and running all the way fled the danger; The flight guests were blindfolded and locked in a dark room; The ups and downs of the plot game will bring a thrilling journey to the audience. The reality show game of joy and decompression has made the audience feel more happy! Such a variety show is definitely the best choice for suspense lovers and reality show lovers.

In addition, "Meng Detective 3" will continue the form of film and television plot investigation. The Knockout’s latest explosive IP, such as "Freesia" and "Manjianghong", will continue to lead the audience in "Meng Detective 3". Let the audience stay in the plot and experience a happy life with the guests. According to the makeup and Reuters information in the promo, the The Knockout crew of the 2023 suspense drama has arrived at the recording site of the third season. What kind of spark will the The Knockout "villain" men’s team have with the "unruly" cute detective family? What more "happy" experiences will the latest explosion video IP output for the audience? Lock in iQiyi, and the answer will be revealed to the audience.

As a national variety IP for family fun, the series "Meng Detective Detective Case" has always been an accurate insight into national sentiment. In the era after bidding farewell to the shackles of the epidemic, the public’s demand for happiness is getting stronger and stronger. Not only to feel happy alone, but also to enjoy happiness with your partner! The third season of "Meng Detective" aims to export "happy" emotions, accompany the audience to have fun together and enjoy "happy" together with high-quality variety content, super-intensive reality show interactive jokes and strong exciting adventure games. Join Meng detective this summer and have a "happy" adventure!

　　Xinhua News Agency, Beijing, February 25th 　Question: How to prevent norovirus infection and influenza? What conditions do you need to see a doctor? — — Experts answer hot issues of infectious disease prevention and control in spring.

　　Xinhua News Agency reporters Gu Tiancheng and Dong Ruifeng

　　At the time of communication in winter and spring, the school season is also ushered in all parts of the country. Recently, some children with vomiting and diarrhea were diagnosed as Norovirus infection. At the same time, the results of influenza surveillance in local disease control institutions show that the current level of influenza virus activity in China has increased, mainly influenza A.

　　What is norovirus infection and influenza, and how to prevent it? What conditions do you need to see a doctor? On the 25th, the National Health and Wellness Commission organized an authoritative expert, Wang Guiqiang, director of the Department of Infectious Diseases of the First Hospital of Peking University, to answer the public’s hot issues about the prevention and treatment of infectious diseases in spring.

　　1. Q: What is Norovirus? What are the symptoms after infection?

　　Wang Guiqiang: Norovirus belongs to the calicivirus family. After infection, the main symptoms are vomiting and diarrhea, which is an infectious disease of digestive tract. The source of infection is mainly from the mouth, but also through aerosol and close contact, such as primary school and kindergarten children holding and touching each other.

　　From the clinical manifestations, the symptoms are mild and severe, most of which are vomiting and diarrhea, while others lead to severe vomiting and diarrhea, and some serious cases may have systemic symptoms such as fever. Vomiting and diarrhea can cause a lot of electrolyte water loss in human body. Therefore, after being infected with Norovirus, it is necessary to fully rehydrate, pay attention to rest, and take sugar salt water or use rehydration salt in time.

　　2. Q: What do you need to see a doctor after being infected with Norovirus? How to prevent it?

　　Wang Guiqiang: If young children and the elderly are infected with Norovirus and show weakness, apathy, dry mouth and dry eyes, these conditions may be hypotension. We should measure blood pressure in time, go to the hospital in time, and give corresponding rehydration in the hospital.

　　If you dispose of it at home, you must pay attention to drinking light salt water or sugar salt water, because norovirus infection mainly leads to diarrhea and vomiting, which leads to the loss of a lot of electrolytes and water in the human body, which may have serious consequences. Some serious cases, such as elderly patients with basic diseases, may induce shock and other manifestations, so we should pay special attention to elderly patients with basic diseases.

　　Norovirus is mainly transmitted through the digestive tract. The first thing to do well in prevention is to manage the hygiene of food and water sources safely. The second thing is to do well in hand hygiene and wash your hands before meals. In places where children’s care institutions, primary schools and other people gather, once an epidemic situation occurs, it is necessary to immediately check whether food and water sources are polluted, and key areas such as canteens must be carefully inspected and sterilized to avoid further spread.

　　3. Q: What is the flu? What’s the difference with the common cold?

　　Wang Guiqiang: Influenza is an acute respiratory infection caused by influenza virus. The actual difference between influenza and common cold is mainly in the degree of illness and pathogen.

　　First, the etiology of the pathogen is different. There are many pathogens that can cause cold-like symptoms, and influenza is caused by influenza virus. At present, influenza A virus is more prevalent.

　　Second, flu symptoms are more serious than the common cold. Influenza can lead to persistent high fever, aching muscles and joints all over the body, and severe pneumonia. At the same time, influenza has the risk of aggravating the basic diseases of the elderly, and some patients may have secondary infections, such as upper respiratory tract infection, tracheitis and secondary bacterial infections. The general symptoms of the common cold are mild.

　　Third, in terms of treatment, influenza has specific drugs, and it is suggested that the sooner antiviral drugs are involved, the better. Although influenza is a self-limited disease, early use of drugs can shorten the course of disease, relieve symptoms and reduce the risk of severe illness. The common cold can generally be treated with symptomatic treatment. Drink plenty of water and pay attention to rest. There is no specific medicine.

　　Fourth, from the perspective of prognosis and complications, influenza is relatively harmful, and some individuals may cause the risk of hospitalization or even death.

　　4. Q: What symptoms do you need to see a doctor when you have the flu? How to prevent it?

　　Wang Guiqiang: From the point of flu treatment, generally speaking, symptomatic support treatment is the main treatment. If there is persistent high fever, shortness of breath and aggravation of basic diseases, you should go to the hospital in time. Especially for the elderly with basic diseases, it is suggested that they should go to the hospital in time when they have symptoms of fever, cough, headache and fatigue. If they are diagnosed with influenza, they should use antiviral drugs as soon as possible to avoid further deterioration of the disease, which will lead to the aggravation of the basic diseases. At the same time, it is recommended to carry out influenza vaccination every autumn.

　　Influenza is a respiratory infectious disease, and the prevention of respiratory infectious diseases is similar. Some measures to prevent Covid-19 infection are also measures to prevent influenza, and also help to reduce the risk of norovirus infection. Frequent ventilation, wearing a mask and good hand hygiene are all effective means to prevent influenza. In winter and spring, it is recommended that you wear masks in places where people gather or in closed spaces. Frequent hand washing, frequent ventilation and keeping social distance are effective in preventing all respiratory infectious diseases.

Weave a secret fund supervision network to build a medical insurance protection line. Recently, Harbin Medical Insurance Bureau issued a typical case of cracking down on fraud and insurance fraud.

First, Harbin People’s Dental Clinic illegally settled the medical insurance fund case.

According to the investigation of Harbin Medical Insurance Bureau, in 2019, in the process of providing services for the insured, Harbin People’s Stomatological Clinic was suspected of uploading and settling the medical expenses incurred in other medical institutions through this designated medical institution, involving 2 people, involving an amount of 4,000 yuan. According to Article 87 of People’s Republic of China (PRC) Social Insurance Law, Service Agreement of Designated Medical Institutions with Basic Medical Insurance in Harbin, and Paragraph 4 of Article 40 in Chapter 4 of Regulations on the Supervision and Administration of the Use of Medical Insurance Funds, Harbin Medical Security Bureau made a decision to terminate the service agreement, recover the illegal amount of 4,000 yuan and impose a fine of twice the illegal amount, with a total fine of 8,000 yuan.

2. The case of illegal settlement of medical insurance fund in Xuefu Store of Heilongjiang Hua Wei Kangjian Pharmacy Chain Co., Ltd.

During the special verification of multiple MAC addresses, Harbin Medical Security Bureau found that Xuefu Store of Hua Wei Kangjian Pharmacy Chain Co., Ltd. in Heilongjiang Province had privately connected to the medical insurance network and made medical insurance settlement. After investigation and verification, third-party data screening and comparison, it was confirmed that the store involved an illegal amount of 51,065.9 yuan. In accordance with Item (3) of Article 39 of Harbin Medical Insurance Designated Retail Drugstore Service Agreement (2020 Edition), the service agreement of this store shall be dissolved and the illegal expenses shall be recovered.

III. Case of illegal settlement of medical insurance fund in Dongxin Village Clinic of Zhoujia Town, Shuangcheng District

Harbin Audit Bureau found it during the audit of the medical insurance fund in Shuangcheng District in 2019 and was investigated by the Municipal Medical Insurance Bureau. After investigation and confession by the parties concerned, Fu Mopeng, a clinic in Dongxin Village, Zhoujia Town, Shuangcheng District, Harbin, defrauded the medical insurance fund of 164,611.52 yuan in the form of false medical expenses in 2018 (it has been returned to the medical insurance fund account). According to the Administrative Punishment Law of the People’s Republic of China and the Provisions on the Transfer of Suspected Criminal Cases by Administrative Law Enforcement Organs, Harbin Medical Security Bureau transferred the relevant evidential materials of the case to judicial organs. After trial by the people’s court, according to the facts and circumstances of the crime, the village doctor involved in the clinic was sentenced to fraud and fined.

4. Shuangcheng Renkang Hospital illegally settled the medical insurance fund case

After investigation by Harbin Medical Insurance Bureau and Harbin Medical Insurance Center, Harbin Shuangcheng Renkang Hospital inflated the medical expenses of medical insurance patients in the form of returning drugs to the library in 2017 -2018, and the medical insurance fund was 739,977.99 yuan after audit verification. After an extended inspection of the use of medical insurance funds in this hospital during 2018 -2019, it was found that the hospital violated the restrictions of drug list, such as drug use, string charges and other illegal acts, and induced the insured to be hospitalized by preferential medical treatment, which was suspected of defrauding the medical insurance fund. According to the relevant provisions of Article 87 of the Social Insurance Law of People’s Republic of China (PRC) and the relevant provisions of Article 66, paragraph 1, Chapter 7 of the Service Agreement for Designated Medical Institutions of Basic Medical Insurance for Urban Employees in Harbin, the service agreement of this hospital was terminated, the illegal medical insurance fund was recovered and handed over to judicial organs for handling.

V. The case of illegal settlement of medical insurance fund by Guofu Branch of Heilongjiang Jintian Aixin Pharmaceutical Chain Co., Ltd.

After investigation by Harbin Medical Security Bureau and Harbin Medical Security Service Center, Guofu Branch of Heilongjiang Jintian Aixin Pharmaceutical Chain Co., Ltd. was suspected of providing medical insurance settlement for non-designated institutions, involving 13,537.6 yuan. Harbin Medical Security Bureau and Harbin Medical Security Service Center terminated the designated medical insurance service agreement of the hospital in accordance with Article 87 of People’s Republic of China (PRC) Social Insurance Law and Article 37, paragraph 3 of Harbin Basic Medical Insurance Designated Medical Institutions Service Agreement; Guofu Store was ordered to return 13,537.6 yuan to the medical insurance fund, and was fined twice the amount defrauded, with a total fine of 27,075.2 yuan.

Six, Harbin Xiangfang District Happiness Hospital illegal settlement of medical insurance fund case.

After verification by Harbin Medical Insurance Bureau, Happiness Hospital in Xiangfang District of Harbin has unreasonable charges, drug use in violation of drug restrictions and other acts, and the total illegal expenses are 139,847.86 yuan. The hospital took the initiative to correct the violations and has returned all the illegal expenses of 139,847.86 yuan. According to Paragraph 6 and Paragraph 12 of Article 73 of Harbin Designated Medical Institutions Service Agreement (2020 Edition) and Paragraph 27 and Paragraph 36 of Article 2 of the scoring standard of the Measures for the Assessment of Service Quality of Designated Medical Institutions, the service qualification was suspended for one month, and the assessment score was deducted and linked to the assessment fund.

7. The case of illegal settlement of medical insurance fund by Chang ‘an Community Health Service Center in Tonghe County.

According to the investigation by Tonghe County Health Insurance Bureau, there are some problems in Changan Community Health Service Center in Tonghe County during 2020, such as unreasonable inspection, unreasonable treatment, excessive inspection, repeated charges, and charges exceeding the price, involving a total of 69,201.9 yuan in illegal expenses. Tonghe County Medical Security Bureau ordered Chang ‘an Community Health Service Center to return the illegal fees totaling 69,201.9 yuan and suspend its service agreement for one month according to the provisions of Article 66 of the Medical Service Agreement of Designated Medical Institutions of Tonghe County Medical Insurance.

8. Heilongjiang Dekang Hospital illegally settled the medical insurance fund case.

After investigation by the Yanshou County Medical Security Bureau, in April 2021, with the purpose of generating profits for the hospital, Dekang Hospital of Heilongjiang hired sitting doctors to persuade patients to take care of minor illnesses, and the insured who did not meet the admission indications were admitted to the hospital, resulting in the phenomenon of "hanging bed", which led to improper expenditure of 25,300 yuan from the medical insurance fund. According to Article 61 of the medical service agreement of medical insurance designated medical institutions in Yanshou County and other relevant regulations, the Yanshou County Medical Security Bureau fully recovered the illegal medical expenses of 25,300 yuan, and suspended the service agreement of designated medical institutions in Heilongjiang Dekang Hospital for three months.

Nine, shangzhi city Lianghe Town Center Health Center illegally settled the medical insurance fund case.

In the daily audit inspection, the handling center of shangzhi city Medical Insurance Bureau found that in 2020, four patients, including Wang, had decomposition hospitalization behavior, involving a violation amount of 4,870.65 yuan; The list of medical expenses of three patients in this hospital is inconsistent with the doctor’s advice, involving an illegal amount of 3677.39 yuan. According to the provisions of Articles 33 and 47 of the Interim Measures for the Supervision and Administration of Medical Security Fund in Heilongjiang Province, there are some problems in shangzhi city Lianghe Town Central Health Center, such as decomposition of hospitalization, the list of expenses inconsistent with the doctor’s advice, etc., and the amount involved in the violation shall be recovered. According to the provisions of Article 87 of People’s Republic of China (PRC) Social Insurance Law, a fine of three times the amount of violation was imposed.

X. Harbin Minsheng Hospital illegally settled the medical insurance fund case.

Harbin Medical Insurance Bureau and the Municipal Public Security Bureau jointly sent an inspection team to inspect the management and use of medical insurance funds in Binxian County from January 2018 to July 2020. During the inspection, it was found that Harbin Minsheng Hospital paid RMB 118,264.30 to the medical insurance fund for residents’ medical insurance exceeding the restrictive conditions and diseases’ drug use violations, and carried out MRI inspection for medical treatment projects exceeding the medical institution practice license, involving RMB 8,100 to the medical insurance fund for violations. According to the provisions of the tenth and twelfth paragraphs of Article 72 of the Service Agreement for Designated Medical Institutions of Binxian Medical Security Bureau, the paid illegal medical insurance fund of 126,364.30 yuan was recovered, deducting 150 points for urban and rural residents in 2020 and 100 points for urban workers in 2020. (Harbin Daily reporter Yu Yongzhen)

Born extraordinary, each has its own light.

The ubiquitous and ever-present public relations communication behavior can be the art of vertical and horizontal cooperation, the warm offensive that directly reaches people’s hearts, and the "hardest scale" when turning "crisis" into "opportunity". Born extraordinary, each has its own light.

In today’s era, there are only a few enterprises that "make a fortune by muffling their voices", and the law that "the fragrance of wine is not afraid of the depth of the alley" has quietly lost its former charm. Most enterprises are trying their best to build brand image and spare no effort to promote their products. Therefore, "who am I, where do I come from and where do I go?" This eternal philosophical problem has become an unavoidable question for many enterprises in the process of development.

Harold lasswell, a famous American political scientist, put forward the formula of five factors in the communication process in 1948-"Who? Say what? Through what channels? To whom? What effect has it produced? " -It is a simple mode to solve the above problems through one-way communication. Therefore, public relations communication plays an increasingly important role in the communication means of many enterprises.

In the Internet age when the public relations communication industry is increasingly diversified, internet plus’s public relations communication behavior, which takes two-way communication as the cause and effect, is increasingly popular, and at the same time, the industry has entered the best moment of its development.

As the saying goes, those who struggle are the first. The emergence of classic cases depends on the collective wisdom of the public relations communication team, and the prosperity of the public relations communication industry comes from the convergence of individual forces contributed by different enterprises.　

Blue cursor

In the era of big data and social media, Blue Cursor has positioned itself as a marketing technology company that fully empowers the smart management of enterprises in the era of big data and social networks. Blue Cursor has been seeking innovation and change. Zhao Wenquan, chairman and CEO of Blue Cursor, said that Blue Cursor should quickly integrate the two capabilities of "creative service content" and "product technical resources" into a new capability.

On December 11th, 2019, Blue Label Media, a subsidiary of Blue Cursor, and Branded Cities, a North American company with many core outdoor media resources, announced the establishment of an exclusive partnership in China. The cooperation will include outdoor large-screen resources such as Nasdaq and Reuters located in Times Square, new york, USA, which will open a new beginning of outdoor integration resources and help China brand win overseas.

Blue Cursor is committed to providing one-stop marketing solutions for China brands. At present, in addition to existing media online resources such as Facebook, Google, Twitter, etc., Blue Label Media continues to explore and enrich resources or services in different fields, such as overseas online red, outdoor big screen, offline activities and PR, so as to provide customers with integrated marketing solutions.

Blue Cursor, which has been committed to transforming into a technology marketing company, aims to expand new business by relying on four engines: capital engine, customer engine, creative ability engine and data and algorithm engine, with a view to creating higher-value services for customers.　

If you are new, new and new, the blue cursor is the key to becoming an adult.

Ji heng Rui zhi spread group

With the continuous development of science and technology, traditional communication methods such as television and radio are gradually being replaced by new generation communication methods such as social circles and short videos. However, no matter how the carrier is updated and iterated, how to strengthen brand transformation and expand brand effect is still the core of brand concern.

In view of this, Jiheng Ruizhi Communication Group can achieve accurate positioning analysis by constantly gaining insight into the user’s trends and exploring the user’s needs, and at the same time keep pace with the times, which can gain effective attention for the brand and realize the greatest transformation.

Two years ago, the positioning communication made by Jiheng Ruizhi Communication Group for Debon Express was once praised by the industry, and the brand positioning obtained by Debon Express was "big-piece express". Such positioning information needs to be effectively transmitted to small B enterprises, which forms dislocation competition with other express delivery companies, making Debon Express a category representative of "big-piece express".

As the relevant person of Jiheng Ruizhi Communication Group said, to transform the strategic description of Debon Express’s "commitment" into communication language and form a "cultural hot word" that small B enterprises feel depends on the data ability and the "feel" of Jiheng Ruizhi Communication Group in the communication context.　

Jiheng Ruizhi Communication Group constantly explores the new development law behind marketing by finding common ways. With a more professional and international marketing perspective, it opens a new chapter in marketing and sets a benchmark for industry innovation, so as to better meet the new innovation needs of its partners.　

The so-called know yourself and know yourself. The success of Jiheng Ruizhi Communication Group can not be separated from its service to customers.

As one of the large-scale well-known commercial marketing organizations in China, Jiheng Ruizhi Communication Group has helped many well-known brands to create one marketing method close to users in line with the user-centered concept.

Suoxiang　

Suoxiang is famous for building many Fortune 500 companies, and its classic marketing cases are also emerging one after another. In recent years, integrated marketing communication cases of well-known domestic brands such as Nongfu Spring, Jinjiu, Xijiu and Geely have been created.

As the saying goes, get on the horse and give a ride. Suoxiang is willing to spend eight years escorting customers. Its "five-oriented" strategic integrated marketing plan tailored for People’s Electric Appliances finally escorted People’s Electric Appliances into the ranks of China’s top 500 brands, and at the same time made it rank among the top 500 mechanical enterprises in the world.　

The survival of the fittest is the only way to compete in shopping malls, and the law of the jungle is also the cruel reality of industry competition. Therefore, Suoxiang focuses its business on serving small and medium-sized enterprises, and 60% of its business comes from small and medium-sized enterprises. It is always Suoxiang’s unchanging sense of responsibility and initial intention to help small and medium-sized enterprises develop and become bigger and stronger.　

Lu Yongfeng, the founder and chairman of Suoxiang Marketing Communication Group, has a keen insight into the weakness and helplessness exposed by small and medium-sized enterprises in the fierce industry competition during the cooperation with them. He believes that it is more necessary for professional marketing consulting companies to tailor them to find problems and overcome them, so as to achieve results.　

It is better to teach people to fish than to teach them to fish, which is the new realm that Suoxiang is striving for.　

Addition and subtraction of public relations communication industry in the internet age　

At present, there is a serious division between two levels of public relations companies. Some companies are flourishing, and some companies have gradually lost their advantages in the fierce competition. On the whole, local public relations companies are more flexible. Blue Cursor has created an online university exclusive to marketers, Blue Label University, International Hengruizhi Communication Group, Xuan Ya International and other integrated resources, and has a better alliance network. Disi, Lingsi and Haitang are actively transforming, and international brands such as Ogilvy and Weida still exist.

The development and prosperity of the Internet has opened up a new "battlefield" for public relations, in which the competition among public relations companies will only be more intense and cruel. It must be hard to strike the iron. Only by adding and subtracting according to our own situation can we go into battle lightly in the era of big data. Relevant companies in the public relations and communication industry have also explored some "playing methods" that can be followed in the future.　

First, make good use of high-quality media platforms. As we all know, it is very cost-effective to publish, generate and share favorite social content. Therefore, we should learn to use the new media platform to form a large-scale communication effect. In recent years, the practice of international brand advertisements entering the WeChat circle of friends is worthy of praise.　

Second, assume corporate social responsibility. Show your talents in times of crisis. In the national mobilization of all directions to help Wuhan, China enterprises are a mighty division. In the future, more brands will follow, and public relations practitioners should focus more on promoting positive initiatives, such as social, political and environmental issues.　

Third, the content is that king is king. In the Internet age, public relations communication can be spread through various media channels, and then trust can be established with the target customer groups. In the past, many enterprises pushed commercial advertising content lacking authenticity for users through technical intervention and search engine optimization, which seriously affected the user experience, but this caused the loss of customers to some extent. Therefore, the types of soft articles and commercial content published by enterprises should be more reasonable and authentic, and show more real content to the target audience as much as possible.　

Fourth, formulate diversified news release strategies. At present, users have more choices in obtaining news channels. In order to help enterprises gain a better brand image, we should formulate a set of scientific and reasonable news release strategies for enterprises and regularly release high-quality news releases, which can not only achieve better marketing communication effect by combining news hotspots, but also play an important role in corporate public relations management module.　

Fifth, engage in social listening. Controlling narrative is very important for brand development. With the right tools and strategies, social listening can effectively control the public relations crisis or solve the problems concerned by customers. Successful crisis public relations is an important opportunity to turn "crisis" into "opportunity".　

tag　

Go to the army to cut the plot, and then cut the hand.　

No matter how the times develop, science and technology are all tools to boost the development of the industry, and the two unchanging magic weapons may still be: 1. Values and 2. Logic.