The average order volume of Mid-Autumn Festival is double-digit higher than that of Dragon Boat Festival.

On the last day of the Mid-Autumn Festival holiday, the reporter learned from several online travel platforms that, as predicted by the market earlier, the local tour to Zhou Bianyou became the "protagonist" of this year’s Mid-Autumn Festival holiday. According to the data, the proportion of local Zhou Bianyou in Guangzhou Mid-Autumn Festival reached 71%. In many cities, the activities of appreciating the moon activate the local night economy, and the folk activities are splendid, which drives the local ticket sales. The average order price of Mid-Autumn Festival B&B increased by 27% year-on-year. According to Ctrip’s "Summary Report on Mid-Autumn Festival Holidays in 2022", the tourism popularity of Mid-Autumn Festival reached the peak of this year’s holiday, and the average daily order volume increased by double digits compared with the Dragon Boat Festival, which was more than double that of Qingming and May Day. The tourists are mainly composed of local and surrounding customers, accounting for more than 60%. The number of local scenic spots, theme games and orders for villagers’ lodging has increased significantly. The TOP10 cities in Zhou Bianyou are: Hangzhou, Guangzhou, Nanjing, Suzhou, Shanghai, Beijing, Zhengzhou, Hefei, Wuxi and Changsha. Among them, Guangzhou local Zhou Bianyou accounted for 71%. As one of the traditional festivals, this Mid-Autumn Festival has launched folk activities, such as Yue Bai ceremony, garden party, lantern show, solve riddles on the lanterns and so on. According TOP5 the platform data, the Mid-Autumn Festival ticket orders increased by more than 30% compared with the Dragon Boat Festival, and theme parks, mountain scenic spots, historical sites, museums and zoos became the most popular scenic spots. B&B has been favored by many people in the background of short-distance travel in recent years. The data shows that,The average order price of Mid-Autumn B&B increased by 27% year-on-year, and the order of 1,000 yuan B&B increased by 59% compared with last Mid-Autumn Festival. According to the "Report on Travel Consumption of Mid-Autumn Festival in 2022" released by Tongcheng Travel, the travel radius of tourists in Mid-Autumn Festival this year is shorter than that in summer. Similar to the previous forecast, the local tour and Zhou Bianyou market are heating up rapidly, and short trips and "micro" vacations have become the mainstream of people’s Mid-Autumn Festival travel. The data shows that the popularity of cultural and historic scenic spots in the Mid-Autumn Festival holiday increased by 154% from the previous month. Platform big data shows that during the Mid-Autumn Festival this year, the average daily order volume of scenic spots increased by 159% compared with last weekend, among which, there were more than 500 scenic spots with orders increasing by 200% or more on a weekly basis. The average daily order volume of bus tickets, mainly for short trips, increased by 60% compared with last weekend. Zhang Mingyang, a senior researcher at Tongcheng Research Institute, said that the Mid-Autumn Festival is an important reunion festival in China’s traditional culture. Therefore, during the Mid-Autumn Festival, tourists mainly go out for family trips and return home to visit relatives. The traditional custom of enjoying the moon in the Mid-Autumn Festival has promoted the prosperity of the night tour market. The night market, night tour in ancient towns, night tour in rivers and other tourism projects launched in various places provide rich choices for tourists to travel at night, and night tour has become one of the most concerned travel keywords in the Mid-Autumn Festival. The increase in the number of "Eleventh" travel searches is obviously noteworthy. In addition to traveling during the Mid-Autumn Festival holiday, autumn was originally a popular travel season. Ctrip data shows that the search popularity of "Autumn Tour" related content has been rising during the Mid-Autumn Festival, up 342% from the same period last week.　　Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that before the Mid-Autumn Festival this year, bookings were high and low, and the overall growth was still double-digit compared with the Dragon Boat Festival, reflecting the strong resilience of the localized leisure tourism market. The "Eleventh" holiday is approaching, and the tourism market will usher in new growth opportunities and challenges. The data report of Qunar shows that the long-distance tour of Mid-Autumn Festival has cooled down this year, and the ticket price of domestic routes has declined. In 2022, the average price of domestic air tickets for Mid-Autumn Festival was 624 yuan, down 20% from the summer. At the same time, the platform big data shows that as early as the beginning of September, the number of "Eleventh" travel searches increased significantly, and the popular destinations for air ticket booking were: Shanghai, Guangzhou, Kunming, Shenzhen, Beijing, Hangzhou, Nanjing, Xi ‘an, Chongqing and Xiamen. In addition, some passengers have booked high-quality hotels during the Eleventh Golden Week in advance, such as sea view rooms, floor-to-ceiling windows, scenic spots, hot springs and other special rooms are popular. The reporter noticed on an online platform that as of September 12, some hot spring hotels showed that the number of rooms was tight during the "Eleventh" period, and parent-child rooms were more popular. Some platform analysts believe that due to the influence of holiday duration, the travel radius of tourists in Mid-Autumn Festival this year is shorter than that in summer. The domestic travel market will perform better during the "Eleventh" holiday.