Yaning： Get through the ＂One Fish Eat More＂ mode. The Knockout plans to make a movie.

Special feature of 1905 film network "Open up different forms of cultural products with the business model of eating more than one fish, be an entertainment company driven by scientific and technological innovation, and witness the prosperity and development of China film market."

In recent years, iQiyi has frequently exploded in the field of TV dramas and online dramas, and was asked about the "success password" behind it. The senior vice president of iQiyi and the president of iQiyi Film believe that "going deep into life and emphasizing originality" is the most important. As a film company with Internet genes, iQiyi Film is committed to innovating the Internet film mode, incubating high-quality IP and creating more value for the film industry.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch "Blue Feather Meeting Room" at 22:00 every night — — Dialogue spring. Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with Yaning, senior vice president of iQiyi and president of iQiyi Film, focusing on how iQiyi incubates high-quality IP in multiple chains, driven by scientific and technological innovation, and boosting China films to start again.

Make use of high-quality internet resources to open up the business model of "one fish to eat more"

Plan to adapt the film

"I believe that this Spring Festival file indicates that our film market will be very prosperous throughout the year, and we also look forward to a better figure this year." As an important film enterprise in China, iQiyi Film hopes to make its due contribution to this good harvest.

Over the years, iQiyi has launched a lot of explosive dramas, and it is also continuing to refuel and explore in the direction of the film:, starring in the story background of the special struggle to eliminate evil, innovating in the theme, the film is deeply welcomed and loved by the audience; The youth film produced by Iqiyi won the best children’s film in the 34th China Golden Rooster Award and was recognized by the industry.

Yaning believes that "in film creation, it is very important to constantly explore new and good themes. In addition, going deep into life and paying attention to life is also a very important point in theme innovation. "

At the same time, Iqiyi is also paying attention to different types of films and promoting literary masterpieces. If the director’s choice is broadcast in the iQiyi Super Cinema. Iqiyi co-produced "Chasing the Moon" directed by the director and cooperated with the Youth Film Studio. The film was adapted from the novel "Past" which won the Lu Xun Literature Award, and was shortlisted for the main competition unit of the 12th Beijing International Film Festival.

As the leading long video platform in China, iQiyi has a large number of online viewing users. "We have a market share of more than 50% among movie users on long video lines." According to Yaning, the online audience is larger than offline, and there are more male groups. The offline audience is mainly young women. Iqiyi has high-quality Internet resources. "On the Internet, we can better understand the needs of the audience, which will be of great help to our future creation."

In addition, iQiyi has built an online on-demand cloud cinema, in which the movie volume is not as big as that of cinema movies, but through this platform, young filmmakers have the opportunity to stand out and try and make mistakes.

"Eating more fish means opening up different forms of cultural products to each other, and the same IP can eat more fish." Yaning said that iQiyi has four categories of content: drama series, variety shows, movies and animation, and adheres to the business model of "one fish eats more", which is an important strategy for iQiyi in content creation and production.

For example, they are planning to put the popular variety "Summer of the Band" on the big screen, which is currently in the stage of polishing the script and has been developed for nearly two years. "It is still difficult to really do it. It is necessary to reconstruct the story without losing the core of the variety show."

They are also considering making the annual explosion drama The Knockout into a movie. "In the end, we may have to think about it again. In short, we will continue to explore this kind of theme."

True colorsWaiting for a number of new films to hit.

Deepen the genre, strong rhythm and strong emotion of cinema films.

Iqiyi is youthful. Yaning said that she hopes to make the production ability the core competitiveness of Iqiyi Film. For the content production of cinema films, they attach importance to three points: typology, strong rhythm and strong emotions, and deepen the quality products in this direction.

After 2023, what new films will iQiyi Film bring to meet the audience? Yaning announced the latest film list in advance:

The film directed and produced by will be released nationwide on March 31st. The film is adapted from the original work, and a family of five is waiting for each other with laughter and abuse. The healing story with laughter and tears is about to be staged this spring. The disaster genre film "Jedi Pursuit" with the theme of drug control will be released in the second quarter, starring directors,,, and so on. ,, starring in the criminal action film True Color and the animated film Zhong Kui are scheduled to be released in the summer, and Zhong Kui is the first work of iQiyi to test the country.

In the National Day file, iQiyi Film will participate in key projects with the theme of "Resisting US Aggression and Aid Korea". In November, it is planned to launch a family theme drama film and a crime action film starring,, and. The China version based on the Spanish suspense film IP of the same name will be released at the end of the year.

"More than half of these films are made by new directors and young directors. Like the director of "Sweeping the Black, Decisive Battle", this is his second work, which has achieved more than 400 million box office, which is of great help to his later development. " Yaning said that iQiyi hopes to give more resources and opportunities to young directors with ideas, enthusiasm and ability.

Yaning expects that iQiyi Film will have 8 films to meet the audience every year. At present, there are several independent film studios, each of which independently develops and produces films, and continues to contribute to the spring of China films.