According to South Korean media reports, as of October 26, South Korea has reported 59 deaths after influenza vaccination. Although people are worried and the number of people vaccinated has dropped sharply, the government has not stopped.

South Korean President Moon Jae in said at the meeting in Cheongwadae that there was no direct causal relationship between the deaths after influenza vaccination and vaccination. In order to prevent influenza and the simultaneous infection and spread of influenza and COVID-19, it is necessary to continue to expand the scope of influenza vaccination. I hope that people will not be too upset, miss the timely vaccination, and accidentally catch the flu with a high mortality rate, which will lead to greater danger.

It is reported that most of the cases that died after influenza vaccination were elderly people over 70 years old, and the shortest death was 4 hours after vaccination, and a 17-year-old boy died 2 days after vaccination.

Every winter and spring is the high-incidence season of influenza. At present, the whole world is in the epidemic stage of COVID-19. Academician Wang Chen, Dr. Zhang Wenhong and other experts recommend influenza vaccination to avoid catching the flu, reduce the chance of going to a fever clinic, and also reduce the chance of co-infection of two viruses and reduce a hidden danger.

Therefore, there are many people in China who want to get the flu vaccine, and there is a great demand for the vaccine. So, how can we vaccinate safely?

Why do vaccination have serious adverse reactions?

First of all, one thing must be affirmed: the vaccine ingredients contained in the flu vaccine will not cause the flu.

But at the same time, as a medicine, influenza vaccine is not absolutely safe. There are a lot of possible adverse reactions, such as redness, induration, pain and burning sensation at the inoculation site. A few people may have systemic reactions, such as fever, headache, dizziness, lethargy, fatigue, myalgia, general discomfort, nausea, vomiting, abdominal pain and diarrhea. Most people’s adverse reactions are mild, which can disappear by themselves within 3 days. Serious adverse reactions are very rare. There is no difference in safety between tetravalent influenza vaccine and trivalent influenza vaccine; There is no significant difference in safety between domestic and imported influenza vaccines. Adverse reactions may be related to the following three reasons:

One is immune response. Because influenza vaccine is a medicine made by processing, inactivating, sterilizing and cracking influenza virus, it will simulate the immune response induced by real virus and promote the body to produce antibodies, which is often accompanied by various adverse reactions.

Second, trace endotoxin and impurities may remain in the process of influenza vaccine production and preparation.

Third, it may be a coupling reaction. That is to say, when the flu vaccine is injected, it may just be the incubation period of other diseases, and after the flu vaccine is injected, the disease will break out.

No matter what causes it, if the body’s immune response is too intense, or the original disease is aggravated and serious, and it is not treated in time and properly, serious adverse reactions may occur.

One of the serious adverse reactions is Guillain-Barre syndrome (GBS). The annual incidence of GBS in the general population is 10 ~ 20 cases per 1 million adults, which is very rare.

The other is immediate hypersensitivity. Any vaccine has the risk of immediate hypersensitivity. Severe anaphylaxis may be life-threatening, and it usually occurs within minutes to hours after inoculation. Its symptoms include urticaria, angioedema, severe anaphylaxis, etc. The incidence rate is usually 1-2 cases per million people.

Two types of people prone to adverse reactions

Adverse reactions after influenza vaccination may be related to the sensitivity of the immune system of people of different ages. Because children and young people are more sensitive, a slight invasion of harmful substances such as viruses will trigger obvious immune reactions, so the probability of adverse reactions will increase; On the other hand, with the increase of age, the elderly are prone to chronic pain, which is stubborn and difficult to treat. Therefore, all kinds of pain after vaccination will be covered up by chronic pain, so they think that they have no adverse reactions and delayed treatment.

Children: The probability of adverse reactions after influenza vaccination is higher than that of adults, and the most common one is fever. The younger the age, the higher the probability of fever, but it usually disappears on its own after 1-2 days of vaccination. At the same time, the risk of febrile convulsion in children within 1 ~ 2 days after vaccination will also increase.

Elderly: The most common adverse events in adults include injection site pain, fever, myalgia and headache; In the elderly, the pain at the inoculation site is the most common, but the duration is generally less than 2 days, and the degree is usually slight, which basically does not affect daily activities.

A large number of data show that vaccination with inactivated influenza vaccine will not harm pregnant women and fetuses, and will not increase the risk of congenital malformation of fetuses.

Precautions for vaccination

Contraindications for influenza vaccination are those who are allergic to any ingredients (including excipients, formaldehyde, cracking agents and antibiotics) contained in the vaccine; Patients with mild to moderate acute diseases with or without fever symptoms are advised to be vaccinated after the symptoms subside.

It should also be noted that people who are allergic to eggs are not taboo at present, so people who are allergic to eggs can be vaccinated against influenza.

Influenza vaccination can be given during the prevention and treatment of influenza antiviral drugs, and it is suggested that the elderly over 65 should be vaccinated with influenza vaccine and pneumococcal vaccine at the same time.

The common causes of adverse reactions are fasting and psychological factors, and the treatment methods are drinking warm sugar water, keeping warm and keeping a quiet and comfortable environment, and making appropriate psychological adjustment. Local pain and redness can be treated with local dry and hot compress; Respiratory symptoms such as dry mouth and cough can be relieved by drinking warm water.

However, if you feel unwell after vaccination, you should communicate with the doctor of the vaccination institution in time. If the symptoms have not subsided for more than 3 days, you should see a doctor in time.

In a word, influenza has always been an infectious disease that is harmful to health. Now it is the epidemic period in COVID-19. Vaccination of influenza can not only protect itself from influenza virus infection, but also play a good barrier role in the occurrence of influenza in groups. Influenza vaccination should be actively carried out, especially for high-risk groups such as the elderly, children and pregnant women.

　 1905 movie network exclusive feature A little different from previous years, in 2015, a lot of "Machamp’s chaotic gods" emerged in the mainland film market, from the devil’s world in Zhong Kui to the radish essence in monster hunt, from the sinking of the ice sea in Taiping Wheel to the Kunlun avalanche in the Nine-story Demon Tower, from the alien ball in Unbelievable to the dragon-seeking tactic. … The endless emergence of special effects blockbusters fully shows the increasingly abundant imagination and emboldened technological progress of Chinese films.

　

　 It may surprise you that 49 of the 50 best box office movies in history are told by special effects characters. While people are enjoying the visual bombing with relish while drinking cola and chewing popcorn, have they ever thought about what kind of people are the special effects artists who created these screen wonders that are fake and cool? Is an artist who is unrestrained? Or is it a bitter science and engineering house? What is their income? How are they doing?

　

　 With this problem, 1905 Film Network made a special trip to interview several special effects artists from internationally renowned visual effects companies Pixomondo and VHQ, as well as other "veterans" who once struggled in the front line, to reveal the unknown ups and downs of special effects artists behind their glamorous works … …

　

Self-cultivation of special effects artists: artists? Engineer? Or a craftsman?

　

　 As the "behind-the-scenes hero" of the film industry, the jobs of makeup, fine arts, photography, editing, music and sound effects have a long history, and ordinary audiences probably know what these jobs are for even if they have never made a film. The special effects artist is newly born in the wave of film digitalization in the past two or three decades, and his professional characteristics of emphasizing the combination of art and technology are very mysterious and avant-garde. Ordinary movie fans may have heard more or less about green screen synthesis, CG characters, digital landscape painting and motion capture, and even know a little about their production process. However, what kind of people are special effects artists, but they may not understand them.

　

　 In the interview, we found that this seemingly tall industry actually has a low entry threshold. Compared with music and art, which need years of "children’s work" accumulation, the practitioners in the special effects industry may come from any major: some art school students who have learned to paint since childhood "push the boat with the current", and some science and technology houses "become monks halfway" because of their obsession and love; The educational level of the practitioners is also uneven: there are regular troops majoring in digital art from famous schools, and there are also masters of "returnees" who are striving for perfection. Of course, in China, most practitioners actually come from various short-term and medium-term training courses in the society.

　

　 However, if you think that the special effects artist is a "simple" job, you are all wet — — Although most low-level special effects artists are really doing a lot of seemingly boring mechanical work, in fact, it is almost endless to deepen this work — — Especially for special effects artists who are exposed to three-dimensional special effects, when encountering projects with special needs, the existing plug-ins often cannot meet the needs. At this time, special effects artists need to "tailor" and develop new tools for specific projects.

　

　 For example, in the 10-minute fighting between wolves and horses on a snowy night in Wolf Totem, VHQ, which is in charge of the special effects part, not only created a realistic series of CG wolves and CG horses, but also made a special snowstorm system. Guo Yiran, who is in charge of this "heavy project", recalled: "The snow we usually see usually floats down, but the amount of snow on the Inner Mongolia prairie is very large, and the wind is particularly strong, like white wool snow is intermittent, and some snow on the ground is blown up again." In order to easily adjust the direction, amount and shape of the snowstorm in the picture, the special effects department just spent a month to create this blizzard system, and then put it in each shot after completion, and then adjust it according to different scenes.

　

　 It can be seen that special effects artists not only need good artistic intuition, but also have high requirements for technology and tools, and the latter often plays a more critical role in the process operation of large-scale projects. Although in the eyes of many ignorant and whimsical directors and producers, special effects artists are just technicians and engineers at best; Although in the industry, special effects companies often declare that their employees are "artists", Li Da, a special effects artist from Pixomondo, put forward a more accurate term for his career orientation — — "Art engineer".

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Xingrui’s exterior design is full of modernity and science and technology, and the front face adopts a family design language, showing a unique style. The front grille is decorated with penetrating chrome, and with sharp LED headlights, the whole front face looks very delicate and powerful. The body lines are smooth, and the waistline extends from the front to the rear, creating a dynamic visual effect. On the whole, the appearance design of Xingrui not only conforms to the modern aesthetic trend, but also has a sense of movement, which brings more driving pleasure to drivers.

Xingrui car has a body length of 4785mm, a body width of 1869mm and a body height of 1469mm, and a wheelbase of 2800mm, which provides good support for the interior seating space. The car’s side lines are smooth and dynamic. With 18-inch rims, the tyre size is 225/45 R18, showing a fashionable and steady style.

Xingrui’s interior design is based on fashion and technology. The center console is equipped with a 14.6-inch high-definition touch screen, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner and skylight. The steering wheel is made of leather, which has the function of manual adjustment up and down, forward and backward, providing the driver with a comfortable grip and convenient adjustment. The seat material is a mix of leather and suede. The main driving seat supports front and rear adjustment, backrest adjustment, height adjustment (2-way) and lumbar support adjustment (4-way), and has heating and ventilation functions. It is also equipped with headrest speakers, which improves driving comfort. The co-pilot seat supports front and rear and backrest adjustment, and the rear seat has a proportional reclining function, which is flexible and changeable. In addition, the car is also equipped with USB and Type-C interfaces, with two interfaces in the front row and one interface in the back row, which is convenient for passengers to charge and connect devices.

Xingrui is equipped with a 2.0T engine with a maximum power of 175kW (238HP) and a maximum torque of 350Nm, providing abundant power output. Matching it is an 8-speed automatic manual transmission, which ensures a smooth shifting experience and smooth power transmission.

The owner of car home said that the atmospheric appearance and classic attractive interior layout of Xingrui won his heart, and the power of 2.0T190 horsepower fully met the daily driving needs. He mentioned that from picking up the car to the current total mileage of 2,800 kilometers, Xingrui has excellent handling performance, rock-solid body posture, accurate steering wheel and impressive sound insulation effect, whether commuting in urban areas or driving at high speed.

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As a classic business car, Passat’s design combines elegance and strength. Its front face is designed with smooth lines, and the air intake grille is decorated with chrome, which looks exquisite without losing the atmosphere. The overall style follows the design language of Volkswagen family, and the body lines are simple and powerful, showing a stable and advanced business temperament. The proportion of the car body is coordinated, and the details show the rigor and elegance of German craftsmanship, which can attract people’s attention whether in urban streets or business occasions.

Passat outlines a unique profile with its elegant and smooth body lines. The body size is 4948mm*1836mm*1469mm, and the wheelbase is as long as 2871mm, providing passengers with spacious and comfortable interior space. The front and rear wheel tracks are 1584mm and 1570mm respectively, which ensures the stability of the vehicle. Tyre size adopts 215/60 R16 with simple and exquisite rim design, which adds a sense of movement and stability to the overall appearance.

[Introduction to Interior]
Passat’s interior design inherits the classics and exquisiteness of Volkswagen brand, and takes simplicity and practicality as the leading factor. The combination of warm wooden decorative board and exquisite metal elements creates an elegant atmosphere without losing the sense of technology. The steering wheel is made of plastic, but it is ergonomically designed, comfortable to hold and easy to control. It has the function of manual adjustment up and down and back and forth, providing the driver with an ideal operating space.

On the center console, an 8-inch touch screen stands in it, which is clear and easy to read, integrates multimedia system and telephone function, supports voice recognition, and is convenient for drivers to operate easily during driving. Equipped with rich USB and Type-C interfaces, distributed in the front row and back row, to meet the multimedia needs of passengers and equipment charging.

In terms of seats, leather-like materials are used, which are soft and wear-resistant. The main and co-pilot seats support multi-directional adjustment of front and rear, backrest and height, ensuring the comfort of passengers during long-term driving. The rear seats support proportional tilting, which provides flexibility for loading large items. Generally speaking, Passat’s interior design gives consideration to luxury and practicality, providing drivers and passengers with a high-quality interior experience.

For Passat, its 1.4T engine can provide powerful power performance, its maximum power reaches 110 kW and its maximum torque reaches 250 Nm. This engine has a power output of 150 horsepower, and with a 7-speed dry dual-clutch gearbox, it brings a smooth and efficient driving experience to drivers.

To sum up, as the owner of car home said, Passat has successfully integrated business and life with its stable and fashionable design. Whether it is the smooth lines of the car body or the sharp headlights on the front face, it reflects its unique charm. Passat is undoubtedly a trustworthy choice for drivers who pursue quality and practicality.

　　CCTV News:Russia and China are each other’s largest neighbors, and China and Russia share a common border of more than 4,300 kilometers. China and Russia are the most important comprehensive strategic cooperation partners, and the development of bilateral relations has reached an unprecedented high level in recent years. Let’s take a look at our friendly neighbors — — Russia.

　　A vast and resource-rich trans-Eurasian country.

　　Russia straddles Europe and Asia, bordering the Pacific Ocean in the east and the Gulf of Finland in the Baltic Sea in the west. As its national anthem sings, "From the southern sea to the Arctic territory, there are our forests and fields everywhere." Russia, with a vast territory of about 17 million square kilometers, is the largest country in the world. Russia has the largest reserves of minerals and energy resources in the world, and the proven natural gas reserves rank first in the world. It is also an important oil mining country and exporter in the world.

　　Moscow, the capital with Red Square as the center

　　Moscow, the capital of Russia, is the political, economic, scientific, cultural and transportation center of Russia. Moscow is centered on the Kremlin and Red Square, with a circular and radial layout. Red Square has a long history and magnificent architecture. After years of precipitation, it has witnessed the history and glory of Russia.

　　CCTV reporter Wei Wei:The famous Red Square is not really big, it is 695 meters long from north to south and 135 meters wide from east to west. Since it was officially named "Red Square" in 1662, it has been developing and continuing to this day. This is a famous tourist attraction and a must-see for tourists from all over the world. Because Red Square is close to the Kremlin, it is also the political center of the country. At the same time, Red Square is also the place where various national large-scale celebrations are held. On the Victory Day of the Great Patriotic War on May 9 every year, the Russian President will attend the grand Victory Day military parade held in Red Square, and on November 7, a slightly smaller retro military parade will be held here again to commemorate the military parade that went directly from Red Square to the battlefield on November 7, 1941. It can be said that Red Square is also a holy place to remind people not to forget the history of war and inherit patriotism.

　　A powerful cultural and sports country with talented people.

　　Russia is a cultural power. Russian literature, classical music, painting, architecture and other arts have a long history and enjoy a high reputation in the world, with krylov, Pushkin, Nikolai Gogol, Tolstoy, Lie Bin, Tchaikovsky and other artists emerging. Ballet is the quintessence of Russia, and Tchaikovsky’s three major ballets, Swan Lake, Nutcracker and Sleeping Beauty, have always been performed and are familiar and loved by people all over the world.

　　Russia is also a traditional sports power. Football, ice hockey and tennis are the most popular sports for Russians. Gymnastics, rhythmic gymnastics, synchronized swimming and volleyball are all traditional Russian Olympic advantages. The cold and long winter has made Russian ice and snow sports world-famous. In figure skating, speed skating and other projects, Russia has a large number of talents.

　　CCTV reporter Wei Wei:Next year, the 21st World Cup will be held in Russia, which is the third world-class sports event held in Russia after the 1980 Moscow Summer Olympics and 2014 sochi winter olympics. At that time, the competition will be held in 12 stadiums in 11 cities in Russia, among which the Luzhniki Stadium in Moscow will attract the most attention because it will host the opening match and the final. This prestigious stadium in Russia has now completed all the infrastructure work, and modern competition facilities will be added inside the stadium to ensure the smooth progress of the World Cup.

　　Russian aerospace industry with outstanding achievements

　　The achievements of Russia’s space industry have attracted the attention of the world. As early as 1950s and 1960s, the space industry of the Soviet Union opened the way for mankind to develop the universe, leaving many "world firsts" in the history of human space exploration. April 12th is Russian "Space Day" every year to commemorate the first space voyage of former Soviet astronaut yuri gagarin.

　　CCTV reporter Wei Wei:This tall statue was built in memory of astronaut Gagarin. It was completed in 1998 and is 42.5 meters high. It is made of titanium, and it is also an indispensable material in aerospace manufacturing. From the Soviet period to modern Russia, Gagarin has become a symbol and symbol of the aerospace industry. Due to the disintegration of the Soviet Union and the continuous economic crisis, the Russian space industry was once seriously affected, but it has been restored and developed continuously in recent years. In April 2016, the "Oriental" space launch site carrying Russia’s expectation of independent space exploration completed its first launch mission. As one of the largest and most magnificent projects in Russia, Russia hopes to maintain its position as a space power through the "Oriental" space launch site.

　　China and Russia: the most important comprehensive strategic cooperation partners

　　China and Russia share a common border of more than 4,300 kilometers and are each other’s largest neighbors. In recent years, the development of bilateral relations has reached an unprecedented high level. Under the planning and guidance of the two heads of state, the two sides are actively promoting their respective development strategies and the construction of the "Belt and Road" to connect with the Eurasian Economic Union, constantly deepening pragmatic cooperation in various fields and further deepening the integration of interests between the two countries.

　　Cctv news(News broadcast): "The rivers are rushing to see China". Today (October 6), I will see the Tarim River in Xinjiang and the Wanquan River in Hainan. Since the 18th National Congress of the Communist Party of China, the two places have continuously improved the water ecological environment, so that the achievements of protection and governance can benefit more people along the route, and they have embarked on a road of ecological priority and green development.

　　Tarim River, located in the northern part of Tarim Basin in Xinjiang, originates from glacial meltwater and is formed by the confluence of 144 rivers. It is the longest inland river in China. During this period, the Bozikule Populus euphratica forest area in the lower reaches of Tarim River is stepping up ecological water conveyance in autumn. This year, the total area of Populus euphratica forest with ecological water supply in Tarim River basin is nearly 5.82 million mu, of which 40% is flooded by flood diversion.

　　Since the 18th National Congress of the Communist Party of China, the Tarim River has adhered to the principle of "playing a chess game in the basin", and implemented river-lake connection, mutual aid in abundant and low seasons, and inter-basin water transfer from various sources, effectively solving the problems of uneven distribution of water resources in the basin and uneven water use. Various agricultural products such as Yecheng Walnut, Korla Pear and Pishan Sweet Pomegranate have generally increased production. In Ruoqiang County, the local characteristic forest fruit is built as the leading industry.

　　From desert to orchard, from laoba village to fertile land, such changes are more and more in Tarim River basin. The Yarkant River, one of the headwaters of the Tarim River, has been comprehensively managed, and the people along the river bid farewell to the Millennium flood, which has opened a new journey of rural revitalization. The Tarim River, which runs through almost all oases in southern Xinjiang, nourishes more than 45 million mu of fertile land and more than 12 million sons and daughters of all ethnic groups.

　　Wanquan River is located in the central and eastern part of Hainan Island and flows through Qiongzhong, Wanning and Qionghai. Since the 18th National Congress of the Communist Party of China, Hainan has continuously strengthened the ecological protection of Wanquan River Basin, designated drinking water source protection areas, banned cage culture and livestock and poultry breeding, and built strip parks along the river and coastal green corridors. At present, the water quality of the main stream of Wanquan River has been maintained at Class II water on the surface for a long time. Relying on good ecology, rural tourism will be developed along the line to create a characteristic town. During the National Day holiday, Ganao Village beside Wanquan River welcomed a large number of tourists.

　　In Wennan Village, Wenchang, about 100 kilometers away from Hongling Water Control Project, a tributary of Wanquan River, villagers who just harvested rice used Wanquan River. Since the start of Hongling Irrigation District Project, several emergency water transfers have been completed, and it is expected to be delivered by the end of this year, which will effectively ensure the safe drinking water of more than 900,000 people in the northeast of Hainan Island and the irrigation water of over 1.45 million mu of farmland.

　　At the mouth of Wanquan River, Boao Town in Qionghai is world-famous for the annual meeting of Boao Forum for Asia. Relying on the Boao effect, the local government will build a "beautiful countryside Meeting Room" to receive Chinese and foreign guests, build an agricultural opening-up cooperation pilot zone, and promote the integrated development of rural industries. From the ecological river to the open river, today’s Wanquan River is constantly glowing with new vitality.

　　The conference site. Xinhuanet photo by Yang Lijun.

　　Cctv newsOn December 19th, China Smart Supply Chain Investment and Construction Conference was held in national hotel. At the meeting, China Smart Supply Chain Investment and Construction Alliance was formally established. At the same time, big coffees from all walks of life in the country gathered together to discuss how to use new technologies and elements such as the Internet, big data and artificial intelligence to explore new ways to build a smart and efficient supply chain and boost the upgrading of traditional supply and marketing models.

　　Launching ceremony site. Xinhuanet photo by Yang Lijun.

　　The theme of this conference is "Smart Supply and Marketing, Linking the World", aiming at implementing the 19th National Congress of the Communist Party of China’s proposal to build a modern economic system and the Guiding Opinions on Actively Promoting the Innovation and Application of Supply Chain issued by the General Office of the State Council, promoting the deep integration of Internet big data artificial intelligence and traditional supply chain, realizing the transformation and upgrading of traditional economy, exploring new technologies and models for the development of rural and urban-rural circulation supply chain suitable for China’s national conditions, and promoting sustained and healthy economic and social development.

　　Signing ceremony. Xinhuanet photo by Yang Lijun.

　　At the meeting, leading enterprises such as Minsheng Securities Co., Ltd., Softcom Power Information Technology (Group) Co., Ltd., Harbin Institute of Technology Robot Group Co., Ltd. and Surbana Jurong Private Limited reached relevant cooperation intentions with leading enterprises in the supply and marketing industry in China, national industry associations and local governments, and formed the China Smart Supply and Marketing Supply Chain Construction Alliance.

　　"We will be committed to building a globally competitive smart supply chain system with China characteristics." The relevant person in charge of China Smart Supply and Marketing Supply Chain Construction Alliance introduced that the alliance will introduce global smart resources, empower China’s new economic industries with new technologies, promote the deep integration of information technology and traditional supply chain enterprises, and serve the transformation and upgrading of local economy; Create an innovative supply chain based on "big data+smart supply chain+local industrial clusters", and plan and lay out infrastructure such as regional local intelligent fulfillment centers and industrial parks to help transform and upgrade local industries. At present, there are four domestic smart supply chain fulfillment centers in Beijing-Tianjin-Hebei, East China, Southwest China and Liaodong Bay, and the "Belt and Road" Singapore smart fulfillment transit base.

　　As an important part of the conference, big coffees from various industries gave keynote speeches on the construction of smart supply chain system. Wu Shuwu, Vice President of iSoftStone, Wang Meng, CEO of Harbin Institute of Technology Robotics Group, and Dr. Zhang Qingyu, Head of Economic and Industrial Planning Department of Shengyu Holding Group, and other professionals spoke freely on topics such as "China Smart Supply and Marketing Supply Chain (Agriculture) Business Model", "Application of Artificial Intelligence in Supply Chain System" and "Production-city Integration and Logistics Planning and Development Experience", which provided new ideas for building a smart supply chain system with China characteristics.

　　It is reported that this conference is sponsored by China Agricultural Products Circulation Brokers Association, China Information Association, Information Center of Ministry of Agriculture and China Ethnic Medicine Association. Co-organizers include Minsheng Securities Co., Ltd., New Supply and Marketing Industry Development Fund, Xinhuanet Co., Ltd., China Supply and Marketing Group Marine Economic Development Co., Ltd., Softcom Power Information Technology (Group) Co., Ltd., Harbin Institute of Technology Robot Group Co., Ltd., Shengyu Holding Group and Hebei Provincial Government Agricultural Guidance Fund.

　

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The third issue of the "Potential Hero Conspiracy Meeting" sponsored by the titanium media "Potential Investment" was recently plotted again, with the theme of "Sino-US content eco-investment strategy". Investment hotspots in pan-content fields such as VR, IP, games, movies, online celebrity, and live broadcast are all discussed.

Thoughts on Xiaomi’s Content Layout

From the data point of view, the volume of the entire content market is constantly expanding. Last year, the box office of Chinese movies was 44 billion, and the market value of mobile games was nearly 50 billion. Focusing on Xiaomi, an Internet company with an early domestic content, Jiang Wen, the investment director of the Strategic Investment Department, summarized the idea of Xiaomi’s content layout into two parts: one is IP content production, and the other is IP content distribution.

IP content production is actually people’s content production ability. Xiaomi looks for the best people and teams in each vertical category and signs them. Whether it is investment or signing in Xiaomi Company. "We will also invest in joint companies or joint figures in the big industrial chain." Jiang Wen made an analogy. "The core is the content, the focus is on publicity, and success is on arrival. In the whole film and television industry chain, we attach importance to the discovery of marketing and publicity. Some film and television and new cultural marketing companies that have already invested can help us reach users with good content. "

Content distribution, like iQiyi, Youku, including Xiaomi’s own video traffic platform with daily activity of 30 million and monthly activity of 90 million. Seizing the traffic entrance is Xiaomi’s planned investment strategy.

The Era of IP Outbreak: Investment and Operation Strategies

In recent years when the concept of IP is hot, any discussion involving the commercialization of content is inseparable from the hub of IP. As a representative figure of listed companies participating in the layout of content investment, Liu Yanjing, general manager of Palm Technology Overseas Department, introduced their investment perspective. Palm is mainly engaged in the research and development and distribution of games, and at the same time, it has made many layouts in the entire entertainment ecosystem, including investment in Leke VR, secondary website bilibili, anchor platform Betta, and mainstream VR game engine Unitty3D.

In terms of IP layout, the IP "national miracle" of South Korea was invested at the beginning of the year. Liu Yanjing said that the research and development of this product is done by herself, with a monthly income of about 150 to 200 million RMB in Korea. Just because they saw the value of similar investment, they went on to acquire the developers such as Tianma Shikong, Dazhangmen and KOF, including the "miracle of the whole people".

"There are some such IP vendors that I personally think are indeed underestimated." She analyzed that Ledao just bought SNK for more than 80 million US dollars last year, including games such as "Metal Warhead" and "Boxing Champion". From the data she saw, she contributed tens of millions of net profits to SNK every month.

"So it is worthwhile to buy such a company for more than 80 million US dollars. There may still be some undervalued IP vendors in Japan and South Korea. This year, everyone seems to be rising. However, I still think there are some such IP vendors worth exploring. The promotion of IP cooperation to the game industry is very obvious."

Jiang Wenshen, investment director of Xiaomi Strategic Investment Department, was deeply touched by the sharp rise in IP purchase cost. Everyone has money and wants to find a good story to make a movie and make a game. Up to this year, some products have been successful, such as "Hua Qiangu". Few people knew this story before making TV series. Why? It’s a class B IP. Due to the success of IP operation, online dramas and TV dramas are on fire, and games are also driven.

For some B-level or lower-level IP, the results of different operation methods are completely different. With the best creative team, find the best online celebrity and first-line actors to present. As long as you confirm that this is a good IP, you can use the super lineup to fry IP to a new height. In fact, it is the process of IP secondary development, and the content is distributed through high-quality production ability, publicity ability and content publicity platform.

Operational countermeasures of IP three-stage

In the operation of IP, Jiang Wen divided it into three stages. In the era of IP1.0, it is only about the purchase of good novels and good content. He has seen a project before, and the founder is not an IP circle. Just because everyone read a novel and said it was good. He bought it for one million RMB and kept it in the company. In a few years, the novel became very successful. Chen Guofu, including Xú Zhēng, took a fancy to this IP, so it was valuable, and so was the company that owned it.

"The operation strategy of IP in the 1.0 era is very simple, and the IP is good. I will take it and I will put it."

In the 2.0 era, mobile games or film companies saw that IP was good, and they had a good production team and announced channels, so they made IP. This is a single product concept, and the launch of the product means the end of the entire IP operation strategy.

"We are now more inclined to the IP3.0 era, and regard IP as the beginning of copyright ownership and knowledge operation." Jiang Wen learned from chatting with Nanpai Uncle that Nanpai Uncle has three strategies when operating IP.

The first strategy is called IP splitting, such as "Ghost Blowing Lights" and "Tomb Raider Notes", and this story is not over. He took some characters out of it and began to make new works. It is to split a small IP from a big world view. There is a character named Wang Daohai in Tomb Robbery Notes. He wrote another book called Burying Flowers in the Sea through this character.

The second is IP convergence. What is IP convergence? Xiaomi and Nanpai’s uncle are making another work, which is actually to add a new character to the whole grave robbery system. If the work is on fire, the new characters make everyone immediately think of other stories and characters related to Nanpai’s uncle, make a new IP through the integration of IP, and detonate this IP at the same time.

The third is called IP resurrection. Before Di Renjie was made by Huayi, no one had any impression on Di Renjie. After Huayi made it, through the concept of historical figure IP resurrection, the IP was completely reshaped. From then on, this IP belongs only to this author. From the overall IP operation strategy, there are still many ways to create this piece.

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　　CCTV News:In December 41 years ago, the college entrance examination resumed; In December 40 years ago, the reform and opening up officially kicked off. This year, on December 18th, the 40th anniversary of the reform and opening up, many experts, scholars and related guests from the education industry gathered in Beijing to participate in a brainstorming seminar on educational informatization and quality education.

　　What is quality education like in the new era?

　　Every era has its requirements. Wang Chichang, former director of the Department of College Students of the Ministry of Education, believes that the new era and new education have new requirements for quality education, which has also firmly engraved the brand of the times.

　　Education is the first priority in a century-long plan, but what kind of people, how to train them and for whom have become increasingly concerned by the state and society.

　　At one time, the words such as one-sided pursuit of enrollment rate, score-only theory, one-time examination for life, and exquisite egoism became the problem labels that reflected the situation of exam-oriented education in China. After affirming the historic contribution made by the examination enrollment system represented by the college entrance examination to students’ success, national talent selection and social justice, Wang Chichang said: "Examination-oriented education is a very important means of education. However, it cannot violate the laws of education and cannot violate quality education. " In his view, quality education is the sum total of the acquired abilities based on people’s innate endowment and acquired social training.

　　Regarding how to develop quality education, Wang Chichang said that some formulations of the 2018 National Education Conference are worth savoring, and quality education in the new era should have updated requirements from the perspectives of morality, intelligence, physique, beauty and labor. Among them, the "labor" in moral, intellectual, physical and artistic labor used to refer to labor skills and labor views, but now we must consider the spirit of innovation, independent ability and entrepreneurial ability.

　　In addition, he believes that it is necessary to focus on cultivating talents who adapt to and conform to the development of the Internet, be people-oriented, respect individuality, ensure that online education and offline education have the same goals, and integrate with each other to do a good job in education.

　　Educational modernization needs rational return.

　　"According to local conditions, according to the situation of the school, combined with the reality of education." Xiong Bingqi, an educational scholar, said: "Everything starts from the essence of education, and everything starts from the growth of students. When we use educational technology, we must also follow the essence of education. "

　　The development of educational technology provides the possibility of educational modernization, but there are still many problems to be solved in the process of specific promotion and implementation, such as educational modernization, how much money has been invested and how many people are using it? Xiong Bingqi pointed out that many multimedia classrooms in rural areas are vacant, teachers are lost and no one is using them, which wastes financial and material resources and fails to play its due role.

　　Online education can’t subvert traditional education. Compared with traditional education with single instruction, online education can better teach students in accordance with their aptitude and has its unique advantages, but it still needs rational evaluation. Xiong Bingqi believes that technology is not everything. If it is not used properly, it will become anti-innovation and anti-education in the name of technology. For example, in some areas, live classes are not approved by teachers and students, some parents of so-called smart classrooms use APP to "monitor" students, and some schools use black technology to monitor students’ expressions.

　　"Real education should really solve these problems and rationally position online education." Xiong Bingqi concluded that there are four major problems in China’s basic education: First, it is seriously exam-oriented. The second is serious competition. The third is serious closure. The fourth is the homogenization of education.

　　In the 2018 National Education Conference, it was proposed that education should resolutely overcome the five "talents", deepen the reform of the education system, improve the implementation mechanism of Lide Shuren, reverse the unscientific orientation of education evaluation, resolutely overcome the stubborn disease of only grades, only studies, only diplomas, only papers and only hats, and fundamentally solve the baton problem of education evaluation.

　　The real education is the quality education of morality, intelligence, physique and beauty, which should be aimed at each of our children and be fair to them. It is time to return to the essence of education, not that education changes fate, but that education should give every child a better life.

Now BYD’s car-making technology and strength are really getting stronger and stronger. Through this 2024 Chengdu Auto Show, we can really feel BYD’s popularity and high attention at the auto show. Therefore, if you are also preparing to start a high-end new car owned by BYD in the third and fourth quarters of the second half of the year, then these three models must be identified. There are not only cars, SUVs and MPVs in it, but also their respective product selling points can be said to be sincere. Let’s take a look at them together.

Paragraph 1: Tengshi Z9

Positioning: medium and large cars

Time to market: the fourth quarter

On the stage of 2024 Chengdu Auto Show, Tengshi Z9, the first medium and large-sized car, officially ushered in its first public appearance. As a sedan version of Tengshi Z9GT, the pre-sale price of the new car is also 33.98-41.98 million yuan, and it will be listed and delivered in the fourth quarter. Friends who want to buy it will start saving money to start.

On the product level, the appearance of Tengshi Z9 and Tengshi Z9GT adopt the same design, but the difference is that the rear of the car is the shape of a sedan, which looks quite full as a whole, and also conforms to the traditional impression of Chinese people on GT coupe. In addition, this car also has a low ground clearance, which is expected to be very popular with young users.

The interior is expected to have the same design style as Tengshi Z9GT, equipped with full LCD instrument, large-size central control screen and passenger entertainment screen, and it is also expected that both sides will be equipped with the same electronic exterior rearview mirror display screen as Tengshi Z9GT. Of course, since it is a sedan version, the car will definitely pay more attention to the creation of luxury, which you can pay more attention to.

As far as the configuration is concerned, the new car will provide functions such as zero-gravity seat, Divare lifting stereo, dual 50W wireless charging, panoramic canopy, front and rear intelligent cold and warm refrigerators, etc., and the overall comfort and intelligent configuration must not be worried.

The biggest selling point in technology is the easy three-way technology, which is based on three-motor independent drive, rear-wheel dual-motor independent steering, vehicle motion control and CTB battery body integration technology, and can realize the functions of extreme steering, compass U-turn, easy three-way parking, low-attached pavement stability, intelligent crab walking and so on. In addition, it also has the functions of stable control of high-speed puncture and radar active avoidance, which is really full of black technology.

As for the power parameters, taking Tengshi Z9GT as an example, the total power of the plug-in hybrid motor is 640 kW, and the 2.0T turbocharged engine can provide the maximum power of 207 HP (152 kW), and the maximum battery life can reach 1100km. The total motor power of the pure electric version is 710 kW, which is converted into nearly a thousand horsepower, and the battery life of the four-wheel drive version is 630km.

Finally, if you want to buy a medium-sized and large car with high value and full black technology in a budget range of more than 300,000, then Tengshi Z9 must not be missed again. After all, this car can lead the BBA brand in all directions. If you don’t believe it, we will wait and see.

The second paragraph, equation Leopard Leopard 8

Positioning: medium and large SUV

Time to market: after the third quarter

Want to buy BYD’s high-end SUV in the second half of the year? No problem, it will be officially launched after the third quarter, and the new car will be positioned in the 500,000-class hard-core off-road SUV market. In the future, it will also seize the market segments such as the tank 700Hi4-T and the brand-new Toyota Prado, but I don’t know if your wallet balance will be enough to buy it after it is really listed.

On the product level, the front face of Leopard 8 still continues the family-style "Future Star Ship Aesthetics" design language. The front grille is connected with headlights to widen the visual effect, and the lower enclosure shows its wildness through heavy covering. In terms of square dimension, the length, width and height of Leopard 8 are 5195/1994/1875 mm (including the roof rack 1905) and the wheelbase is 2920mm, which is a standard medium and large SUV.

Through the official map, we can see that the shape of the center console still continues the equation Leopard family design language, and it is expected that the materials will be more luxurious than Leopard 5. The seat layout will be available in 6 seats and 7 seats. It is expected that there will be electric backrest angle adjustment in the rear row, and it will also be equipped with comfort configurations such as seat heating and ventilation.

In terms of intelligent driving, the new car will be equipped with lidar, and it is expected to be equipped with Huawei Gankun Intelligent Driving ADS 3.0, aiming at creating the world’s first hard-core exclusive intelligent driving scheme.

The power is based on DMO super hybrid off-road platform, equipped with 2.0T plug-in hybrid power system, and the maximum engine power is 272 HP (200 kW); The peak power of permanent magnet synchronous motor is 200kW/ before and 300kW after, and the chassis structure is independent suspension with front and rear double wishbones, with three differential locks to meet the needs of off-road users.

In short, it has a larger body size than Leopard 5, and can take up to 7 people. I think Equation Leopard 8 is quite suitable for a family to drive out for sightseeing. In the future, if the official price of this car can start at around 400,000, I believe many people will be willing to give up the brand-new Prado and choose it. Friends who like it may wish to save money quickly.

The third paragraph, BYD Summer

Positioning: medium and large MPV

Time to market: listing within the year.

After reading the high-end cars that Tengshi and Equation Leopard brand will be listed in the second half of the year, let’s take a look at a high-end MPV—— that BYD brand will be listed in the year-Xia. As the first medium and large MPV of BYD brand, the purpose of this car is obvious, that is, to besiege Buick GL8 with its own Tengshi D9 model. Can it succeed in sales? Let’s look at the product strength first.

At the product level, the appearance of BYD Summer is still the traditional MPV shape, but it has some iconic elements of Dynasty Network in some design details. For example, the chrome-plated decoration inside China Net is also used on other Dynasty Net models. In addition, some details of the front of the car are similar to Tengshi D9, so it is not unreasonable for netizens to call it "shell-changing version" Tengshi D9?

In fact, if we look closely at the side, we will find that although there are similar elements between the side of summer and Tengshi D9, we can find that apart from the different waist line design, the line of D9′ s transition from A-pillar to the roof is smoother, and the C and D-pillar parts are more obviously inclined forward visually. Therefore, this shows that Xia is not a shell-changing model of Tengshi D9.

In addition, in terms of size, the length, width and height of the summer are 5145/1970/1805mm and the wheelbase is 3045mm, while the length of the Tengshi D9 is 5250mm and the wheelbase is 3110mm, so we can also see from the appearance data that the summer will be smaller than the D9, and the statement of changing shells is naturally self-defeating.

The design of the rear of the car is relatively quite satisfactory. The through taillight group improves the recognition, while the internal structure is similar to that of the Han model owned by Chaowang. I wonder if it is the same accessory? As for the power, it is known that it will be equipped with BYD’s fifth-generation DM plug-in technology, and the chassis will be equipped with Yunqi -C intelligent damping body control system. Other information is very few, and it is expected that it will be gradually revealed until the early stage of listing.

Finally, BYD officially said that the price of the new MPV summer is 300,000, which gives people a larger imagination. Is it 300,000 for the top match or 300,000 for the low match? I have to say that BYD’s "smoke bomb" is still in place, which not only enhances attention but also releases price information, which can be described as killing two birds with one stone. In short, friends who want to buy MPV in the second half of the year can pay attention to this car. After all, it is BYD’s high-end MPV, and its product strength should be good, so it is worth looking forward to.

Well, that’s all the information about the three high-end models that will be listed in BYD Group in the second half of the year. Do you think the prices revealed by Tengshi Z9 in the car, Equation Leopard 8 in the SUV and Summer in the MPV are consistent with the actual product strength? Do you think BYD is strong enough now for its efforts to reach the high-end car field? What are your original opinions and views? Welcome to leave a message in the comment area. Let’s discuss it together. (Text/Youshi Automobile Dazhuo)

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