[Inventory of National Day Holidays] Consumption presents many new features. Rural consumption shows a double trend of high frequency online shopping and consumption upgrading.

　　CCTV News:While the tourism market continues to pick up, people’s consumption enthusiasm continues to rise during this National Day holiday. The escalating holiday consumption not only enhances people’s holiday experience, but also presents many new features and trends.

　　In the six days before the holiday, the transaction volume of UnionPay network was nearly 9 trillion yuan.

　　How hot is the consumption during the National Day holiday? Look at the data first. Six days before the National Day holiday, the transaction amount of UnionPay network reached 2.31 trillion yuan, and the number of transactions reached 4.177 billion, with an average daily transaction increase of 32.03%. The network platform handled a total of 12.019 billion online payment transactions, amounting to 6.46 trillion yuan. The average number and amount of daily transactions increased by more than 20% year-on-year.

　　The amount of duty-free shopping in Hainan’s outlying islands increased by 82% year-on-year

　　When you go out on holiday, you have to buy it from buy buy. Among them, duty-free shopping in Hainan’s outlying islands continues to be hot. According to Haikou Customs statistics, October 1 — On the 6th, Haikou Customs supervised a total of 1.27 billion yuan of duty-free shopping on outlying islands and 152,000 shoppers, up by 82% and 66.7% respectively. Among them, the shopping amount on October 6 was 274 million yuan, a record single-day sales high.

　　China’s National Day box office this year exceeded 4.246 billion yuan.

　　During the National Day holiday, watching a blockbuster has also become a choice for many people. According to the preliminary statistics of the National Film Bureau, as of 17: 00 on October 7, the box office of China’s National Day in 2021 reached 4.246 billion yuan. Among them, The Battle at Lake Changjin led the box office with 3.09 billion yuan, breaking the box office record of National Day movies. "My Father and I" ranked second at the box office of 940 million yuan. The new mainstream movies led the trend of watching movies in this year’s National Day file. The audience pursued the memories of the times and realized the feelings of home and country in the unique charm of light and shadow.

　　Consumption Emerges "New Scenes" to Create Immersive Experience

　　During the National Day holiday, new consumption patterns and new formats are constantly emerging. "First Store Economy" and immersive experiential shopping, various consumption "new scenes" have been launched in major business districts across the country. Shopping in shopping malls is no longer just about eating and shopping, but also entertainment and leisure.

　　A number of new consumption landmarks carefully built in Shanghai ushered in the "holiday peak season", with an average daily passenger flow of 470,000 during the holiday. In Xi ‘an, Shaanxi Province, a full-scene comprehensive consumer theme shopping center, consumers started cakes in the household appliances area.

　　"Home" can also enjoy a pleasant holiday life in the community.

　　While local consumption and peripheral consumption are booming, home consumption has also become a new hot spot. In Henan, Zhejiang and other places, the "15-minute convenience life circle" has covered many streets and communities. 5 minutes to reach the elderly canteen and community cultural homes; 10 minutes to the community study and neighborhood center; 24-hour cloud consultation room, cloud pharmacy, all kinds of consumer needs can be solved in one stop. Residents who "stay at home" in the community can also enjoy a comfortable holiday life.

　　Rural consumption shows a double trend of high frequency online shopping and consumption upgrading.

　　Thanks to the continuous promotion of the "rural revitalization" strategy, rural logistics and commercial facilities have been continuously improved. This National Day holiday, the rural consumer market presents a dual trend of high frequency online shopping and consumption upgrading. In the rural areas of Leiyang, Hunan, during the holidays, rural service stations can receive more than 100 packages, large and small, every day. Villagers can buy goods with the same quality and price as the big supermarkets in the city without leaving the village.