＂double 11＂ and ＂hoarding＂ have heated up tourism.

　　Tourists visit Hongcun Village, yi county, Anhui, a world cultural heritage site. Photo by Shi Yalei (people’s picture)

　　A glimpse of Qixingling Ski Resort in Paibu Town, Tonggu County, Yichun City, Jiangxi Province. Photo by Zhou Liang (people’s picture)

　　During this year’s "double 11" period, the consumption pattern of "hoarding goods first, then making an appointment" continued to prevail, and hotel packages, theme park packages, scenic spot tickets packages, and village accommodations all became hot-selling products. "double 11" was originally a low season for traditional tourism, but now it has become a peak season for "hoarding tourism". In order to better protect consumers’ rights and interests, the reservation validity of some tourism products has been extended. The pre-sale of "double 11" tourism products has become a new consumption highlight, which also provides a new path for the "off-season" of tourism and contributes to the recovery of the tourism industry.

　　Ice and snow tourism is heating up.

　　According to the data of online travel platform Flying Pig, in double 11 this year, consumers "hoarded" over 300,000 tickets, nearly 1.9 million high-star hotel packages, over 450,000 popular theme park packages and over 500,000 popular scenic spot ticket packages. Among them, ice and snow tourism is the first category to heat up.

　　As the temperature drops, the major ski resorts are about to open, and the heat is rising. Changbai Mountain, Yabuli, Chongli, Harbin and Xuexiang are among the top hot destinations for ice and snow tourism. Wangxin, general manager of Wanda Hotels & Resorts Marketing Center, said that this year is expected to be the first year of ice and snow tourism outbreak. In this snow season, hotels and snow resorts hosting the Winter Olympics will be opened to ordinary consumers one after another, and there will be more ice and snow entertainment facilities and places in Changbai Mountain and Chongli, and various slides and play experiences will be suitable for different customers. According to Ctrip data, from October 20th to November 8th, the booking volume of Jilin ice and snow tourism products ranked second in the country.

　　Ice and snow tourism is becoming a "hot consumption" in winter, which stimulates tourists’ willingness to place orders in advance for long-distance tourism consumption. On the Flying Pig Platform, nearly 90% of the "double 11" ice and snow tourism orders come from southern cities, and Shanghai, Hangzhou, Beijing, Shenzhen, Guangzhou, Nanjing, Wuhan, Suzhou, Ningbo and Chengdu have become the top ten tourist destinations. In addition to routine projects such as snow appreciation and skiing, the ice and snow tourism products this winter are more diversified, and the "skiing +X" experience projects including hiking in snow, snow frisbee, snowmobile cross-country and snow field travel photography are favored by consumers. By 24: 00 on November 6th, the related packages of Wanda Changbai Mountain Ski Hotel had sold over 70,000 pieces, and "Ski +X" products such as "Ski+Accommodation+Hot Springs+Water Park" were selling well.

　　From 0: 00 on October 25th, the first batch of consumers who have finished hoarding ice and snow tourism products began to make an appointment for their own ice and snow trips. Flying pig data shows that Changbai Mountain has become one of the popular write-off places.

　　Accumulate strength for market recovery

　　This year’s "double 11", Gaoxing Hotel Group, theme parks and airlines have released new products and packages. A number of local hotel brands including Wanda, Kaiyuan and Jianfa ushered in sales growth. The person in charge of sales and marketing in marriott international Greater China said that even in the off-season of the tourism industry, during the "double 11" period, tourism enterprises can lock in consumer demand by "hoarding goods in advance", restart consumer willingness, and accumulate strength for market recovery by "hoarding tourism".

　　Some travel agencies, homestay businesses, etc., which were hit hard by the COVID-19 epidemic, also sought opportunities by participating in the "double 11" e-commerce activities. Xie Yi, head of Kunming Chun Xue International Travel Service, introduced that this year’s "double 11", the travel agency sold more than 1,500 popular goods on the flying pig platform, with a turnover of nearly 5 million yuan. In Xie Yi’s view, this means "locking 1,500 service consumers’ opportunities for future travel in advance". "We actively explore new ways to enhance the certainty of goods and services, and enhance consumers’ willingness to travel with the help of hotel upgrades, special gifts and other rights."

　　Huihuang Jingxi Tourism Development Co., Ltd. has made great efforts in tourism products. At present, young tourists have become the main force of travel, and they are full of interest in traditional culture and non-legacy crafts. In this year’s "double 11", the company not only launched the Hongcun Village Accommodation and Ticket Package, but also designed and launched in-depth experience products, such as traditional craft research products such as tie-in lanterns.

　　Travel focuses on experience. During the "double 11" period, Xishuangbanna Yuejing International Travel Service mainly promoted "private tours" and "boutique tours", paid more attention to service details, prepared raincoats and umbrellas, emergency medicine boxes and alcohol masks for tourists, and provided more guarantees for tourists in terms of quality and safety.

　　New exploration of online travel

　　The Ministry of Culture and Tourism recently drafted the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Online Tourism Market (Draft for Comment), aiming at further strengthening the management of the online tourism market, giving full play to the positive role of online tourism enterprises in integrating tourism resources, promoting the coordinated development of related tourism enterprises such as transportation, accommodation, catering, sightseeing and entertainment, promoting the sustained and healthy development of the platform economy, and safeguarding the legitimate rights and interests of tourists. It is one of the important contents to explore online travel platform enterprises to operate tourism pre-sale business.

　　In 2013, "taobao travel" cooperated with merchants during the "double 11" that year, and packaged the hotel’s right to use multiple nights into a package for consumers to purchase at one time and redeem for use in the future. In recent years, the pre-sale model of tourism products has matured and been accepted by consumers and tourism enterprises. Affected by the epidemic situation, this pre-sale mode of "hoarding goods first, then making an appointment" has become a popular tourism consumption choice under uncertain travel conditions.

　　In order to ensure the smooth verification of purchased products and allow consumers to arrange their travel time flexibly, online travel companies have implemented a series of safeguard measures to fulfill their service commitments. For example, Tongcheng Tourism puts forward "good goods are safely stored" to provide consumers with "advance booking and return at any time" service; In order to reduce the worries brought by the uncertainty of travel to consumers, nearly 80% of the tourist products on flying pigs in double 11 this year are "sold in stock, that is, bought immediately", and consumers can make an appointment directly from 0: 00 on October 25th without waiting. On the basis of "hoarding first, making an appointment later, and not refundable", the validity of some goods’ reservations will be extended until the second half of next year at the latest.