Agitation and resistance

Sidelights on the Development of Rock Music in Xi ‘an

Text | hammer

01

Writing the rock history of any China city is inseparable from its birthplace: Beijing. From a historical point of view, Beijing represents the center of Chinese rock and roll, from which rock and roll radiates to other cities, thus forming an influence. The first Chinese rock band recognized by the industry was Wan Li Ma Wang, which was founded in Beijing Foreign Studies University around 1980. It mainly covered the works of The Beatles and other established bands, and this year was considered as the first year of Chinese rock.

The word "Wan Li Ma Wang" seems to have nothing to do with it, but the source is quite interesting: the band members heard that there was a swift horse in North Korea, and several people’s surnames were just Wan, Li, Ma and several kings, covering it, so Wan Li Ma Wang Band was established.

Strictly speaking, "Wan Li Ma Wang" bears the imprint of a campus band, and only a handful of performances were performed in the school. At that time, people’s understanding of literary programs was still in the period of recitation, solo and chorus, and such a band excited the teachers and students of the school. Before the wish of performing outside the school came true, the band broke up. What’s more, it’s a pity that the band didn’t leave any information.

This is not so much Chinese rock music around 1980 as it is just Beijing rock music. Before 1985, the word "rock and roll" was still blank in Xi ‘an, and only some people came into contact with European and American music sporadically. At that time, most of the channels for contacting European and American music came from the staff and relatives of the government and multinational companies. Although Beyond Band in Hong Kong was established as early as 1983, it did not have much influence on rock music in the Mainland. At this stage, people who come into contact with rock music (European and American music) in Xi ‘an can’t be counted specifically. People who are familiar with rock music in Xi ‘an firmly believe that the time when rock music appeared in Xi ‘an does not lag behind Beijing and other places.

According to Ali, the lead singer of the Xinjiang band "Return" who came to Xi ‘an for development, Xu Fei of Xiying Factory was the representative of the early Xi ‘an rock music. Xu Fei, a singer, went to Shenzhen for development in 1985. In 1986, he published China’s first rock album "Rock Night on Rock Station". This album has no data to check, and it has not been mentioned in the history of Chinese rock. Whether it is China’s first rock album remains to be discussed. Ali recalled that in 1983 or 1984, in a film co-produced by Xi ‘an Film Studio and Inner Mongolia Film Studio, I saw pictures of several bands, which were said to be the electro-acoustic bands of Xi ‘an Xinlei Orchestra.

In 1986, Cui Jian formed the seven plywood Band and published the first album "The Prodigal Son". Today, this is an album full of Taiwanese folk songs in the 1980s, which has nothing to do with "rock". At that time, Cui Jian was just 25 years old, and her pronunciation was clear and her voice was smooth, which was totally different from what she is now. Many people who heard this album for the first time were surprised by the sound changes before and after Cui Jian.

In 1986, Teresa Teng became a household name, which reflected people’s enthusiasm for new things at that time. More young people wore long or semi-long hair and permed their hair. It was fashionable to have a Sanyo tape recorder, wear jeans (bell bottoms) and dance in break dancing. The word "rock" began to appear among some young people, and electro-acoustic bands began to appear in the song and dance troupes in the country since the age of acupuncture. "Going to the cave", a legendary word, is extremely important in the history of rock music, but few people talk about it. At that time, there were many specific words closely related to rock music, which became the special jargon that people connected with each other in the performance market at that time. The performance is called "going to the cave", the labor fee is called "blocking the pestle", and the organizer is called "the head of the cave", and there are also different classifications of "the cave". Those who don’t get the money are called "the water cave" and those who are particularly popular are called "the fire cave".

It was a special era. The reform and opening up achieved initial results, the economy expanded rapidly, the people’s material life improved, there were more requirements for cultural life, and the performance market was unprecedentedly prosperous. Most rock people who have experienced that era have the impression that they earn a lot of money. Many well-known bands and musicians have gone through the cave: Tang Dynasty, Panther, Xu Wei … This is also the enlightenment era of Chinese rock, and the "seven plywood" composed by Cui Jian and Liu Yuan and the "tumbler" composed by Sun Guoqing and Cang Tianshuo have become famous. In 1986, Cui Jian sang "Nothing" at the "Concert of 100 Singers to Commemorate the International Year of Peace" held in Beijing, which influenced the national rock music of that era, including Xi ‘an.

Zhang Chu was unknown at that time. He tried to write his own songs when he was a student. It is said that "Going out to Yang Guan in the West" was completed in those years. In 1987, Zhang Chu, who studied in the Department of Civil Engineering of Shaanxi Mechanical Institute (now Xi ‘an University of Technology), dropped out of school and went to Beijing to develop alone, and soon published his first album. In 1991, Sister became one of the most important songs in Chinese rock music.

Zhang Chu is one of the indispensable keywords of rock music in Xi ‘an. At present, there are few systematic and complete information about this lonely rock singer. It is not impossible to piece together past information and interviews, but does anyone really care about the story behind a singer? The answer must be: not necessarily.

In 1988, Northwest Wind released by China Record Shanghai Company was born, which shocked a generation, with Fan Linlin’s My Hometown in Love, Cui Jian’s Nothing, Hang Tianqi’s Loess Plateau and Xintianyou as the most prominent ones, and was regarded as the "rock music" of that era. Cui Jian’s performance in Seoul Olympic Games was broadcast on CCTV, and rock music further appeared in Xi ‘an people’s field of vision. In the same year, the first truly recorded rock band in Xi ‘an, Instant Band, was established (later renamed Impact Band), with lead singers Fanny, guitar Xu Dongpo, bass Song Baoli and eight pounds keyboard. The members of the band have been active in the rock list of Xi ‘an in the following years. The appearance of this band has led a large number of people to embark on the road of musicians, spontaneous dances have become the stage of the band, and more people have begun to learn musical instruments. Many of these bands and musicians later participated in the nationwide acupuncture activities.

Rock on the New Long March released by Cui Jian in 1989 became the first rock album recognized in the history of Chinese rock. Although not many people have heard of this album, Cui Jian has become a "rock star" at that time (most people know Cui Jian but have never heard of Cui Jian’s songs, because the history of this album version is very complicated. The Hong Kong version and the Taiwan Province version were released by China Tourism Audio-visual Publishing House, and the other version was released by EMI Hong Kong Company and Koden Company in Taiwan Province. After that, EMI in Japan and Koden in Taiwan Province released the Japanese version and Koden republished it respectively. At that time, "Nothing" was also covered by many singers such as Liu Huan and Sun Guoqing, and it spread very fast. The enlightenment of many rockers is not so much Cui Jian as the song "Nothing". In 1990, Cui Jian came to Xi ‘an to perform. The audience was mostly college students, and everyone applauded with the singing. Cui Jian influenced more people and made them take the road of rock music.

In 1991, the East Lion Orchestra was established, and its members changed several times, becoming one of the most well-known names among the older generation bands in Xi ‘an. In the same year, China Fire 1 was released. The first song was Sister by Xi ‘an singer Zhang Chu. This album inspired more people to form a band. The band of the Tang Dynasty and Black Panther band released albums one after another, and rock music formed a camp, and then the number of dances in Xi ‘an increased significantly, and musicians began to popularize.

In 1992, the Flying Band was founded, with lead singer Xu Wei and guitar Takamatsu as its core members. There are bassist Tong Tong, keyboard player Ba Jin and drummer Zhang Laosan, which are considered as the best musicians in Xi ‘an at that time. At the same time, many musicians did not give up the point, and often traveled between Xi ‘an and other places. Most bands were not formal. At the end of 1993, the first performance of Fei Band in Xi ‘an International Studies University caused a sensation. The theater of 1,000 people was packed with 3,000 spectators, and the band performed five works. In February 1994, the Flying Band went to Chengdu to perform, which was very sensational. After the performance, it was interviewed by Chengdu Radio and major newspapers and magazines. In July 1994, Fei Band went to Yinchuan to attend the Northwest Rock Festival, and performed in Yinchuan Gymnasium with three other bands from Lanzhou, Ningxia and Inner Mongolia. The excellent finale performance attracted the attention of local media, and the live recording of the performance and the exclusive interview with the band were broadcast on Yinchuan Radio. After returning to Xi ‘an, Fei Band accepted a live interview with Shaanxi Literature and Art Station, and the Demo of the band’s songs was also played many times on the radio, which had a strong response. At the same time, Xu Wei began to be a guest at the Literature and Art Station to introduce western rock music.

However, the good times didn’t last long, because the band had no financial resources and other reasons, the contradictions among band members began to intensify. Until now, the contradictions among flying bands are still circulating, and there are many versions, which are difficult to distinguish between true and false. In 1994, Xu Wei left for Beijing, and the Flying Band temporarily stopped performing.

02

In those years, Chinese rock records emerged one after another. Apart from band and individual albums, platter became another major form of rock records. Well-known are Red Rock released in 1991, China Fire 1 released in 1992 and Rock Beijing 1 released in 1993. Among them, "Fire in China 1" and "Rock Beijing 1" have become classic records in the rock platter because they contain many famous bands.

In May, 1994, Zhang Mengmeng, who formed the Black Spider Band in Beijing, left the team and made "Southern Rock-Storm No.1 1994 in Guangzhou" (hereinafter referred to as "Southern Rock No.1"), including three bands in Shenzhen and seven bands in Guangzhou. The Southern Rock 1, which is dominated by Guangzhou Band, seems to be nothing remarkable in Xi ‘an Band, and the rockers in Xi ‘an have the idea of publishing their own works. Indeed, most of the musicians in "Southern Rock 1" are young, with uneven technical level. At the same time, they lack the strong rhythm of northern rock, and the over-commercialized allocation makes Xi ‘an rock people disdain.

The name "Southern Rock" is also considered by some people to be obviously rival to Beijing Rock, and immediately after its publication, it attracted fierce ridicule and booing from Beijing rock groups, which also led to people’s indifference and disdain for Southern Rock 2 published in 1995.

The opportunity appeared in 1995, when Zhang Yu planned the "Longdu Rock Concert", and the scene was bursting. At the concert, many musicians were performed by this band and then followed by other bands. Guitarist Wu Yixin and bassist Doudou were both musicians of Bo Band, RMB Band and Dust-free Band, drummer Zhang Chi was also the drummer of Xi ‘an Band, Bo Band, RMB Band and Dust-free Band, keyboard player Feng Jiyong was also the drummer of Bo Band and Dust-free Band, and guitarist Xu Dong Po and drummer Chen Jia were also the space. In those years, because of the high requirements of the band, the musicians who made their debut enthusiastically pursued personal skills and rehearsed very seriously, and grew into excellent musicians in Xi ‘an and even China. At the same time, this concert influenced more people to choose to play rock music, which greatly promoted the rock music in Xi ‘an. Subsequently, the idea of Xi ‘an Band publishing their own works became a reality, and "Rock in the West of China" was published on tape, which included the works of all the bands participating in the "Longdu Rock Concert". The bands and musicians appearing in the collection are recognized as the earliest rockers in Xi ‘an. The release of tapes has also promoted the fiery atmosphere of rock and roll in Xi ‘an.

In 1996, musicians spontaneously formed a music alliance, with Gao Song and Xu Dong Po, who were highly prestigious at that time, as the chairmen. At the same time, Gao Song reorganized the flying band and took the lead in holding many performances on campus and in the society. Due to the lack of funds, almost all performances started friends to find performance equipment such as speakers, and many engineering lines needed for performances were done by themselves. This performance lasted for three or four years. Since 1997, Li Quntao has organized foreign bands to perform large-scale performances. The names that often appear on the list are Panther, Tang Dynasty, Overload and Cobra. These Beijing bands frequently perform in Xi ‘an, and Xi ‘an has become another base for them after Beijing. These two years are the first golden age of rock and roll in Xi ‘an.

Since 1996, platter-like records have mushroomed, and the works of Xi ‘an Band have been published in the national public platter. Among them, Very Rock 2 released by Beijing Jingwen Records Co., Ltd. in 1997 included Freedom by Chrysanthemum and Knife Band and Retention by Flying Band. In 1998, "Rock Times" included Flying Band’s Back to Dream, and "Modern Sky 1" included Flying Band’s West Sun. In 2000, Modern Sky Audio Music Magazine 6 included a demo by Suni, the lead singer of Bitter Kids; I am You by Chen Yong, the lead singer of Sleeping Bag; Don’t Think Too Much by Gao Song, the guitarist of Flying Band; and Sunflowers in Cloudy Days by Chrysanthemum and Knife. From 1996 to 2000, the tape transited to CD, and the carrier of transmission changed. In those years, there was no professional recording studio in Xi ‘an, and recording was still a luxury for the band. The so-called "underground records" without record numbers were not accepted by that era. The requirement of recording equipment limits the development of the band, and they can only rely on record companies. Everyone thinks that it is the right way to have a chance to be officially published or a demo to be seen by a record company and then release a record.

03

In 1997, Liu Wen, who had formed a band in the painter’s village of Yuanmingyuan in Beijing, returned to Xi ‘an and opened the first musical instrument store in Xi ‘an: Oasis Musical Instrument Store. At that time, musical instruments were often overcrowded, and playing guitar was a cool thing.

In 1998, Du Kai, the lead singer of Boiling Point Band, formed the "Xi ‘an Rock Youth Federation" and began to hold a large-scale campus tour. A new generation of bands have been formed one after another, which is attributed to the accumulation of rock music in China for more than ten years, the influence of the earliest bands in Xi ‘an, and the performances of some Beijing bands and local bands held by Li Quntao’s "Peace HUOSE" and other bars on weekends. The old bands are not as active as before, and new bands are ready to move. With the rock performance of People’s Theatre in 1999 and the first 505 concert, more and more bands were formed, including Mucus Band, Giant Apple Band, CANKERED CORPSE, etc., but most of them broke up and broke up, and finally they could not get rid of the fate of dissolution. From 1998 to 2000, it was the transition period of rock music in Xi ‘an, and the old bands gradually withdrew from the stage.

During this period, Koudai experienced five years of development in Xi ‘an, and the regional market was very mature. Shops selling Koudai were widely known, and a large number of European and American rock music were accepted by more and more people, which also opened the horizons of many bands. Just like when rock music first entered China in the 1980s, there are more different styles of music in the mouthpiece, which makes everyone enthusiastic, and rock music is full of various possibilities. The enthusiasm for the tape has created the tape industry. The major record companies in the West deal with the backlog of products, which should have melted down the crushed records and sold them to China as garbage after being punched or punched. These "special products" have created the rapid fission of Chinese rock style. In the early days, they all sold the sky-high price of 80-100 yuan, which was unimaginable when a tape averaged 10-20 yuan. In those years, people engaged in this industry made money. People in those days had almost no way to understand world music except oral tapes.

The more you know, the more possibilities you have. The styles of rock bands in Xi ‘an are diversified, including CANKERED CORPSE in Death Metal Style, Mucus Band in New Metal Style, Repair Tank Band, Demon Core Band in Punk Style, and Hidden Band … Most of the bands in this period have no performances, so they are unknown. Even if there is a performance, it is only limited to small-scale venues such as campus, and it is difficult for bands to know and understand each other. Perhaps because of this, the bands at this stage have their own understanding of the environment at that time, with great gaps and differences. All this stems from the immaturity of the performance market.

This situation didn’t change until 2001, when the first Hanyao Music Festival was held, all-night performances and more than 20 new bands appeared, which made people exclaim that there were so many bands in Xi ‘an. This music festival has also become the first large-scale outdoor music festival in Xi ‘an rock history.

At the end of 2001, influenced by rock music, Theway, acting as the speaker of British Rogers, opened the Eight and a Half Bar. Soon, Liu Wencheng, the boss of Oasis Musical Instrument Store, set up the Oasis Music Network, which was managed by his friend Cao Shi. In the early days of its establishment, the 8 1/2 Bar only showed movies and undertook a small number of drama performances. Even so, it still attracted a large number of young artists, including action art, media people and excellent screenwriters. Oasis Music Network was a small forum in its early days, and its registered members were only some friends who often came to Oasis Musical Instrument Store and netizens of Cao Shi. But no one can imagine that in the next few years, they will jointly create another golden age of rock and roll in Xi ‘an.

……

Author: hammer

Publishing House: Lujiang Publishing House

Publication year: July, 2015

(This article is an excerpt from "Agitation and Resistance —— Sidelights on the Development of Rock Music in Xi ‘an")

Editor: Yan He Picture: Network

Contemporary cultural observer

　　Zhongxin Jingwei Client September 16 (Feng Fang) Recently, many places have successively issued new provident fund policies, stipulating that real estate development enterprises shall not restrict, obstruct or refuse buyers to use housing provident fund loans by raising housing sales prices and reducing price discounts. This is one of the illegal acts of real estate development enterprises that are mainly rectified by the Ministry of Housing and Urban-Rural Development and other seven departments.

　　On June 28th, seven departments, including the Ministry of Housing and Urban-Rural Development, jointly issued the "Notice on Launching Special Actions in Some Cities to Combat Illegal Acts against the Interests of the Masses and Control the Chaos in the Real Estate Market", which focused on six kinds of illegal acts of real estate development enterprises, including restricting, obstructing and refusing buyers to use housing provident fund loans or mortgage loans.

　　1 province and 9 cities responded within 80 days.

　　According to the incomplete statistics of the Sino-Singapore Jingwei client (WeChat WeChat official account: jwview), since the announcement of the notice on June 28th, nine cities including Xinxiang, Foshan, Chengdu, Urumqi, Yichang, Beijing, Zhengzhou, Luoyang and Nanjing, as well as Hunan Province, have successively issued new provident fund policies, specifically to rectify the illegal behaviors of housing enterprises refusing to purchase houses with provident fund loans in disguise.

　　Hunan, Nanjing, Foshan and other places have issued corresponding plans or measures to crack down on the illegal acts of the above-mentioned housing enterprises. On September 12, the Interim Measures for the Administration of Serious Dishonest List of Real Estate Market Operators in Hunan Province was promulgated, which stipulated that if real estate enterprises restrict, obstruct or refuse to use housing provident fund loans or mortgage loans, they will be blacklisted by real estate authorities at or above the county level.

　　On August 15th, Yichang Housing Provident Fund Management Center held a special office meeting to arrange the deployment center to carry out the special rectification action of "restricting, refusing and obstructing the use of provident fund loans by buyers".

　　In addition, Beijing, Chengdu, Zhengzhou, Luoyang, Xinxiang, Urumqi and other cities have issued notices or announcements respectively, stipulating that housing companies and intermediaries shall not restrict, obstruct or refuse buyers to use housing provident fund loans by raising housing sales prices and reducing price discounts. Chengdu Housing Provident Fund Management Center said on August 13th that it will focus on rectifying the illegal behaviors of development enterprises that restrict, obstruct and refuse the use of provident fund loans by employees who purchase houses through on-site inspections, unannounced visits and key spot checks.

　　However, this is not the first time that the Ministry of Housing and Urban-Rural Development and other relevant departments have mentioned safeguarding the rights and interests of provident fund housing loans.

　　On December 26th, 2017, the Ministry of Housing and Urban-Rural Development, the Ministry of Finance, the Bank of China, and the Ministry of Land and Resources jointly issued the Notice on Safeguarding the Rights and Interests of Housing Provident Fund Deposited in Employees’ Housing Loans, demanding that real estate development enterprises and sales intermediaries that restrict, obstruct or refuse employees to use housing provident fund loans to purchase houses be ordered to rectify. If the violation is serious and refuses to be rectified, it should be publicly exposed and incorporated into the enterprise credit information system, and it should be dealt with seriously according to law.

　　Since then, various localities have issued documents to regulate the use of housing provident fund loans to purchase houses in commercial housing sales and safeguard the rights and interests of employees who have paid provident fund. According to the preliminary statistics of the Sino-Singapore Jingwei client (WeChat WeChat official account: jwview), Hainan, Guangzhou, Shenzhen, Wuhan, Hangzhou, Xi ‘an, Taiyuan, Lanzhou, Suzhou, Foshan and other 20 leeways have publicly stated that they have ordered the housing enterprises and intermediary agencies that restrict, obstruct or refuse employees to use housing provident fund loans to purchase houses to rectify.

　　"Blackout", fine! Multi-measures to contain violations of housing enterprises

　　According to Xinhua News Agency on April 2, after the notice was issued in December last year, some developers in Shanghai, Guangdong, Fujian and other places still refused provident fund loans in disguise by setting the proportion of subscription funds, the payment period and refusing portfolio loans, which harmed the rights and interests of buyers.

　　Zhang Bo, chief analyst of Anjuke Real Estate Research Institute, said that the slow payment rate is the main reason why developers exclude buyers from using provident fund loans. The complicated process of provident fund loans and the long loan period lead to the decline of enterprise capital turnover rate, and the pursuit of high turnover housing enterprises will have resistance to provident fund loans.

　　Zhang Bo also said that it is often necessary to cooperate with banks in the development of housing enterprises. One of the conditions for many banks to agree to lend is to obtain a large number of high-quality mortgage customers, which is also a reason why developers refuse provident fund loans.

　　Yan Yuejin, director of the think tank research center of Shanghai Yiju Research Institute, believes that due to the tightening of commercial loans, the support for the withdrawal of provident fund can effectively protect renters, the reasonable need to buy a house and the improved demand, and the follow-up should also work hard to implement the policy link.

　　On August 17th, Beijing Housing Provident Fund Management Center stated in the Notice on Further Safeguarding the Rights and Interests of Housing Provident Fund Deposited into Employees’ Housing Loans that the refusal or disguised refusal of housing provident fund loans should be ordered to rectify; Those who refuse to rectify should be publicly exposed. All departments should share the exposure when they break their promises to illegal enterprises or individuals, so that one place is broken and illegal, and it is blocked everywhere.

　　On August 21st, Zhengzhou Municipal People’s Government issued the Notice on Investigating and Punishing Illegal Pre-sale of Commercial Houses according to Law, requiring real estate enterprises to post a written commitment not to refuse buyers to use housing provident fund loans in a prominent position in the sales department after obtaining the Pre-sale Permit of Commercial Houses. Illegal enterprises shall be publicly exposed by the municipal housing provident fund management center, investigated and dealt with by relevant departments according to law, and recorded in enterprise credit files.

　　Nanjing Housing Provident Fund Management Center issued the Measures for the Administration of Housing Provident Fund Mortgage Agreement in Nanjing on September 11th, requiring developers to sign the Nanjing Housing Provident Fund Loan Mortgage Agreement with Nanjing Housing Provident Fund Management Center. Those who refuse or obstruct the purchase of houses with provident fund loans shall be ordered to make rectification; If no rectification is made within the time limit, a fine of not less than 3,000 yuan but not more than 30,000 yuan may be imposed on the unit, and a fine of not less than 200 yuan but not more than 2,000 yuan may be imposed on the person in charge who is directly responsible.

　　Urumqi Housing Provident Fund Management Center published an article entitled "Urumqi Housing Provident Fund Management Center and other five departments jointly act to resolutely safeguard the rights and interests of paid employees’ housing loans" on August 15. According to the article, if there are any violations such as asking buyers to give up their housing provident fund loan rights or adding other restrictions and additional conditions, Or the housing enterprises that have not signed the housing provident fund mortgage loan agreement with Urumqi Housing Provident Fund Management Center within the specified time, and refuse to rectify, will be publicly exposed and taken disciplinary measures such as suspending online signing, suspending the pre-sale fund supervision account fund allocation, and incorporating it into the enterprise credit information system.

　　Zhang Bo believes that to solve the problem of housing enterprises refusing provident fund loans, it is necessary to "block" and "sparse". On the one hand, it is necessary to increase the penalties for developers to refuse provident fund loans, on the other hand, it is necessary to further lower the operating threshold of provident fund loans themselves, simplify the process of provident fund loans, and shorten the time for provident fund loans.

　　The notice issued in December last year pointed out that the housing provident fund management center and the entrusted banks should standardize the loan business process, reduce the examination and approval links and shorten the examination and approval time limit. Complete the examination and approval within 10 working days from the date of accepting the loan application. If the loan is granted, notify the entrusted bank to handle the loan procedures; If the loan is not granted, the reasons shall be explained. (Zhongxin Jingwei APP)

　　As early as before the First World War, ettori Bugatti, who loves French and horses, chose Hermes to tailor various saddles for thoroughbred horses in his stables. In the saddle workshop at No.24 St. Honnore Road, the order catalogue clearly records what the customer and art connoisseur are eager to get-lightweight English saddle, seamless lady’s side saddle, double-horse carriage set, horn whip, English horse wearing, flower bet EB (abbreviation of ettori Bugatti) cut on wool fabric, and so on-all of which prove his famous saying: ". Emile Hermes’ autograph can usually be seen on the items of these orders: during that time, Emile and his brother were in charge of Hermes Brothers’ workshop together, and they would personally supervise the processing and production of these products according to Bugatti’s orders.

　　Bugatti Veyron Hermes Special Edition

　　As an accomplished harness manufacturer, Emil was also interested in a new adventure at that time … that was the car. At the end of 1914, he went to North America on business and visited the Ford Motor Factory in Detroit. Franchised by the Canadian military, the zipper was used on the soft ceiling of Ford T Torpedo series cars. This revolutionary new device aroused Emile’s great interest, and he soon obtained the patent right of this design in France. A close connection based on mutual understanding and trust, a love for horses and a fascination with cars-the intersection of the talented inventor and designer in the mechanical field and his favorite harness manufacturing expert was built here.

　　The year 1920 witnessed a decisive turning point for Hermes: Emile became the sole manager of the family business, and from then on, he began to boldly develop products and always adhered to diversified business strategies. At this time, Hermes has become a leading fitting expert in the industry in providing comfortable and elegant experience for driving around, and thus established its symbolic position. At the travel equipment trade fair, the company’s booth is always filled with all kinds of accessories with exquisite workmanship, practical design and novel styles-comfortable driving clothes, thick blankets with pockets, beverage cans, shoes or cosmetics, travel clocks, vacuum thermos bottles between walls, car decorations, radiator caps, etc.-A dazzling array of products has always become the hottest public topic of the day.

　　suitcase

　　A bag with a round handle-called sac haut à fermeture éclair ("long handbag with zipper") or Sacpour L ‘auto ("travel bag")-has been widely concerned since 1923-the first luggage bag with a safety zipper. Its rounded line outline reproduces the elegant and unique grille design of the "horseshoe radiator" on Bugatti cars-thus connecting the two companies again. In 1930, the fashion department of Hermes grandly launched a women’s dress named "Bugatti". This sports suit is bold in design and all made of leather fabrics, which shows the avant-garde spirit of Hermes fashion.

　　In 1929, ettori ordered a beautiful suitcase in Hermè s Workshop, which was installed on the first car in the Royale series of Bugatti, and it was a perfect fit with the car body designed by Charles T. Weymann. This suitcase is made of wear-resistant yellow cowhide, which was completed in June 1929. The raised upper cover has a rounded outline and the initials "EB" are marked in the center. Coupled with the "finishing touch" of Hermes, this car was successfully sold at the Paris Concours d‘Elegance at the highest price of the exhibition.

　　In the spring of 1937, a Bugatti Atlantic 57S coupé won the highest honor at the Tournoi de super-élégance held in Zhu Ang. The jury also made special mention of the interior design of the car and praised it. The ashtray, vacuum flask and suitcase are all made of pigskin by Hermes.

　　Today, these two top brands, known for their elegant style and exquisite workmanship, have become classic legends. But up to now, the values that inspire them to keep moving forward are still full of vitality, which can be traced back to the personal practice of Emile and ettori-elegance, comfort, speed, strength and security, which are the goals they have been pursuing all their lives. They all cherish the value of innovation, break away from convention, forge ahead, and devote unlimited energy to the improvement and decoration of everyday objects. Both brands are actively trying to integrate tradition and modernity, and have found a meeting point in many aspects, and here it is on leather products. In 2008, their names were linked together again, which opened a new chapter in this wonderful story …

　　At the 78th Geneva Motor Show (March 6-16, 2008), Bugatti and Hermè s jointly launched the product of cooperation between the two brands: Bugatti Veyron Fbg par Hermès, thus connecting the excellent mechanical properties of Bugatti with Hermes’ professional experience and exquisite craftsmanship. In the process of cooperation with Hermes, designer Gabriele Pezzini integrated the distinctive style of Hermes into the design of Bugatti Veyron 16.4, which showed the unique temperament of this car more and more.