Wen | Bao Bian, author | Zhang Mengyi, editor | Yang Liu.

Five years ago, queuing for a meal was still something worth showing off in the circle of friends; Three years ago, Haidilao’s nail art, shrimp-slippery oil gluten and longevity noodles could still trigger a wave of discussions in Tik Tok. Now, how long has it been since you’ve eaten Haidilao?

Recently, "Why don’t people like to eat sea fishing?" boarded a hot search in Weibo, and under the topic, netizens vomited again and again — — "It’s too expensive, I don’t deserve it." "Some stores in Miaocuijiao are gone, and sometimes there are no baby toys. I feel that the service I bought at a high price has shrunk." "The taste is not competitive compared with the Sichuan-Chongqing hot pot at the same price, so it is difficult to keep repeat customers."

Haidilao, which has lost its freshness and attractiveness, is under tremendous profit pressure.On August 14th, Haidilao released the report card for the first half of the year. The announcement showed that as of June 30th, 2022, Haidilao’s estimated income for the first half of the year was no less than 16.7 billion yuan, a decrease of no more than 17% compared with the same period of last year. The net loss in the first half of the year is expected to be 225-297 million yuan, while the net profit in the same period last year was 96.5 million yuan.

Haidilao, which has always been famous for its benchmark service, is facing many questions from consumers: the service quality is shrinking, the service is embarrassing, and the cost performance is not high. After the brand effect is gone, the future of Haidilao still has a long way to go.

"Due to the impact of the COVID-19 epidemic from March to May 2022, some restaurants in mainland China stopped operating or suspended their meals, and the passenger flow decreased. As a result of the Woodpecker Project, the number of restaurants decreased compared with the same period in 2021." For the huge losses in the first half of the year, Haidilao attributed it to the closure of stores and the impact of the epidemic.

However, Haidilao also said that with the gradual easing of the epidemic, since June 2022, the monthly chain of restaurant operations in China and other regions has obviously improved.

The impact of the epidemic can’t be ignored.In fact, it is not just Haidilao, but the performance of the whole hot pot track in the first half of this year is hardly optimistic.

The profit warning issued by Xiabu Xiabu recently shows that in the first half of 2022, the estimated revenue of Xiabu Xiabu is about 2.16 billion yuan, down 29% year-on-year, and the net loss is expected to be 270-290 million, up about 474.47%-517.02% year-on-year. Jiumaojiu, another catering listed company, expects revenue of 1.899 billion yuan in the first half of the year, down by about 6.1% year-on-year, and net profit of about 55 million yuan, down by 70.4% year-on-year.

In addition to the impact of the epidemic, Haidilao is still in the aftershock of the plan to close the store.Since 2018, Haidilao has expanded at an alarming rate. In 2019, 2020 and the first half of 2021, 308, 544 and 299 stores were opened respectively. By the first half of 2021, the total number of global stores in Haidilao had reached 1,597.

It is worth mentioning that the newly expanded stores in Haidilao are mainly in the sinking market. According to the financial report, in 2020, the number of new stores in the first-,second-,third-and below cities of Haidilao was 65, 167 and 257 respectively. In the first half of 2021, these three figures were 75, 204 and 344 respectively.

However, the consumption power of the sinking market is limited.Consumers in low-tier cities are sensitive to price and insensitive to service.. In the rapid expansion, the management problems of Haidilao are also exposed, such as insufficient number of excellent store managers and insufficient corporate culture construction. These newly opened stores failed to bring "Qian Jing".

The crazy development speed has laid a lot of mines for Haidilao. By June 2021, the turnover rate of Haidilao had dropped from 3 times/day in 2019 to 4.8 times/day, and the profit rate continued to be under pressure. Even Zhang Yong, CEO of Haidilao, said frankly in 2021, "I made a plan to further expand the store in June last year, and now I am really blind and confident."

In November 2021, Haidilao launched the Woodpecker Program and decided to gradually close 300 stores with relatively low passenger flow before the end of the year.Affected by the store closure plan, Haidilao lost 4.16 billion yuan in 2021.

The data shows that in 2021, Haidilao opened 421 new stores and closed 276 stores. In the first half of this year, Haidilao continued to close stores. According to the monitoring data of Jihai brand, Haidilao currently has 1,284 stores nationwide, compared with 1,326 stores in December last year, a decrease of 78 stores.

It is foreseeable that Haidilao will remain in the shadow of closing stores for some time to come, and at the same time, it will constantly adjust the location of stores and open new stores.

Wang Hongdong, an analyst in the catering industry, said: "Unlike the Internet business, offline physical stores can produce immediate results with a little adjustment, which takes a certain period and time.There are no large-scale layoffs in Haidilao, and employees’ wages have to be paid normally, so it takes time to digest. As a listed company, Haidilao still pursues growth, so it will continue to open stores in some good locations, and employees need to be resettled. The existing stores can’t digest so many employees. "

Haidilao was first circled by high-quality service.

Up to now, many consumers are relished about the Haidilao service, such as aprons, hot towels, small rubber bands for ladies, waterproof covers for mobile phones that can be unlocked by fingerprints, fruit platters for free renewal, lemonade, sour plum juice, soybean milk, nail service, birthday face-changing performance, and waiters who play games on behalf of them.

When you eat hot pot alone in Haidilao, the clerk will not only send a bowl of porridge to pad your stomach, but also put a special play doll opposite the seat, and will also give away small desserts and snacks after the meal.

Before the epidemic, consumers were willing to pay for the intimate and warm service of Haidilao, but with the decline of young people’s spending power, people are no longer willing to pay a premium for the service.
In this regard, Wang Dongming, a catering analyst, said: "At present, the situation of the national catering industry is not very good, and everyone’s spending power is declining.When consumers are not short of money, they all demand quality and service. When they are short of money, they only demand price. It used to belong to the industry volume, but now it belongs to the industry downgrade."

More and more people choose to tighten their money bags. Thomas lee used to have dinner with friends in Haidilao, but she only ate Haidilao once this year. That was when the epidemic broke out in Beijing in May, and she stayed in the community for a month. Later, when she saw that the set meal for two in Haidilao was only in her early 100 s, she ate it once at a discount of about 60%.

Thomas lee told Leopard Change,After eating Haidilao, take-out will be given priority, because it is cheaper than the store."Haidilao is not as delicious as Yishengyuan. If it is cheap, I will consider eating it once or twice occasionally."

Consumers who are not rich in pockets are complaining about the price increase of Haidilao. Many consumers have found that Haidilao is quietly raising prices. "The bottom of the pot, Sigongge and beef have all gone up in price. Small materials cost 11 yuan each, and drinks cost 8 yuan. Usually, you only need to be in your early 100 s, but now it costs 150 yuan." "In less than a year, half of Flammulina velutipes has risen from 7 yuan to 13 yuan." "Half of quail eggs have risen from 14 yuan to 17 yuan, and then to 19 yuan."

In the face of quietly rising vegetable prices, consumers can only choose to downgrade their consumption.The financial report shows that from 2020 to 2021, the per capita consumption of customers in Haidilao’s domestic first-tier cities dropped from 116.2 yuan to 111.8 yuan, second-tier cities from 105.7 yuan to 101.7 yuan, and third-tier cities from 100.2 yuan to 95.7 yuan.

Along with the price increase, there is also a decline in service quality. In February of this year, the labeling of customers by Haidilao caused controversy. Some consumers have found that Haidilao labels customers privately in the membership system, which also includes physical characteristics and personality needs. Many netizens believe that this behavior of Haidilao has been suspected of infringing on personal privacy.

A member of Haidilao Jinhai, who lives in Shanghai, also found that a Haidilao service he often goes to has changed: snacks used to be delivered voluntarily, but now this service has disappeared. In the past, you could make an appointment for a manicure after 10 o’clock in the evening, but now it will not work after 8 o’clock in the evening. The enthusiasm of service personnel is also declining. "The food in Haidilao can’t be said to be bad, but it is definitely not the best hot pot. I came here because I want to enjoy friendly service. Isn’t this the original intention of Haidilao?"　

For others, the excessive service of Haidilao makes them feel "social death". On social media, some consumers talked about their embarrassing experience in Haidilao. "I ate a hot pot and asked me back and forth dozens of times. Do I need this or that? I still have to answer no, thank you, so tired." Some netizens even joked that if you hate someone, take him to Haidilao and let employees push cakes, light signs and large photos for his birthday.

Haidilao is increasingly difficult to surprise consumers. Faced with questions such as the lack of product taste characteristics and insufficient innovation iteration speed, in December last year, Haidilao released a number of new menus, introducing new products such as real spicy pot, Haidilao mutton ball, crispy pea tip, crispy tender fried milk and so on, and said that it would be served at least twice a year in the future. Even so, the service, not the product, remains the most impressive thing for consumers in Haidilao.

In this regard, Wang Hongdong believes: "Consumers’ impression of Haidilao still stays in good service, and the presence of products is not strong. Everyone has formed an inherent understanding of the high-quality service of Haidilao.The aura of service is too heavy, ignoring the innovation of products."

He also said that if Haidilao wants to continue to bring freshness to consumers, it can continuously introduce new products, increase investment in product research and development, and continue to emphasize product innovation in publicity. New products and explosive products can also stimulate consumers. Or co-branded with other brands, cross-border marketing has caused some topics, so don’t let consumers feel that Haidilao has no other highlights except services.

In July this year, Haidilao announced that it was considering splitting the shares of super HI Company and intended to go public independently. With the disclosure of the prospectus, Haidilao’s overseas business achievements have also been exposed.

According to the data, by the end of last year, Haidilao had opened 1,443 direct stores around the world, of which 114 stores outside Chinese mainland contributed 2.712 billion yuan in revenue.The contribution of overseas business to total revenue is only 6.9%, and the overall scale is not large.

From this data, we can see that the domestic market is still the focus of Haidilao, and overseas business is only a supplement. Overseas Chinese people love to eat hot pot, so it is very difficult to develop foreigners into hot pot customers. Moreover, overseas stores are generally faced with problems such as unacceptable service, low turnover rate and few local consumers.In the case that the hot pot category is difficult to become the mainstream overseas catering consumption, Haidilao can’t intensively open stores and give full play to the advantages of the supply chain.

For catering groups with online celebrity gene, brand aging is a common problem in the industry. In order to alleviate the pressure of revenue and reduce risks, major catering brands are looking for the second growth curve outside the main brand and creating new explosions. For example, Xiabu Xiabu created its high-end brands, and Jiumaojiu launched Taier pickled fish.

Haidilao is also looking for a second growth curve urgently, but compared with its peers,Haidilao’s road to exploring new brands is not smooth.

In recent years, Haidilao has created more than 10 sub-brands, including Shibajian Noodle Shop, Qin Xiaoxian, Laopaiyouer Noodle Shop, Baibran Private Noodle Shop, fanfan Forest, Wugu Sancan, Mengxiaojiang Rice Noodles, Mrs. Luo’s dumplings, Qiaoqiao’s noodles, and even Omuda, a Japanese food store, involving cheap fast food, snacks, Japanese food, breakfast and other categories.

At present,Four sub-brands in Haidilao have closed stores one after another.Like the main brands, these fast food snacks are highly standardized, focus on low-cost strategies, have a bad taste, are under great cost pressure and are difficult to make a living.

In terms of store management, Haidilao also tries to create other formats besides catering. After launching a new type of pub in August last year, Haidilao started the barbecue ingredients delivery business in March this year, and launched peripheral products such as blind boxes and digital collections.

In mid-June this year, Haidilao set up a community operation division, focusing on the innovation of diversified catering services other than restaurant services, and trying to deploy the core strategy of "home+store". The department is gradually introducing prefabricated dishes and hot pot dishes, such as crayfish, pickled fish, pepper and hemp fish, to cater to the needs of young consumers for "one person to eat" and "two people to eat". In addition, Haidilao also sold its own brand of drinks and craft beer in the store.

For a series of actions of Haidilao, Wang Hongdong believes that the hot pot restaurant in Haidilao has been opened and closed, and it has been closed and opened. In fact, it shows thatThe category of hot pot has its own ceiling, and the largest scale may be about 1000. If you want to open thousands or tens of thousands, it is very difficult.The blind pursuit of scale is actually inconsistent with objective laws. Therefore, it is necessary to make some innovations in business model and store model, transform shopping malls into community stores, and find the second growth curve in order to break through the bottleneck.

In the era of consumption degradation, Haidilao will undoubtedly face enormous profit pressure if it wants to maintain the existing price and provide high-cost service quality. It’s not easy to make a deck and find the second curve. Even if it has become a restaurant head brand that has climbed over countless hills, the throne of Big Brother is not easy to sit on.

writing| Muxi

　edit| Today

Recently, the film Leap (formerly known as China Women’s Volleyball Team) released a "new era" notice and a "new women’s volleyball team" poster, tracing back to the peak of the 2016 Olympic Games and restoring the classic battle of China-War. Leap, who was praised as "the pioneering work of sports movies in China", created the unique experience of witnessing the women’s volleyball championship for the first time, instantly igniting the memory of the national women’s volleyball team. "My heart is surging, and seeing the women’s volleyball girls seems to be returning to the summer when the TV is on and I can’t move my eyes."

Zhu Ting, Xu Yunli, Zhang Changning, Wei Qiuyue (Yao Di), Lin Li, Liu Xiaotong, Yan Ni, Hui Ruoqi, Ding Xia, Yuan Xinyue, Gong Xiangyu, one by one, Chinese women’s volleyball players have returned to the battlefield with vigorous steps, opening the way for the rise of a new generation of women’s volleyball …

In the "China-China War" of the 2016 Rio Olympic Games, the women’s volleyball team was under great pressure to lose 18 games in a row against the Brazilian women’s volleyball team for 8 years. After losing one game first, it survived, beating the defending champion host Brazil unexpectedly. Since then, the morale of the women’s volleyball girls has been greatly boosted, and they have successively defeated strong opponents such as the Netherlands and Serbia, and finally stood on the highest podium of the Rio Olympic Games. This is also 12 years later, China women’s volleyball team won the Olympic gold medal again.

China women’s volleyball team is a complex, bearing the memories and hopes of several generations. I still remember that Lang Ping insisted before taking office: "I am the last one in the front line of the old women’s volleyball team. I should inherit something for the China women’s volleyball team and leave something behind."

In the movie Leap, Gong Li, who plays coach Lang Ping, let director Chen Kexin praise "One Pass", which can be said to point out the theme of the play, and also show coach Lang Ping’s persistence and love for volleyball incisively and vividly: after becoming the head coach of China women’s volleyball team again, Lang Ping gradually established a "big national team" system, recruited young players extensively, and paid attention to scientific training and internationalization concepts, injecting new vitality into China women’s volleyball team.

In 2016, Lang Ping took the lead in going to the Olympics. In view of the numerous challenges faced by the China women’s volleyball team, she made a surprise deployment and turned over against the wind, helping the new generation of women’s volleyball team to continue its glory. The times have changed, and the spirit of women’s volleyball has lasted forever. In the preview, young Lang Ping (White Wave) and Zhu Ting vigorously smash "alternating from a distance", which once again makes people deeply understand the inheritance of several generations of women volleyball players and the continuation of women volleyball spirit. As Zhu Ting said, "The spirit of women’s volleyball has always been there. What we have to do is to keep the spirit left by the old women’s volleyball team, fill the China women’s volleyball team with better things, and make the China women’s volleyball team better and enrich the spirit."

The spirit of the women’s volleyball team will also glow on the pitch. As the "peers" of the sports session, the national men’s soccer team will participate in the new training session in Shanghai from October 4 to 9. According to the plan, all of them will collectively watch the movie Leap on the afternoon of the 8th, and the international players will also deeply understand the connotation of the "women’s volleyball team spirit" by watching the movie, so as to receive an inspirational education on patriotism and collectivism.

After 40 years of hard work, several generations have tears in their eyes. Zhang Ji, a screenwriter, moved to talk about her creative feelings. "China women’s volleyball team is the epitome of the development of the times. Several generations of women’s volleyball team have created miracles all the way, and they are also writing the legend of Chinese." Starring Bai Lang and Chen Zhan have a different understanding of the spirit of women’s volleyball through movies. Bai Lang said frankly, "Because Leap really understands the hardships behind the old women’s volleyball team, she also really feels her mother Lang Ping’s enthusiasm for the women’s volleyball team." Chen Zhan firmly said: "The spirit of women’s volleyball is everywhere, and I will always use it to motivate myself."

Many fans and spectators were also moved by the spirit of the women’s volleyball team in the movie, which resonated with each other. After watching the film, a grandmother shared her memories of chasing the women’s volleyball game when she was young. "The first time I watched the women’s volleyball in the cinema, it reminded me of the scene when the neighbors sat around to watch the women’s volleyball win the championship. That’s how everyone came to cheer for the women’s volleyball team."

The film Leap traces the 40-year stormy journey of China women’s volleyball team, and meticulously draws the thorns and glory experienced by several generations of women’s volleyball girls, which makes countless audiences passionate. Young audiences have praised, "The women’s volleyball girls told us’ Chinese can do it’ with actions, and suddenly felt that the setbacks in life were nothing." "Too poke! I feel that the spirit of women’s volleyball has been inspiring our generations to grow up. I believe that people of different ages will gain different feelings and energy when watching this movie. "

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The original Astrid elite said

Recently, an article entitled "Children Left Behind on the Internet: The Next Generation of Employees of Dachang" spread rapidly on the Internet, which aroused the resonance of countless parents of "996" social animals.

In the article, a Douban netizen described what he witnessed with his own eyes in an Internet factory in China: the parents who were employees went to the square downstairs at five or six o’clock in the evening, and the old man brought the children over, and the parents and children met in a hurry to talk. Then the old man took the baby home for dinner and homework, and the parents continued to go back to work and move bricks until midnight.

The picture is from Phoenix News.

Coincidentally, Tencent News has also filmed a documentary-"People in the Workplace in a Broken Situation", which also reflects the plight of 996 parents in big cities.

Zhang Ting, the head of the Internet company, gets up at six o’clock every morning, commutes for two hours by car, and gets home from work at eleven or twelve o’clock. Her daughter has fallen asleep long ago and has little time to spend with her children. Her greatest wish is to "spend a day with her daughter without a job."

The seemingly ordinary wish of "spending a good day with children" has poked pain in the hearts of many parents in the workplace, especially the parents of dual-employees of Internet companies in first-tier cities.

The picture comes from the parent-child companion survey in China city.

Some netizens also believe that the parents of Internet giant 996 can at least provide high-quality educational resources for their children and pave the way for their future, while practitioners in other industries, including media people, designers, construction workers, couriers, etc., also have long-term overtime work in 996 or even 007, but they can’t get the corresponding high-paying treatment.

However, these added values become insignificant in the face of "death".

Some time ago, the news that "a 23-year-old female employee in Pinduoduo worked overtime until one o’clock in the morning and died suddenly on the street" aroused widespread concern in society. The girl fell at the beginning of her life, and didn’t even come to have her own family and children, let alone have a chance to weigh whether all the sacrifices were worth it. The picture is from Zhihu.

Pinduoduo responded that "fighting with life" in front of capital,

Even "desperate" is a matter of course!

From "996" to "big and small weeks", overtime forms emerge one after another. "I have time to earn money, but I don’t have time to spend money" is not only a self-mockery of office workers, but also the status quo of many people in the workplace who are hopelessly struggling in life. When group overtime is blooming everywhere and getting worse, the harm it brings is not just the education of children. ……

996 of Daxie Platform = Struggle?

In recent years, social animals started to shout "Work 996, Sick ICU", which set off a climax of debate and criticism on the Internet. However, Internet tycoons have wrapped 996 platform with the sugar coating of "love work and hard work", as if 996 represents struggle, and refusing 996 is lazy.

Ma Yun’s father doesn’t have to say, "996 is a blessing", which is a resounding story.

The picture comes from the Internet.

Some employees in sogou once anonymously complained about the overtime hours of the company. Sogou CEO Wang Xiaochuan immediately denied that this was a written system, leaving a malicious remark: "People who don’t agree with the company system should either adapt or give feedback and suggestions to help the company improve. What is it to come out and talk? Get out of here if you have the guts. "

JD.COM once issued an email signed by Liu Qiangdong, demanding that three types of people be eliminated resolutely, and those employees who can’t work hard and have low cost performance should be swept out of the house immediately.

The picture comes from the Internet.

Aauto Quicker followed closely, announcing that the Week will be held on January 10th, 2021.

The Internet development model of rapid iteration, trial and error, and small steps and quick running has created the miracle of the Internet in China. In the face of economic downturn, it is cheaper to let employees run at full capacity than to find new growth opportunities. Therefore, what entrepreneurs need is "good employees" who can drink "chicken soup for success", keep up with the rhythm, and don’t shout bitterness or tiredness.

996 has nothing to do with struggle, but with interests.

The picture comes from the Internet.

Whether employees have enough private time to rest, whether their families are harmonious, and whether the next generation grows up healthily are not within their consideration. For entrepreneurs, enterprise benefits come first. They don’t lack people who consciously work overtime until 12 o’clock. If you don’t go, others will go.

Actually, 996 is not a "new concept". Domestic overtime culture and "wolf-like" corporate culture have been prevalent for a long time. The working system of 996 expanded from the early entrepreneurial passion to the daily life of enterprises, and then developed into a mandatory management means, which even produced some disadvantages.

In the all-weather science and technology report, a Tencent employee reported that in the general 996 environment, you always leave work early, and your superiors will think that your work is not saturated, or your work enthusiasm is not high, so some employees in the team will stay in the company even if they have finished their work, and they will not leave work until the time. There are also some enterprises that feel good when they see others engaging in 996 and engaging in wolf culture, and they also want to promote the atmosphere in their own companies. No matter what happens, they start to advocate 996.

At the same time, people’s complex emotions about 996 are accumulating day by day. In the environment of strict epidemic control, economic downturn, layoffs and salary cuts, entrepreneurs continue to put 996 blessings on the table and kidnap us with successful chicken soup, and everyone’s dissatisfaction with 996 broke out.

Netizens’ complex emotions about 996 (picture from the network)

"This world shouldn’t be like this" is gradually "awakened" by "resource-based" tool people: 996= struggle? Then why does such "struggle" make people feel "instrumentalized"? Did the "struggle" of 996 really bring you inner satisfaction after sacrificing your health, rest and hobbies?

We in 996, alienated "tool people"

Rejecting 996 is not to deny the meaning of labor and struggle, but to deny the labor alienation hidden behind the mysterious logic of "996= struggle".

Some people will wonder, why do big Internet companies hire high-intensity employees with high salaries? Instead of hiring more people and paying less for each person, let everyone work in a more humane way?

Xiang Biao, a professor of social anthropology at Oxford University, gave an explanation. This system is designed to better control employees. Working hours are lengthened, the number of workers is reduced, and people are attracted by high wages. Under this game rule, there is a highly tense competition among migrant workers.

When everyone arrives at their posts, they will only go to work without reflection. At the same time, with fewer people, the relationship between people is also less and it becomes easier to control.

The picture comes from pear video.

When time and intensity are too oppressive, people will have a strong feeling of being alienated and instrumentalized.

If you work eight hours a day and have a buffer, people’s perception is completely different. A person who gets off work at six o’clock every day and doesn’t get off work until 90 o’clock every night leads two completely different lives.

After work at six o’clock, you can be in the mood to cook a good meal, go to a movie, get together with friends, and take the children for a walk, instead of rushing to take a few takeaways, so busy with the computer until late at night that you gradually regard work as the basis of the meaning of life and have no time to stop and think.

The working system of 996 crushes people into tools. Labor is only a means to maintain the survival of oneself and family. The laborer becomes a commodity and is regarded as a part of a huge system, and the employees repeatedly compare and consider its cost performance.

The picture comes from the Internet.

What is even more frightening is that under this system, the cost performance of workers will become lower and lower.

Marx once said: "The more wealth a worker produces, the greater the strength and quantity of his products, and the poorer he is. The more goods a worker creates, the cheaper he becomes. The appreciation of the world of things is directly proportional to the depreciation of the world of people. " That’s right. It’s the essence of 996.

Long-term default to 996 will make the whole labor market deteriorate gradually, and the working hours of individuals will also depreciate. If everyone is tempted by short-term high salary and connives at the continuation of 996, it will cause a vicious competition.

In the future, your 996 is worthless, because others can live in the company for 24 hours at last. This kind of arms race is headless, and workers will lose their bargaining power with capital more and more. In order to make more money for the time being, I sacrificed my body and family and gave up my saved capital. In the future, I will "struggle" and will only be ruthlessly abandoned by enterprises.

The picture comes from the Internet.

What’s more, under 996, I worked hard for more than ten hours every day, and I had no personal life and no time to reflect. I was constantly consumed in repetitive busyness, and my creativity at work would disappear.

Imagine, if we are all social animals, dead presidents, how can we expect someone to create new things and produce new ideas?

The picture comes from the Internet.

Silicon Valley is the world’s science and technology center, which has nurtured great innovative enterprises such as Apple, Google, Facebook and Tesla. But here, there is no company that adopts 996 in a unified way, and there is no company that implements large and small weeks. Most companies guarantee weekends every week, and the working days are normally from 10 to 6. A few companies take turns to adopt the on call system, but it is only once or twice a year, half a week or a week at a time.

In Silicon Valley, overtime is very rare. Even if there is, employees who want to be promoted will choose to work overtime on their own initiative. The company will never give an employee a hard time or eliminate him because he refuses to work overtime. On the contrary, it may cause resentment from the boss.

At Google headquarters, employees are playing beach volleyball.

Silicon Valley generally adopts a management mode of high commitment rather than high control. High commitment means providing employees with a relaxed working atmosphere and independent working space, so that employees can enjoy a free state. After employees feel that their personal rights and interests are respected, they will spontaneously put themselves into work, but their work efficiency will be improved.

996, who exhausted his resources and fished,

Overdraft is the future of the whole society.

The extensive development mode of 996 is very short-sighted. Once the cycle of rapid development of the industry has passed, such simple and rude management methods will not apply. High pressure and quick output may bring short-term explosive power, but they lack the toughness of long-distance running, which is a long-term solution rather than a long-term solution.

Since 1996, employees’ physical and mental health has been severely damaged, and they have collapsed and suffered from neurasthenia, which can not be compensated by short-term quantitative benefits. In the long run, employees will lose their enthusiasm and enterprises will lose their hearts. This is a great loss to individuals, families, enterprises and the country.

The picture comes from the Internet.

Some enterprises may think that this is no problem. Anyway, there are plenty of fresh leeks that can be cut. After cutting a batch, change a batch, and there is no worry about not being connected. However, this depends on the full supply of China’s labor market. With a large population and fierce competition in the talent market, even if the work intensity is extremely high, there is no worry about not recruiting people. However, with the change of the age distribution structure of the working population, the scarcity of talent supply will gradually increase. Continuing to engage in 996 will only ruin the reputation and image of the enterprise, which is a manifestation of low management ability.

In 2019, China’s fertility rate has fallen below the warning line of 1.5. In 2018 and 2019, it is only between 1.1 and 1.2. If the fertility rate falls below 1.5, it will fall into the trap of low fertility rate, and it is difficult to rise again. For example, in Japan, after the total fertility rate fell below 1.5 in 1995, although the government has been vigorously encouraging fertility, the total fertility rate has not been able to rise above 1.5. It is optimistically estimated that the population of China will begin to shrink within ten years, and the population of China will fall below 600 million by the end of this century. The demographic dividend that China’s economic growth has always enjoyed is disappearing.

Image from National Bureau of Statistics

Behind this phenomenon, 996 is also one of the factors. Ultra-long working hours and intense work pressure make it difficult for people to have time and energy to raise the next generation, not to mention that raising a baby requires huge economic expenses. At present, although the country has opened two children, many young people don’t even have the energy and money to have a child.

In the past, "left-behind children" were children whose parents went to work in cities, stayed alone in the countryside or grew up with their grandparents. Now, many urban children have become "left-behind children in cities". Parents are busy with work, so they have to leave their children in the care of the elderly and nannies. Although they enjoy more resources than left-behind children in rural areas, they will also have problems such as loneliness, depression, sensitivity and paranoia because of the lack of parental companionship. Why do young people in China not want to have children, considering the dilemma of raising babies for the employees of big Internet companies mentioned at the beginning? It should be easy to understand.

To continue to advocate 996 is to drag the country into the abyss of a vicious circle.

The picture comes from the Internet.

"workers, decent people", 996 when the exit.

Zhou Yu, a professor of organization and talent strategy teaching in the Business School of Renmin University of China, said in an interview with Caijing that the sustainable development of human beings and the balance between life and work have become a social demand in the West since the 1950s. Since the 1990s, western enterprises have paid great attention to the sustainable development of human beings, emphasizing the work-life balance of employees and the healthy balance of employees’ body and mind.

China is now in this transitional period.

The advanced technology, the sustainability of business logic and the civilized degree of organization and management are the necessary components for China enterprises to gain international competitiveness. The most important thing to manage the sustainability of civilization is to manage and draw people’s sustainability, and to really and effectively stimulate people’s innovative potential, rather than simply relying on the extension of labor hours to manage people.

The picture is from Weibo.

Stopping 996 is in line with the development situation. Although people generally call for a more reasonable management method than 996, individuals are still in a weak position for enterprise organizations. This change requires the government to give stricter supervision.

To improve the implementation of laws and regulations related to labor security, local labor security departments should take responsibility and do something at critical times. With the support of the government, workers can stand upright and be confident when safeguarding their legitimate rights and interests, and there is less sadness left for people to sigh afterwards. I hope that in the future, we can all work with more dignity and dignity.

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Reference:

Yuanchuan Business Review: "Internet Left-behind Children": The Next Generation of Dachang Employees

ONE literary life: Ma Yun still doesn’t understand why we oppose 996.

Watching Video Studio: National 996 is the tragedy of China’s development.

DG: Advantages and Disadvantages of Universal Overtime 996 Working System | A Journey to Excellence | Topic of the Ninth Online Debate

Watchman 1999: Talking about 996.ICU and others.

Party A’s Research Institute: Why do Internet tycoons unconsciously cook chicken soup when it comes to 996?

Youth History: Xiang Biao talks about 996 and alienation: the new urban poor are not economic poor, but meaningful poverty | Interview

CGTN: Pinduoduo employees died suddenly. Is the "996" working system a blessing?

Landlord sees the world: 996 will definitely fail to innovate.

Beijing News: "The fertility rate has fallen below the warning line". How should we deal with the "critical turning point" of population development?

Sohu finance: Why don’t China families want to have children?

Curiosity Daily: The stimulation brought by the second child only lasted for one year. In 2017, the birth of China population was 630,000 less than that of the previous year | Curiosity Small Data

Original title: "After 996, Big Week is coming again": A job without dignity will ruin the future of the whole society.

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